---
title: "Trend — neutrogena eye cream - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/neutrogena-eye-cream/trend"
last_updated: "2026-08-11T06:12:45.975Z"
locale: en
meta:
  description: "Niche score 56/100 · $86K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $86K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — neutrogena eye cream - Flapen"
---

# **neutrogena eye cream**

**Worth a look**

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 22Growth 31Conversion 37Competition 61Returns 96Price range 83Avg price 95Brand share 77Review moat 22Quality gap 84

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$27.63**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$5.95–$68.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+4.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$86K**

$86K/yr · 105K searches

**Review moat**

**Bad****9,414.57**

avg incumbent reviews — the moat a new listing must climb

## Trend