[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-neutrogena-niacinamide-serum":3,"research-sidebar-rollups":770},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":49,"baselines":87,"demand":92,"seasonality":368,"brandShare":381,"products":399,"feedback":558,"searchTerms":720,"related":735,"lastUpdated":35},"4caf400c-8961-478a-819f-1ea5e8ee3142","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":21,"newProducts360":21,"amazonNicheId":4,"title":31,"slug":32,"href":33,"leafCategoryName":34,"scrapedAt":35,"brandCount":36,"brandCountYearAgo":37,"sellerCount":38,"signals":39,"avgBsr":40,"pageQuality":41,"unitsSoldMin":42,"unitsSoldAvgMin":41,"unitsSoldAvgMax":43,"revenueMin":44,"revenueMax":45,"avgBrandAgeMonths":46,"avgSellerAgeDays":47,"top20ClickShare":21,"top20BrandShare":21,"primePct":48,"oosRate":41},11558,24635,0.7618,0.1929,0.0317,0.6895,1,4.55,9098,14.8,5.86,23.67,16,1250,0.625,0.003,"neutrogena niacinamide serum","neutrogena-niacinamide-serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fneutrogena-niacinamide-serum","Serums","2026-07-16T15:21:50.431969+00:00",5,4,126,[],446,0,1000,100,14800,18500,56,135,0.9375,{"score":50,"verdict":51,"components":52},36,"skip",[53,58,61,65,68,70,73,78,81,84],{"key":54,"score":55,"weight":56,"raw":57},"marketSize",3,0.15,11557.76,{"key":59,"score":60,"weight":56,"raw":18},"growth",49,{"key":62,"score":63,"weight":64,"raw":19},"conversion",40,0.1,{"key":66,"score":67,"weight":56,"raw":20},"competition",27,{"key":69,"score":41,"weight":64,"raw":21},"brandShare",{"key":71,"score":72,"weight":64,"raw":22},"qualityGap",33,{"key":74,"score":75,"weight":76,"raw":77},"reviewMoat",22,0.05,9097.63,{"key":79,"score":80,"weight":64,"raw":30},"returns",99,{"key":82,"score":83,"weight":76,"raw":24},"avgPrice",73,{"key":85,"score":60,"weight":76,"raw":86},"priceRange",0.48680516563728243,{"avgRating":88,"medianPrice":89,"medianReturnRate":90,"nichesTracked":91},4.42,24.38,0.0215,115062,{"points":93,"droppedPartialWeek":367},[94,97,100,103,106,109,112,115,118,121,124,127,130,133,136,139,142,145,148,151,154,157,160,163,166,169,172,175,178,181,184,187,190,193,196,199,202,205,208,211,214,217,220,222,224,227,230,233,236,239,241,244,247,250,253,256,259,262,265,268,270,273,276,279,282,284,287,290,292,295,298,301,304,307,310,313,316,318,321,324,327,329,332,335,338,341,344,346,348,351,354,357,359,362,364],{"week":95,"volume":96},"2024-09-22",298,{"week":98,"volume":99},"2024-09-29",273,{"week":101,"volume":102},"2024-10-06",262,{"week":104,"volume":105},"2024-10-13",342,{"week":107,"volume":108},"2024-10-20",268,{"week":110,"volume":111},"2024-10-27",282,{"week":113,"volume":114},"2024-11-03",213,{"week":116,"volume":117},"2024-11-10",762,{"week":119,"volume":120},"2024-11-17",867,{"week":122,"volume":123},"2024-11-24",910,{"week":125,"volume":126},"2024-12-01",978,{"week":128,"volume":129},"2024-12-08",806,{"week":131,"volume":132},"2024-12-15",641,{"week":134,"volume":135},"2024-12-22",648,{"week":137,"volume":138},"2024-12-29",582,{"week":140,"volume":141},"2025-01-05",719,{"week":143,"volume":144},"2025-01-12",820,{"week":146,"volume":147},"2025-01-19",730,{"week":149,"volume":150},"2025-01-26",606,{"week":152,"volume":153},"2025-02-02",615,{"week":155,"volume":156},"2025-02-09",616,{"week":158,"volume":159},"2025-02-16",621,{"week":161,"volume":162},"2025-02-23",596,{"week":164,"volume":165},"2025-03-02",529,{"week":167,"volume":168},"2025-03-09",715,{"week":170,"volume":171},"2025-03-16",838,{"week":173,"volume":174},"2025-03-23",593,{"week":176,"volume":177},"2025-03-30",581,{"week":179,"volume":180},"2025-04-06",614,{"week":182,"volume":183},"2025-04-13",442,{"week":185,"volume":186},"2025-04-20",521,{"week":188,"volume":189},"2025-04-27",431,{"week":191,"volume":192},"2025-05-04",426,{"week":194,"volume":195},"2025-05-11",490,{"week":197,"volume":198},"2025-05-18",457,{"week":200,"volume":201},"2025-05-25",408,{"week":203,"volume":204},"2025-06-01",412,{"week":206,"volume":207},"2025-06-08",530,{"week":209,"volume":210},"2025-06-15",440,{"week":212,"volume":213},"2025-06-22",462,{"week":215,"volume":216},"2025-06-29",461,{"week":218,"volume":219},"2025-07-06",428,{"week":221,"volume":147},"2025-07-13",{"week":223,"volume":219},"2025-07-20",{"week":225,"volume":226},"2025-07-27",487,{"week":228,"volume":229},"2025-08-03",489,{"week":231,"volume":232},"2025-08-10",519,{"week":234,"volume":235},"2025-08-17",441,{"week":237,"volume":238},"2025-08-24",495,{"week":240,"volume":189},"2025-08-31",{"week":242,"volume":243},"2025-09-07",481,{"week":245,"volume":246},"2025-09-14",568,{"week":248,"volume":249},"2025-09-21",538,{"week":251,"volume":252},"2025-09-28",522,{"week":254,"volume":255},"2025-10-05",395,{"week":257,"volume":258},"2025-10-12",603,{"week":260,"volume":261},"2025-10-19",473,{"week":263,"volume":264},"2025-10-26",435,{"week":266,"volume":267},"2025-11-02",358,{"week":269,"volume":238},"2025-11-09",{"week":271,"volume":272},"2025-11-16",501,{"week":274,"volume":275},"2025-11-23",583,{"week":277,"volume":278},"2025-11-30",639,{"week":280,"volume":281},"2025-12-07",545,{"week":283,"volume":159},"2025-12-14",{"week":285,"volume":286},"2025-12-21",438,{"week":288,"volume":289},"2025-12-28",294,{"week":291,"volume":105},"2026-01-04",{"week":293,"volume":294},"2026-01-11",488,{"week":296,"volume":297},"2026-01-18",467,{"week":299,"volume":300},"2026-01-25",355,{"week":302,"volume":303},"2026-02-01",386,{"week":305,"volume":306},"2026-02-08",368,{"week":308,"volume":309},"2026-02-15",258,{"week":311,"volume":312},"2026-02-22",348,{"week":314,"volume":315},"2026-03-01",391,{"week":317,"volume":261},"2026-03-08",{"week":319,"volume":320},"2026-03-15",503,{"week":322,"volume":323},"2026-03-22",528,{"week":325,"volume":326},"2026-03-29",464,{"week":328,"volume":195},"2026-04-05",{"week":330,"volume":331},"2026-04-12",453,{"week":333,"volume":334},"2026-04-19",465,{"week":336,"volume":337},"2026-04-26",504,{"week":339,"volume":340},"2026-05-03",512,{"week":342,"volume":343},"2026-05-10",484,{"week":345,"volume":340},"2026-05-17",{"week":347,"volume":213},"2026-05-24",{"week":349,"volume":350},"2026-05-31",470,{"week":352,"volume":353},"2026-06-07",557,{"week":355,"volume":356},"2026-06-14",552,{"week":358,"volume":323},"2026-06-21",{"week":360,"volume":361},"2026-06-28",656,{"week":363,"volume":216},"2026-07-05",{"week":365,"volume":366},"2026-07-12",379,false,[369,370,371,372,373,374,375,376,377,378,379,380],1.106179781060949,0.9304909667064488,1.0976274743816619,0.9578583480801679,0.9168072760195892,0.9986922187012726,0.9490616897814724,0.9285361537511831,0.8731497866853232,0.7477159553891106,1.157249269517264,1.2061195933989053,{"top":382,"otherBrandCount":41,"otherClickShare":398},[383,386,389,392,395],{"brand":384,"clickShare":385},"Neutrogena",0.7907,{"brand":387,"clickShare":388},"The Ordinary",0.1451,{"brand":390,"clickShare":391},"Good Molecules",0.0262,{"brand":393,"clickShare":394},"Naturium",0.0233,{"brand":396,"clickShare":397},"Cetaphil",0.0146,0.00010000000000010001,[400,411,422,431,440,450,460,471,480,489,498,509,519,528,538,549],{"asin":401,"title":402,"brand":384,"imageUrl":403,"price":404,"rating":405,"reviews":406,"clickShare90":407,"clickShare360":408,"launchDate":409,"amazonUrl":410},"B0C7YQSP9X","Neutrogena Hydro Boost Ultra Hydrating Serum with Hyaluronic Acid Fragrance-Free Face Serum for Weightless Hydration and Softer Glowing Skin Non-Comedogenic 1 fl. oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F5177ASPG1YL.jpg",16.56,4.7,597,0.2434,0.16,"2023-06-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0C7YQSP9X",{"asin":412,"title":413,"brand":384,"imageUrl":414,"price":415,"rating":416,"reviews":417,"clickShare90":418,"clickShare360":419,"launchDate":420,"amazonUrl":421},"B0B358LQ9H","Neutrogena Stubborn Texture Resurfacing Serum With 10% Niacinamide & 4% Neoglucosamine designed for Acne-Prone Improves Uneven Skin Tone & Refines Texture Fragrance-Free 1 fl. oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31phxhdNeKL.jpg",15.65,4.5,517,0.1655,0.2333,"2022-06-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B358LQ9H",{"asin":423,"title":424,"brand":387,"imageUrl":425,"price":25,"rating":405,"reviews":426,"clickShare90":427,"clickShare360":428,"launchDate":429,"amazonUrl":430},"B01MDTVZTZ","The Ordinary Niacinamide 10% + Zinc 1% Smoothing Serum for Blemish-Prone Skin 1 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31fybPreDKL.jpg",60215,0.1181,0.0857,"2017-02-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01MDTVZTZ",{"asin":432,"title":433,"brand":384,"imageUrl":434,"price":435,"rating":405,"reviews":436,"clickShare90":437,"clickShare360":438,"launchDate":420,"amazonUrl":439},"B0B3576PV4","Neutrogena Ultra Gentle Face Gel Hydrator with Pro-Vitamin B5 & 4% Niacinamide Designed for Acne-Prone Skin Lightweight Gel Cream Targets Uneven Skin Tone Fragrance-Free 5.0 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31gJr2QHYeL.jpg",18.05,407,0.0831,0.0552,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B3576PV4",{"asin":441,"title":442,"brand":384,"imageUrl":443,"price":26,"rating":444,"reviews":445,"clickShare90":446,"clickShare360":447,"launchDate":448,"amazonUrl":449},"B0B3C3TJBF","Neutrogena Hydro Boost + Niacinamide Serum for Face with Hyaluronic Acid & Vitamin B3 Multi-Action Face Serum to Hydrate & Improve Skin Complexion & Refine Look of Pores Fragrance Free 1 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41s4tQw3ydL.jpg",4.6,1249,0.0794,0.2382,"2022-06-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B3C3TJBF",{"asin":451,"title":452,"brand":384,"imageUrl":453,"price":454,"rating":444,"reviews":455,"clickShare90":456,"clickShare360":457,"launchDate":458,"amazonUrl":459},"B08937VD6Z","Neutrogena Hydro Boost Hyaluronic Acid Serum for Face & Neck Lightweight Daily Hydrating Serum with Hyaluronic Acid for Dry Skin Oil-Free Non-Comedogenic Fragrance-Free 1 fl. oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41JbU3vUXjL.jpg",16.32,10459,0.0663,0.0648,"2020-07-04","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08937VD6Z",{"asin":461,"title":462,"brand":384,"imageUrl":463,"price":464,"rating":465,"reviews":466,"clickShare90":467,"clickShare360":468,"launchDate":469,"amazonUrl":470},"B0F6GBQ54G","Neutrogena Collagen Bank 15% Vitamin C Serum for Face Fragrance Free Anti-Aging Face and Neck Collagen Essence with Micro-Peptides Improves Uneven Tone Plumps Skin 0.5 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41I5C8yJsqL.jpg",15.12,4.2,685,0.0415,0.0259,"2025-04-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F6GBQ54G",{"asin":472,"title":473,"brand":384,"imageUrl":474,"price":475,"rating":416,"reviews":476,"clickShare90":477,"clickShare360":478,"launchDate":458,"amazonUrl":479},"B08936CZHQ","Neutrogena Hydro Boost Night Pressed Serum - with Hyaluronic Acid & Antioxidants Hydrating Face Moisturizer that Restores & Revitalizes Skin Overnight for Normal to Extra Dry Skin 1.7 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ltNUig2PL.jpg",14.68,11679,0.0284,0.0208,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08936CZHQ",{"asin":481,"title":482,"brand":387,"imageUrl":483,"price":484,"rating":444,"reviews":485,"clickShare90":486,"clickShare360":478,"launchDate":487,"amazonUrl":488},"B0DFYFXDDP","The Ordinary Niacinamide 5% Face and Body Emulsion Dark Spot & Skin Tone Corrector 3.4 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31v5Eyka7PL.jpg",13.53,958,0.027,"2024-09-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DFYFXDDP",{"asin":490,"title":491,"brand":390,"imageUrl":492,"price":493,"rating":444,"reviews":494,"clickShare90":391,"clickShare360":495,"launchDate":496,"amazonUrl":497},"B08R994Q1L","Good Molecules Niacinamide Serum - 10% Niacinamide to Target Blemishes Nourishment and Skin Tone - Ultra Hydrating Serum and Brightening Skin Care for Face","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41hrn9oODkL.jpg",6.01,11090,0.0164,"2020-12-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08R994Q1L",{"asin":499,"title":500,"brand":384,"imageUrl":501,"price":502,"rating":503,"reviews":504,"clickShare90":505,"clickShare360":506,"launchDate":507,"amazonUrl":508},"B0814SFKG9","Neutrogena Hydro Boost Glow Booster Primer & Serum Hydrating & Moisturizing Face Serum-to-Primer Hybrid Infused with Purified Hyaluronic Acid & Designed to Instantly Hydrate 1.0 fl. oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31N+ovlQBUL.jpg",15.18,4.4,3007,0.0255,0.0147,"2019-10-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0814SFKG9",{"asin":510,"title":511,"brand":384,"imageUrl":512,"price":513,"rating":444,"reviews":514,"clickShare90":515,"clickShare360":516,"launchDate":517,"amazonUrl":518},"B01HOHBS7K","Neutrogena Hydro Boost Hydrating Serum for Face with Purified Hyaluronic Acid Lightweight Oil Free Non Comedogenic Moisturizing Serum for Smooth Supple Skin 1.0 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31EHXuQT5WL.jpg",15.85,21105,0.0248,0.0192,"2016-07-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01HOHBS7K",{"asin":520,"title":521,"brand":393,"imageUrl":522,"price":523,"rating":416,"reviews":524,"clickShare90":394,"clickShare360":525,"launchDate":526,"amazonUrl":527},"B07WSS5M4Z","Naturium Niacinamide Face Serum 12% Plus Zinc 2% Anti-Aging Pore Minimizer & Dark Spot Corrector with Hyaluronic Acid & Vitamin E Vegan & Cruelty-Free 1 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41nX7zamHFL.jpg",16.15,16218,0.0244,"2019-08-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07WSS5M4Z",{"asin":529,"title":530,"brand":384,"imageUrl":531,"price":532,"rating":444,"reviews":533,"clickShare90":534,"clickShare360":535,"launchDate":536,"amazonUrl":537},"B0C9L29ZYS","Neutrogena Face Moisturizer Ultra Gentle Daily Face Moisturizer for Sensitive Skin with Vitamin B3 Pro-Vitamin B5 and Vitamin E Hydrating Moisturizer 3.4 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31yvSIDDmVL.jpg",7.71,6039,0.0175,0.0132,"2023-08-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0C9L29ZYS",{"asin":539,"title":540,"brand":384,"imageUrl":541,"price":542,"rating":543,"reviews":544,"clickShare90":545,"clickShare360":546,"launchDate":547,"amazonUrl":548},"B097NP2XZQ","Neutrogena Stubborn Blackheads Daily Acne Facial Serum with Salicylic Glycolic Polyhydroxy & Mandelic Acids Oil-Free Face Serum for Acne-Prone Skin to Help Clear Clogged Pores 1 fl. oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31cRvYsGw+L.jpg",17.84,4.3,1223,0.0153,0.0034,"2021-06-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB097NP2XZQ",{"asin":550,"title":551,"brand":396,"imageUrl":552,"price":553,"rating":405,"reviews":554,"clickShare90":397,"clickShare360":555,"launchDate":556,"amazonUrl":557},"B0G36QCKL8","CETAPHIL Advanced Defence Serum for Stressed Sensitive Skin with Gallic Acid & Vitamin E AM Face Serum Strengthens Skin Against Daily Stressors Dermatologist Recommended 1 fl oz Dropper Bottle","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ywJlqambL.jpg",18.65,114,0.004,"2026-03-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G36QCKL8",{"love":559,"hate":630,"returnReasons":695},[560,567,574,581,588,595,602,609,616,623],{"topic":561,"percentOfMentions":562,"verbatims":563},"Suitability Combination Skin",0.1522,[564,565,566],"Good for textured skin","Good for Sensitive Skin","Perfect For My Skin",{"topic":568,"percentOfMentions":569,"verbatims":570},"Quality-Overall",0.12710000000000002,[571,572,573],"Plus, its very affordable for the quality you get","Decent quality","Great quality skincare product at an excellent price",{"topic":575,"percentOfMentions":576,"verbatims":577},"Moist\u002FDry",0.1165,[578,579,580],"dries fast","Good Moisturizer","Great moisturizer",{"topic":582,"percentOfMentions":583,"verbatims":584},"Value For Money",0.084,[585,586,587],"Great Value","Great purchase for the money","Money well spent",{"topic":589,"percentOfMentions":590,"verbatims":591},"Soft Feel",0.0666,[592,593,594],"leaves my skin soft","Skin feels smooth","Goes on smooth",{"topic":596,"percentOfMentions":597,"verbatims":598},"Absorbency",0.0408,[599,600,601],"Absorbs completely","Its easy to absorb","Absorbs quick",{"topic":603,"percentOfMentions":604,"verbatims":605},"Suitability Dry Skin",0.039,[606,607,608],"It helps with slightly dry skin","Perfect for dry skin","Makes my dry skin feel so much better",{"topic":610,"percentOfMentions":611,"verbatims":612},"Weight Light",0.030600000000000002,[613,614,615],"It feels lightweight on my skin","the lightweight","Lightweight and Easy to Use Serum",{"topic":617,"percentOfMentions":618,"verbatims":619},"Suitability Oily Skin",0.0294,[620,621,622],"Good for Oily Skin","Works well for oily skin","Helps with oily skin",{"topic":624,"percentOfMentions":625,"verbatims":626},"Smell",0.0275,[627,628,629],"Smells good","fragrance free","no funky smell",[631,638,644,651,657,664,671,677,683,689],{"topic":632,"percentOfMentions":633,"verbatims":634},"Allergies",0.1348,[635,636,637],"get a rash","skin irritation","Allergic reaction",{"topic":624,"percentOfMentions":639,"verbatims":640},0.09269999999999999,[641,642,643],"Unpleasant smell","Awful odor","scent is too strong",{"topic":645,"percentOfMentions":646,"verbatims":647},"Skin Health",0.0719,[648,649,650],"Burns My Skin","it burned my face","Caused Weird skin reaction",{"topic":575,"percentOfMentions":652,"verbatims":653},0.056600000000000004,[654,655,656],"No hydration at all","Not moisturizing at all","it isn't moisturizing",{"topic":658,"percentOfMentions":659,"verbatims":660},"Functionality-Overall",0.0451,[661,662,663],"Did nothing","No results","Did not work",{"topic":665,"percentOfMentions":666,"verbatims":667},"Adhesion\u002FStickiness",0.0351,[668,669,670],"it's really sticky","it has a very sticky consistency","Leaves a sticky feel to my face",{"topic":603,"percentOfMentions":672,"verbatims":673},0.0276,[674,675,676],"My skin became dry","No dry skin","My face became more dry",{"topic":582,"percentOfMentions":678,"verbatims":679},0.0206,[680,681,682],"Expensive","Just pricey","Waste of money",{"topic":684,"percentOfMentions":678,"verbatims":685},"Size-Overall",[686,687,688],"Although the bottle is tiny","I didn't care much fit it","Too small",{"topic":561,"percentOfMentions":690,"verbatims":691},0.0176,[692,693,694],"Itritated my skin","Not for my skin","It doesn't work for my skin",[696,698,701,703,706,709,711,713,716,718],{"reason":624,"pct":697},0.12990000000000002,{"reason":699,"pct":700},"Product Condition",0.1298,{"reason":575,"pct":702},0.1011,{"reason":704,"pct":705},"Leak-Proof",0.08810000000000001,{"reason":707,"pct":708},"Advertised Vs Actual Product",0.07730000000000001,{"reason":658,"pct":710},0.0643,{"reason":582,"pct":712},0.052300000000000006,{"reason":714,"pct":715},"Texture\u002FConsistency-Overall",0.0364,{"reason":645,"pct":717},0.0356,{"reason":603,"pct":719},0.0291,[721,725,730],{"term":31,"volume":722,"growthQoq":723,"conversionRate":724},14820,0.2301,0.0178,{"term":726,"volume":727,"growthQoq":728,"conversionRate":729},"neutrogena niacinamide",5134,0.2919,0.036,{"term":731,"volume":732,"growthQoq":733,"conversionRate":734},"neutrogena hydro boost niacinamide serum",4681,-0.0099,0.0226,[736,743,748,754,759,764],{"title":737,"href":738,"score":739,"verdict":740,"marketSize":741,"growth90":742},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":744,"href":745,"score":739,"verdict":740,"marketSize":746,"growth90":747},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":749,"href":750,"score":739,"verdict":751,"marketSize":752,"growth90":753},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":755,"href":756,"score":739,"verdict":740,"marketSize":757,"growth90":758},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":760,"href":761,"score":739,"verdict":751,"marketSize":762,"growth90":763},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":765,"href":766,"score":767,"verdict":740,"marketSize":768,"growth90":769},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[771,778,781,788,795,802,809,816,823,830,837,844,851,858,865,872,879,885,891,898],{"nodeId":772,"label":773,"slug":774,"href":775,"nichesTracked":776,"marketSizeTotal":777},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":779,"marketSizeTotal":780},10978,8129370268,{"nodeId":782,"label":783,"slug":784,"href":785,"nichesTracked":786,"marketSizeTotal":787},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":789,"label":790,"slug":791,"href":792,"nichesTracked":793,"marketSizeTotal":794},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":796,"label":797,"slug":798,"href":799,"nichesTracked":800,"marketSizeTotal":801},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":803,"label":804,"slug":805,"href":806,"nichesTracked":807,"marketSizeTotal":808},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":810,"label":811,"slug":812,"href":813,"nichesTracked":814,"marketSizeTotal":815},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":817,"label":818,"slug":819,"href":820,"nichesTracked":821,"marketSizeTotal":822},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":824,"label":825,"slug":826,"href":827,"nichesTracked":828,"marketSizeTotal":829},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":831,"label":832,"slug":833,"href":834,"nichesTracked":835,"marketSizeTotal":836},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":838,"label":839,"slug":840,"href":841,"nichesTracked":842,"marketSizeTotal":843},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":845,"label":846,"slug":847,"href":848,"nichesTracked":849,"marketSizeTotal":850},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":852,"label":853,"slug":854,"href":855,"nichesTracked":856,"marketSizeTotal":857},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":859,"label":860,"slug":861,"href":862,"nichesTracked":863,"marketSizeTotal":864},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":866,"label":867,"slug":868,"href":869,"nichesTracked":870,"marketSizeTotal":871},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":873,"label":874,"slug":875,"href":876,"nichesTracked":877,"marketSizeTotal":878},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":880,"label":881,"slug":882,"href":883,"nichesTracked":102,"marketSizeTotal":884},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",260043081,{"nodeId":886,"label":887,"slug":888,"href":889,"nichesTracked":192,"marketSizeTotal":890},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",134456572,{"nodeId":892,"label":893,"slug":894,"href":895,"nichesTracked":896,"marketSizeTotal":897},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":899,"label":900,"slug":901,"href":902,"nichesTracked":903,"marketSizeTotal":904},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]