---
title: "Neutrogena Oil Free Moisture Spf 15 — $130K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/neutrogena-oil-free-moisture-spf-15"
last_updated: "2026-08-11T14:16:37.354Z"
locale: en
meta:
description: "Niche score 45/100 · $130K/yr market · 169K searches/yr · $10.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $130K/yr market · 169K searches/yr · $10.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Neutrogena Oil Free Moisture Spf 15 — $130K/yr Amazon US Niche (2026) - Flapen"
---
# **neutrogena oil free moisture spf 15**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 22Conversion 78Competition 53Returns 98Price range 45Avg price 33Brand share 0Review moat 32Quality gap 58
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$4.12–$24.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.00**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,255.54**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$130K**
$130K/yr · 169K searches
**Growth**
**Bad****-5.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, neutrogena oil free moisture spf 15 is a $130K/yr Amazon United States market (169K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **neutrogena oil free moisture spf 15 market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$100K–$125K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#572**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **88%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**80**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 92%
**Open market**
**0%**
- Amazon Basics80% - Neutrogena15% - Generic2% - Amazon Essentials2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -5.1% search growth over the last 90 days.
3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Prime Day '26 seasonDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/neutrogena-oil-free-moisture-spf-15/trend)
## **Top neutrogena oil free moisture spf 15 search terms**
- **neutrogena oil free moisturizer**33K/yr-18.4%7.0% conv. - **amazon basics skin care**20K/yr-12.1%1.6% conv. - **amazon basics skincare**13K/yr+36.1%1.4% conv. - **amazon skin care**11K/yr-11.8%1.9% conv. - **amazon basics face moisturizer**9K/yr-4.0%8.1% conv. - **neutrogena oil free moisture spf 15**6K/yr-4.2%2.7% conv. - **amazon basics moisturizer**8K/yr-8.5%8.6% conv. - **amazon face moisturizer**8K/yr-11.2%12.4% conv. - **amazon cream**5K/yr+26.3%8.6% conv. - **amazon moisturizer**6K/yr+22.4%8.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/neutrogena-oil-free-moisture-spf-15/search-terms)
## **Top neutrogena oil free moisture spf 15 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$7K10%$13K15%$20K20%$26K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Oil-free Facial Moisturizer for Sensitive Skin Fragrance Free Non-Comedogenic 4 Fluid Ounce (Previously Solimo)**Amazon Basics**$6.38**4.4★8,828 rev](https://www.amazon.com/dp/B07N31VZP8) [2**Amazon Basics Moisturizing Cream for Face and Body Fragrance-Free with Ceramides Hydrating for Dry Skin 16 Ounces 1-Pack**Amazon Basics**$10.65**4.4★2,026 rev](https://www.amazon.com/dp/B0BTX1V469) [3**Amazon Basics Ultra Moisturizing Skin Cream for Dry & Sensitive Skin Dermatologist Tested Fragrance Free Not Tested on Animals Made in USA 16 Ounce 4-Pack (Previously Solimo)**Amazon Basics**$24.02**4.5★8,438 rev](https://www.amazon.com/dp/B07H48HBJT) [4**Neutrogena Face Moisturizer Ultra Gentle Daily Face Moisturizer for Sensitive Skin with Vitamin B3 Pro-Vitamin B5 and Vitamin E Hydrating Moisturizer 3.4 fl oz**Neutrogena**$7.71**4.6★6,039 rev](https://www.amazon.com/dp/B0C9L29ZYS) [5**Neutrogena Oil Free Acne Moisturizer .5% Salicylic Acid Acne Treatment Pink Grapefruit Face Lotion for Breakouts Non-Greasy & Non-Comedogenic 4 fl. oz**Neutrogena**$9.52**4.5★15,365 rev](https://www.amazon.com/dp/B00NR1YQKO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Equate Beauty Oil-Free Facial Moisturizer for Sensitive Skin Hypoallergenic Non-Comedogenic 4 fl oz**Generic**$14.73**2 rev6mo ago](https://www.amazon.com/dp/B0GHQBMLMZ) [**Neutrogena Ultra Gentle Daily Facial Moisturizer with SPF 30 Sunscreen with CICA Lightweight Face Lotion with Broad Spectrum SPF 30 for Normal to Sensitive Skin Fragrance-Free 3.4 fl. oz**Neutrogena**$9.80**934 rev2y ago](https://www.amazon.com/dp/B0D7QSR429) [**Amazon Basics Foaming Facial Cleanser with Ceramides & Hyaluronic Acid Gentle Daily Face Wash Non-Comedogenic Fragrance-Free 12 fl oz**Amazon Basics**$7.79**1,188 rev2y ago](https://www.amazon.com/dp/B0CCTHVS23) [**Neutrogena Face Moisturizer Ultra Gentle Daily Face Moisturizer for Sensitive Skin with Vitamin B3 Pro-Vitamin B5 and Vitamin E Hydrating Moisturizer 3.4 fl oz**Neutrogena**$7.71**6,039 rev2y ago](https://www.amazon.com/dp/B0C9L29ZYS) [**Amazon Basics Moisturizing Water Gel with Hyaluronic Acid Refreshing 1.7 Ounces 1-Pack**Amazon Basics**$12.45**708 rev2y ago](https://www.amazon.com/dp/B0BTX3XKNZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Equate Beauty Oil-Free Facial Moisturizer for Sensitive Skin Hypoallergenic Non-Comedogenic 4 fl oz**Generic**$14.73**4.0★**▲ 292%**](https://www.amazon.com/dp/B0GHQBMLMZ) [**Amazon Basics Ultra Moisturizing Skin Cream for Dry & Sensitive Skin Dermatologist Tested Fragrance Free Not Tested on Animals Made in USA 16 Ounce 4-Pack (Previously Solimo)**Amazon Basics**$24.02**4.5★**▲ 168%**](https://www.amazon.com/dp/B07H48HBJT) [**Amazon Basics Healing Ointment & Skin Protectant for Dry & Cracked Skin Chapped Lips Minor Cuts and Scrapes Moisturizing Barrier Cream Fragrance Free 14 oz 1-Pack**Amazon Basics**$8.22**4.6★**▲ 29%**](https://www.amazon.com/dp/B09HHD9X58) [**Neutrogena Refreshingly Clear Oil-Free Moisturiser 50ml**Neutrogena**$13.54**4.4★**▲ 20%**](https://www.amazon.com/dp/B07WFXFDXV) [**Amazon Basics Moisturizing Cream for Face and Body Fragrance-Free with Ceramides Hydrating for Dry Skin 16 Ounces 1-Pack**Amazon Basics**$10.65**4.4★**▲ 19%**](https://www.amazon.com/dp/B0BTX1V469)
**~~View all trending →~~**
## **What buyers say about neutrogena oil free moisture spf 15**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**16%
*“Good Moisturizer”*
**Value For Money**15%
*“Decent price”*
**Quality-Overall**11%
*“A very excellent lotion”*
**Soft Feel**7%
*“Makes your skin so soft”*
**Smell**6%
*“Fragrance free”*
**Suitability Combination Skin**5%
*“it works well on sensitive skin”*
**Suitability Dry Skin**4%
*“Great for dry skin”*
**Cleansing**3%
*“So clean”*
**Absorbency**3%
*“Easily absorbed”*
**Advertised Vs Actual Product**3%
*“As advertised”*
### **What buyers complain about **
**Smell**9%
*“Smells rancid”*
**Moist/Dry**9%
*“Not enough moisturization for me”*
**Allergies**7%
*“Irritating”*
**Motor Power**5%
*“Faulty pump”*
**Thickness**5%
*“Very thick”*
**Value For Money**3%
*“Waste of money”*
**Oily/Greasy**3%
*“turns very greasy”*
**Functionality-Overall**3%
*“Pump does not work”*
**Skin Health**3%
*“burns my face”*
**Quality-Overall**2%
*“Low Quality”*
### **Top return reasons **
**Leak-Proof**15%
**Moist/Dry**11%
**Motor Power**10%
**Smell**9%
**Advertised Vs Actual Product**8%
**Functionality-Overall**5%
**Suitability Dry Skin**4%
**Skin Health**3%
**Ingredients-Overall**3%
**Value For Money**3%
## **Common questions**
- **Is neutrogena oil free moisture spf 15 profitable to sell on Amazon United States?**
- The niche generates $130K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the neutrogena oil free moisture spf 15 niche?**
- 4 brands and 80 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in neutrogena oil free moisture spf 15?**
- Top complaints mined from reviews: Smell, Moist/Dry, Allergies. The return rate is 0.4%.
- **When does demand for neutrogena oil free moisture spf 15 peak?**
- Demand peaks in Jul; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the neutrogena oil free moisture spf 15 niche?**
- Listings span $4.12–$24.02; the average listing price is $10.00 (sweet spot $15–$100). The average incumbent carries 3,256 reviews — the moat a new listing must climb.
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