---
title: "Neutrogena Pads — $127K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/neutrogena-pads"
last_updated: "2026-08-11T09:49:36.555Z"
locale: en
meta:
description: "Niche score 40/100 · $127K/yr market · 46K searches/yr · $11.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $127K/yr market · 46K searches/yr · $11.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Neutrogena Pads — $127K/yr Amazon US Niche (2026) - Flapen"
---
# **neutrogena pads**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 40Conversion 100Competition 10Returns 97Price range 49Avg price 42Brand share 0Review moat 21Quality gap 27
**Conversion**
**Incredible****25.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$4.74–$24.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.03**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+12.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$127K**
$127K/yr · 46K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****11,361.78**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, neutrogena pads is a $127K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **neutrogena pads market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$110K–$138K**
- units × avg price
- **Conversion rate**
- **25.0%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**86**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Neutrogena78% - THAYERS8% - Stridex7% - Clearasil5% - medicube2%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +12.3% search growth over the last 90 days.
1K750Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/neutrogena-pads/trend)
## **Top neutrogena pads search terms**
- **neutrogena pads**12K/yr+13.8%3.9% conv. - **neutrogena rapid clear pads**9K/yr+42.1%4.0% conv. - **neutrogena acne pads**13K/yr+1.6%6.4% conv. - **neutrogena face pads**6K/yr+7.4%2.7% conv. - **neutrogena acne wipes**4K/yr+1.4%7.8% conv. - **neutrogena pads acne**2K/yr-54.6%3.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/neutrogena-pads/search-terms)
## **Top neutrogena pads products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$19K30%$38K45%$57K60%$76K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Neutrogena Rapid Clear Maximum Strength Acne Face Pads with 2% Salicylic Acid Acne Medication to Help Fight Breakouts Oil-Free Facial Cleansing Pads for Acne-Prone Skin 3 Pack**Neutrogena**$24.96**4.6★15,222 rev](https://www.amazon.com/dp/B09JTR94NK) [2**Neutrogena Stubborn Acne Patches Hydrocolloid Absorbs Impurities Ultra-Thin Pimple Patches Work Overnight 24 ct**Neutrogena**$6.37**4.5★4,346 rev](https://www.amazon.com/dp/B09ZM939Y4) [3**Thayers Blemish Clearing Acne Pads Salicylic Acid Acne Treatment for Face Pore Reducing Exfoliating and Soothing Skincare Witch Hazel Toner Pads 60 Ct**THAYERS**$8.50**4.6★7,163 rev](https://www.amazon.com/dp/B082G1PXB5) [4**Stridex Medicated Acne Pads Maximum 55 Count Facial Cleansing Wipes Alcohol Free Acne Treatment for Face For Moderate Acne Smooth Application**Stridex**$4.74**4.7★9,750 rev](https://www.amazon.com/dp/B000O1KP1O) [5**Neutrogena Makeup Remover Cleansing Towelettes Pink Grapefruit 25 Count Twin Pack**Neutrogena**$14.42**4.6★5,320 rev](https://www.amazon.com/dp/B00IY538V6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Neutrogena Stubborn Acne Patches Hydrocolloid Absorbs Impurities Ultra-Thin Pimple Patches Work Overnight 24 ct**Neutrogena**$6.37**4,346 rev4y ago](https://www.amazon.com/dp/B09ZM939Y4) [**Neutrogena Stubborn Acne Ultra-Thin Blemish Patches Acne Pimple Patches Ultra-Thin Hydrocolloid Facial Stickers Suitable for all Skin-Types 10 Patches**Neutrogena**$9.12**967 rev4y ago](https://www.amazon.com/dp/B09ZM9T4GC) [**Neutrogena Rapid Clear Maximum Strength Acne Face Pads with 2% Salicylic Acid Acne Medication to Help Fight Breakouts Oil-Free Facial Cleansing Pads for Acne-Prone Skin 3 Pack**Neutrogena**$24.96**15,222 rev4y ago](https://www.amazon.com/dp/B09JTR94NK) [**medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid 0.45% BHA Salicylic Acid | Ideal for All Korean Skin Care 70 Pads (1 Pack)**medicube**$16.53**27,398 rev5y ago](https://www.amazon.com/dp/B09V7Z4TJG) [**Thayers Blemish Clearing Acne Pads Salicylic Acid Acne Treatment for Face Pore Reducing Exfoliating and Soothing Skincare Witch Hazel Toner Pads 60 Ct**THAYERS**$8.50**7,163 rev6y ago](https://www.amazon.com/dp/B082G1PXB5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid 0.45% BHA Salicylic Acid | Ideal for All Korean Skin Care 70 Pads (1 Pack)**medicube**$16.53**4.6★**▲ 32%**](https://www.amazon.com/dp/B09V7Z4TJG) [**Neutrogena Stubborn Acne Patches Hydrocolloid Absorbs Impurities Ultra-Thin Pimple Patches Work Overnight 24 ct**Neutrogena**$6.37**4.5★**▲ 18%**](https://www.amazon.com/dp/B09ZM939Y4) [**Neutrogena Rapid Clear Stubborn Acne Spot Treatment Gel Maximum Strength 10% Benzoyl Peroxide Treatment Medication for Acne Prone Skin Pimple Cream Reduces Size & Redness 1 oz**Neutrogena**$8.73**4.5★**▲ 11%**](https://www.amazon.com/dp/B00NR1YVYU) [**Neutrogena Rapid Clear Maximum Strength Acne Face Pads with 2% Salicylic Acid Acne Medication to Help Fight Breakouts Oil-Free Facial Cleansing Pads for Acne-Prone Skin 3 Pack**Neutrogena**$24.96**4.6★**— 1%**](https://www.amazon.com/dp/B09JTR94NK) [**Stridex Medicated Acne Pads Maximum 55 Count Facial Cleansing Wipes Alcohol Free Acne Treatment for Face For Moderate Acne Smooth Application**Stridex**$4.74**4.7★**— 2%**](https://www.amazon.com/dp/B000O1KP1O)
**~~View all trending →~~**
## **What buyers say about neutrogena pads**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**17%
*“Helps my skin stay clear”*
**Quality-Overall**11%
*“Good face product”*
**Soft Feel**9%
*“Soft skin”*
**Value For Money**7%
*“Worth the Money”*
**Cleansing**7%
*“Clean feeling”*
**Moist/Dry**5%
*“Very Hydrating”*
**Efficiency**5%
*“This works well”*
**Ease Of Use**5%
*“easy to read”*
**Suitability Dry Skin**4%
*“Does not dry out the skin”*
**Smell**3%
*“Nice clean smell”*
### **What buyers complain about **
**Adhesion/Stickiness**12%
*“Adhesive not strong enough”*
**Allergies**12%
*“Allergic Reaction”*
**Skin Health**10%
*“This burned my face not literally”*
**Functionality-Overall**6%
*“Didn't work for”*
**Moist/Dry**5%
*“Dried My Face Out”*
**Sensitivity-Overall**5%
*“I have very sensitive”*
**Suitability Dry Skin**3%
*“NOT for dry, sensitive skin”*
**Advertised Vs Actual Product**3%
*“Terrible advertising”*
**Value For Money**3%
*“Way too expensive”*
**Smell**3%
*“smells so weird”*
### **Top return reasons **
**Functionality-Overall**17%
**Value For Money**10%
**Adhesion/Stickiness**9%
**Advertised Vs Actual Product**8%
**Leak-Proof**8%
**Skin Health**7%
**Moist/Dry**5%
**Smell**5%
**Suitability Combination Skin**3%
**Ingredients-Overall**2%
## **Common questions**
- **Is neutrogena pads profitable to sell on Amazon United States?**
- The niche generates $127K/yr across 9 tracked products. 90-day search growth is +12.3%. Flapen's verdict: Skip it (40/100).
- **How competitive is the neutrogena pads niche?**
- 5 brands and 86 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in neutrogena pads?**
- Top complaints mined from reviews: Adhesion/Stickiness, Allergies, Skin Health. The return rate is 0.6%.
- **When does demand for neutrogena pads peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the neutrogena pads niche?**
- Listings span $4.74–$24.96; the average listing price is $11.03 (sweet spot $15–$100). The average incumbent carries 11,362 reviews — the moat a new listing must climb.
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