---
title: "Search terms — niacinamide moisturizer - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/niacinamide-moisturizer/search-terms"
last_updated: "2026-08-11T15:03:37.140Z"
locale: en
meta:
  description: "Niche score 45/100 · $120K/yr market · 116K searches/yr · $15.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · $120K/yr market · 116K searches/yr · $15.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — niacinamide moisturizer - Flapen"
---

# **niacinamide moisturizer**

**Skip it**

A deep review moat (19,445 avg reviews) — this niche doesn't clear our bar today.

Market size 28Growth 50Conversion 73Competition 20Returns 98Price range 53Avg price 76Brand share 27Review moat 17Quality gap 30

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$15.34**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****6.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$5.86–$25.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+20.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$120K**

$120K/yr · 116K searches

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****19,445.43**

avg incumbent reviews — the moat a new listing must climb

## Search terms