---
title: "Neutrogena Eye Cream — $86K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/neutrogena-eye-cream"
last_updated: "2026-08-11T05:08:20.164Z"
locale: en
meta:
description: "Niche score 56/100 · $86K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $86K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Neutrogena Eye Cream — $86K/yr Amazon US Niche (2026) - Flapen"
---
# **neutrogena eye cream**
**Worth a look**
Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 22Growth 31Conversion 37Competition 61Returns 96Price range 83Avg price 95Brand share 77Review moat 22Quality gap 84
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.63**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$5.95–$68.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+4.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$86K**
$86K/yr · 105K searches
**Review moat**
**Bad****9,414.57**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, neutrogena eye cream is a $86K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan–Aug. Verdict: Worth a look — 56/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **neutrogena eye cream market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$83K–$111K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#105**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▲rising
**Sellers**
**89**
**Top-5 brand share**
**58%**
Top 20: 99%
**Top-5 click share**
**49%**
Top 20: 93%
**Open market**
**35%**
- The Ordinary20% - Beauty of Joseon14% - medicube10% - RoC8% - POEROES6% - Loxadz6%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — +4.5% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Aug · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/neutrogena-eye-cream/trend)
## **Top neutrogena eye cream search terms**
- **musely eye serum**49K/yr+40.8%2.6% conv. - **eye treatment serums**24K/yr-8.8%1.4% conv. - **dark circle serum**4K/yr-9.9%3.3% conv. - **maelys too fine**7K/yr-63.0%3.8% conv. - **too fine maelys**8K/yr-77.0%3.5% conv. - **poreless eye serum**886/yr-35.9%9.3% conv. - **maelys too fine eye serum**10K/yr-91.3%1.7% conv. - **poeroes with caffeine eye serum**2K/yr-91.2%4.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/neutrogena-eye-cream/search-terms)
## **Top neutrogena eye cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$7K12%$10K16%$14K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles Korean Skin Care 30ml 1.01 fl.oz**Beauty of Joseon**$14.73**4.4★19,602 rev](https://www.amazon.com/dp/B0B45LL4DD) [2**The Ordinary Caffeine Solution 5% + EGCG Eye Serum Depuffing Eye Serum for Dark Circles and Tired Eyes 1 Fl Oz**The Ordinary**$8.86**4.4★18,243 rev](https://www.amazon.com/dp/B01MUZVE1C) [3**medicube Eye Serum with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide for Uneven Skin Tone | Korean Skincare 1.01 fl.oz**medicube**$16.65**4.5★4,649 rev](https://www.amazon.com/dp/B0DWMSM6Y9) [4**The Ordinary Multi-Peptide Eye Serum Anti-Aging Formula for Crows Feet Dark Circles & Puffiness 0.5 Fl Oz**The Ordinary**$23.90**4.6★1,438 rev](https://www.amazon.com/dp/B0BV6YFW33) [5**RoC Retinol Correxion Under Eye Cream for Dark Circles & Puffiness Daily Wrinkle Cream Anti Aging Skin Care Treatment Women and Men 0.5 oz (Packaging May Vary)**RoC**$21.27**4.3★33,934 rev](https://www.amazon.com/dp/B0009RFB76)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Doracome Caffeine & Retinol Under Eye Serum Dermatologist-Tested Fast Absorbing Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles While Providing Moisturizing Care**Doracome**$39.41**16 rev2mo ago](https://www.amazon.com/dp/B0GZHN3N4Q) [**ASAMO Retinol & Vegan Collagen Eye Serum - Rapid Reduction Serum for Bags Dark Circles and Wrinkles - Firming & Energizing Eye Treatment - 20ml**ASAMO**$39.92**31 rev2mo ago](https://www.amazon.com/dp/B0GYRMSPFL) [**Doracome Caffeine & Retinol Under Eye Serum Dermatologist-Tested Fast Absorbing Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles While Providing Moisturizing Care**Doracome**$38.74**3 rev3mo ago](https://www.amazon.com/dp/B0GWF65XHK) [**Under Eye Brightener Roller - Caffeine & Retinol Eye Serum for Dark Circles**Loxadz**$39.02**31 rev3mo ago](https://www.amazon.com/dp/B0GWVCX72H) [**Eye Cream with 360 Roller Anti Aging Treatment for Wrinkles & Fine Lines Caffeine Under Eye Serum for Dark Circles & Puffiness Retinol Peptides 0.6 fl oz**LAOBAI**$10.42**203 rev6mo ago](https://www.amazon.com/dp/B0GD76R9KH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ASAMO Retinol & Vegan Collagen Eye Serum - Rapid Reduction Serum for Bags Dark Circles and Wrinkles - Firming & Energizing Eye Treatment - 20ml**ASAMO**$39.92**4.9★**▲ 385%**](https://www.amazon.com/dp/B0GYRMSPFL) [**Under Eye Brightener Roller - Caffeine & Retinol Eye Serum for Dark Circles**Loxadz**$39.02**3.4★**▲ 382%**](https://www.amazon.com/dp/B0GWVCX72H) [**Doracome Caffeine & Retinol Under Eye Serum Dermatologist-Tested Fast Absorbing Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles While Providing Moisturizing Care**Doracome**$39.41**2.8★**▲ 380%**](https://www.amazon.com/dp/B0GZHN3N4Q) [**Eye Cream with 360 Roller Anti Aging Treatment for Wrinkles & Fine Lines Caffeine Under Eye Serum for Dark Circles & Puffiness Retinol Peptides 0.6 fl oz**LAOBAI**$10.42**4.1★**▲ 379%**](https://www.amazon.com/dp/B0GD76R9KH) [**Doracome Caffeine & Retinol Under Eye Serum Dermatologist-Tested Fast Absorbing Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles While Providing Moisturizing Care**Doracome**$38.74**2.5★**▲ 374%**](https://www.amazon.com/dp/B0GWF65XHK)
**~~View all trending →~~**
## **What buyers say about neutrogena eye cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“So, the product I believe is of fair quality”*
**Moist/Dry**12%
*“Super hydrating”*
**Value For Money**8%
*“much cheaper”*
**Soft Feel**7%
*“Smooth and creamy”*
**Efficiency**5%
*“It works extremely well”*
**Suitability Combination Skin**5%
*“Good for the skin”*
**Absorbency**4%
*“easily absorbed”*
**Ease Of Application**3%
*“Ease of application”*
**Symptom Reduction**3%
*“Works quickly to help with dark spots”*
**Weight Light**3%
*“Lightweight and easy to use”*
### **What buyers complain about **
**Functionality-Overall**22%
*“This barely works”*
**Allergies**9%
*“Allergic Reaction”*
**Symptom Reduction**8%
*“Absolutely no improvement”*
**Value For Money**8%
*“Expensive”*
**Moist/Dry**4%
*“Its not hydrating at all”*
**Wrinkles**4%
*“wrinkles around our eyes”*
**Advertised Vs Actual Product**3%
*“False advertising”*
**Skin Health**3%
*“irritated my skin”*
**Oily/Greasy**2%
*“Kind of oily”*
**Quality-Overall**2%
*“NOT the quality that I expected”*
### **Top return reasons **
**Functionality-Overall**26%
**Advertised Vs Actual Product**13%
**Motor Power**7%
**Product Condition**5%
**Moist/Dry**5%
**Value For Money**5%
**Skin Health**4%
**Defective Material/Parts**3%
**Oily/Greasy**3%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is neutrogena eye cream profitable to sell on Amazon United States?**
- The niche generates $86K/yr across 28 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the neutrogena eye cream niche?**
- 22 brands and 89 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in neutrogena eye cream?**
- Top complaints mined from reviews: Functionality-Overall, Allergies, Symptom Reduction. The return rate is 0.8%.
- **When does demand for neutrogena eye cream peak?**
- Demand peaks in Jan–Aug; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the neutrogena eye cream niche?**
- Listings span $5.95–$68.54; the average listing price is $27.63 (sweet spot $15–$100). The average incumbent carries 9,415 reviews — the moat a new listing must climb.
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