---
title: "Neutrogena Mens Face Wash — $503K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/neutrogena-mens-face-wash"
last_updated: "2026-08-11T05:14:35.194Z"
locale: en
meta:
description: "Niche score 45/100 · $503K/yr market · 211K searches/yr · $13.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $503K/yr market · 211K searches/yr · $13.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Neutrogena Mens Face Wash — $503K/yr Amazon US Niche (2026) - Flapen"
---
# **neutrogena mens face wash**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 60Growth 27Conversion 99Competition 11Returns 99Price range 61Avg price 62Brand share 0Review moat 24Quality gap 32
**Conversion**
**Incredible****17.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$13.41**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.40–$28.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$503K**
$503K/yr · 211K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+1.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,846.6**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, neutrogena mens face wash is a $503K/yr Amazon United States market (211K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **neutrogena mens face wash market data**
- **Units sold / yr**
- **30K–40K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$402K–$536K**
- units × avg price
- **Conversion rate**
- **17.8%**
- **Avg BSR**
- **#223**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**55**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- NIVEA MEN65% - Bevel25% - NIVEA10%
## **Demand & seasonality**
Weekly Amazon search volume, last 67 weeks — +1.8% search growth over the last 90 days.
23K18KPrime Day '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Apr · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/neutrogena-mens-face-wash/trend)
## **Top neutrogena mens face wash search terms**
- **nivea face wash**46K/yr+0.0%9.4% conv. - **nivea men face wash**36K/yr-0.0%13.8% conv. - **bevel face wash**27K/yr-4.3%18.6% conv. - **nivea face wash for men**19K/yr+15.7%17.1% conv. - **nivea mens face wash**14K/yr+8.8%18.0% conv. - **nivea face scrub**8K/yr+10.7%13.2% conv. - **mens face soap**8K/yr-8.0%2.8% conv. - **face wash for black men**6K/yr+4.8%2.4% conv. - **nivea men face scrub**5K/yr+4.5%16.1% conv. - **bevel beard wash**5K/yr+1.8%16.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/neutrogena-mens-face-wash/search-terms)
## **Top neutrogena mens face wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$50K20%$101K30%$151K40%$201K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NIVEA MEN Maximum Hydration Face Wash Face Wash with Provitamin B5 and Aloe Vera Refreshes and Cleanses without Drying 5 Fl Oz Tube**NIVEA MEN**$6.66**4.6★11,676 rev](https://www.amazon.com/dp/B005OKYNW2) [2**Bevel Face & Beard Wash For Men With Witch Hazel & Aloe Vera Cleansing Mens Face Wash That Hydrates and Brightens Skin and Softens Beard 4 FL Oz**Bevel**$11.00**4.6★2,312 rev](https://www.amazon.com/dp/B07DHRFK1Y) [3**NIVEA MEN Maximum Hydration Face Scrub with Provitamin B5 and Aloe Vera Exfoliating Face Wash Deeply Cleanses to Unclog Pores 4.4 Oz Tube Pack of 3**NIVEA MEN**$20.18**4.7★5,156 rev](https://www.amazon.com/dp/B01BF1739S) [4**NIVEA MEN Sensitive Face Wash with Vitamin E and Chamomile Extract No Drying Alcohol Gentle Face Wash for Men with Sensitive Skin 5 Fl Oz Tube**NIVEA MEN**$6.40**4.5★5,217 rev](https://www.amazon.com/dp/B00GXZS5VW) [5**Bevel Facial Skin Care Set for Men - Mens Skincare Kit Routine Includes Face Wash with Aloe Vera Glycolic Acid Exfoliating Pads Lightweight Face Moisturizer Helps Treat Blemishes and Bumps**Bevel**$28.31**4.6★1,243 rev](https://www.amazon.com/dp/B08KT38W36)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NIVEA MEN Deep Clean Face Wash and Scrub with Natural Charcoal Exfoliating Face Wash for Men Removes Excess Oil Dirt and Impurities Beard Friendly Skin Care 2.5 Fl Oz Tube Pack of 3**NIVEA MEN**$20.81**248 rev1y ago](https://www.amazon.com/dp/B0DFMSY6SZ) [**Bevel Facial Skin Care Set for Men - Mens Skincare Kit Routine Includes Face Wash with Aloe Vera Glycolic Acid Exfoliating Pads Lightweight Face Moisturizer Helps Treat Blemishes and Bumps**Bevel**$28.31**1,243 rev5y ago](https://www.amazon.com/dp/B08KT38W36) [**Bevel Face & Beard Wash For Men With Witch Hazel & Aloe Vera Cleansing Mens Face Wash That Hydrates and Brightens Skin and Softens Beard 4 FL Oz**Bevel**$11.00**2,312 rev7y ago](https://www.amazon.com/dp/B07DHRFK1Y) [**Nivea Men Deep Impact Intense Clean Face and Beard Wash - Black Carbon 100 ml (3.3 oz)**NIVEA**$7.94**9,552 rev8y ago](https://www.amazon.com/dp/B07D9KT77S) [**NIVEA MEN Maximum Hydration Face Scrub with Provitamin B5 and Aloe Vera Exfoliating Face Wash Deeply Cleanses to Unclog Pores 4.4 Oz Tube Pack of 3**NIVEA MEN**$20.18**5,156 rev10y ago](https://www.amazon.com/dp/B01BF1739S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NIVEA Men Original Deep Cleaning Face Scrub 4.4 Ounce**NIVEA**$12.69**4.6★**▲ 105%**](https://www.amazon.com/dp/B00006K14U) [**Bevel Face & Beard Wash For Men With Witch Hazel & Aloe Vera Cleansing Mens Face Wash That Hydrates and Brightens Skin and Softens Beard 4 FL Oz**Bevel**$11.00**4.6★**▲ 13%**](https://www.amazon.com/dp/B07DHRFK1Y) [**Bevel Facial Skin Care Set for Men - Mens Skincare Kit Routine Includes Face Wash with Aloe Vera Glycolic Acid Exfoliating Pads Lightweight Face Moisturizer Helps Treat Blemishes and Bumps**Bevel**$28.31**4.6★**— 8%**](https://www.amazon.com/dp/B08KT38W36) [**NIVEA MEN Maximum Hydration Face Wash Face Wash with Provitamin B5 and Aloe Vera Refreshes and Cleanses without Drying 5 Fl Oz Tube**NIVEA MEN**$6.66**4.6★**— 1%**](https://www.amazon.com/dp/B005OKYNW2) [**NIVEA MEN Sensitive Face Wash with Vitamin E and Chamomile Extract No Drying Alcohol Gentle Face Wash for Men with Sensitive Skin 5 Fl Oz Tube**NIVEA MEN**$6.40**4.5★**— 2%**](https://www.amazon.com/dp/B00GXZS5VW)
**~~View all trending →~~**
## **What buyers say about neutrogena mens face wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“No complaints”*
**Smell**13%
*“Great smell”*
**Suitability Combination Skin**12%
*“Another Absolute Miracle for Sensitive Skin”*
**Cleansing**11%
*“It cleans my face well”*
**Value For Money**5%
*“Good deal”*
**Soft Feel**5%
*“This is the most soothing”*
**Moist/Dry**5%
*“Moisturizing”*
**Efficiency**3%
*“Effective product”*
**Suitability Dry Skin**3%
*“Fine if you have dry sensitive skin”*
**Lather**2%
*“easy to work into a lather”*
### **What buyers complain about **
**Smell**17%
*“has an overpowering scent”*
**Advertised Vs Actual Product**9%
*“Not the same product”*
**Allergies**6%
*“Made me have an allergic reaction”*
**Ingredients-Overall**4%
*“The new formula is not good”*
**Moist/Dry**4%
*“It does dry my beard out a bit”*
**Skin Health**4%
*“It's also not as gentle on the skin”*
**Color**4%
*“are no longer blue”*
**Leak-Proof**3%
*“However, they don't seal the tube in anyway and my latest shipment a bunch leaked out all over everything else in the shipment”*
**Ease Of Cleaning**3%
*“does not cleanse as well”*
**Lather**3%
*“doesn't lather up”*
### **Top return reasons **
**Advertised Vs Actual Product**28%
**Leak-Proof**17%
**Smell**13%
**Color**6%
**Product Condition**5%
**Size-Overall**4%
**Value For Money**4%
**Defective Material/Parts**3%
**Ingredients-Overall**3%
**Texture/Consistency-Overall**2%
## **Common questions**
- **Is neutrogena mens face wash profitable to sell on Amazon United States?**
- The niche generates $503K/yr across 10 tracked products. 90-day search growth is +1.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the neutrogena mens face wash niche?**
- 3 brands and 55 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in neutrogena mens face wash?**
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Allergies. The return rate is 0.3%.
- **When does demand for neutrogena mens face wash peak?**
- Demand peaks in Apr; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the neutrogena mens face wash niche?**
- Listings span $6.40–$28.31; the average listing price is $13.41 (sweet spot $15–$100). The average incumbent carries 5,847 reviews — the moat a new listing must climb.
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