---
title: "Nest Perfume — $287K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nest-perfume"
last_updated: "2026-08-11T06:09:11.043Z"
locale: en
meta:
description: "Niche score 54/100 · $287K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $287K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Nest Perfume — $287K/yr Amazon US Niche (2026) - Flapen"
---
# **nest perfume**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 51Growth 23Conversion 27Competition 71Returns 100Price range 78Avg price 93Brand share 0Review moat 77Quality gap 72
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$51.68**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.51–$119.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****459.74**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$287K**
$287K/yr · 257K searches
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-4.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, nest perfume is a $287K/yr Amazon United States market (257K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nest perfume market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$207K–$258K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#2,680**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **55%**
- **Out of stock**
- **16.2%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**102**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 82%
**Open market**
**0%**
- NEST New York88% - NEST Fragrances8% - dcv3% - Bella Vita Luxury1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/nest-perfume/trend)
## **Top nest perfume search terms**
- **nest perfume**119K/yr+9.3%1.1% conv. - **nest perfume oil**28K/yr+20.0%1.4% conv. - **nest indigo**14K/yr+4.2%3.6% conv. - **nest new york perfume**14K/yr+8.2%1.1% conv. - **nest perfumes for women**16K/yr+11.9%1.4% conv. - **nest indigo perfume**21K/yr-53.9%5.2% conv. - **nest oil perfume**7K/yr+8.1%1.8% conv. - **nest sunkissed hibiscus perfume**6K/yr-4.4%0.3% conv. - **nest fragrances for women**4K/yr+17.6%1.2% conv. - **indigo nest perfume**9K/yr-71.4%3.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/nest-perfume/search-terms)
## **Top nest perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$11K8%$23K12%$34K16%$46K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nest New York Eau de Parfum Discovery Set Clear**NEST New York**$53.94**4.4★72 rev](https://www.amazon.com/dp/B0D8MWG74M) [2**NEST New York Indigo Eau De Parfum 50 mL/1.7 fl oz.**NEST New York**$81.03**5.0★5 rev](https://www.amazon.com/dp/B0FF74Z6L7) [3**NEST New York Golden Nectar Eau de Parfum (Full Size) - 50 mL**NEST New York**$67.25**4.7★17 rev](https://www.amazon.com/dp/B0B679LZNT) [4**NEST New York Perfume Oil Discovery Set - Includes Balinese Coconut Turkish Rose Seville Orange Indian Jasmine & Madagascar Vanilla - Vegan & Cruelty Free**NEST New York**$43.19**4.2★76 rev](https://www.amazon.com/dp/B0FBBN6FV9) [5**NEST New York Indigo Eau de Parfum (Travel Spray) - 8 mL**NEST New York**$27.65**4.3★28 rev](https://www.amazon.com/dp/B0GPLH8J3Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NEST New York Indigo Eau de Parfum (Travel Spray) - 8 mL**NEST New York**$27.65**28 rev4mo ago](https://www.amazon.com/dp/B0GPLH8J3Y) [**NEST New York Indigo Eau de Parfum (Full Size) - 50 mL**NEST New York**$76.87**28 rev6mo ago](https://www.amazon.com/dp/B0FNLXKL7X) [**NEST New York Perfume Oil Discovery Set - Includes Balinese Coconut Turkish Rose Seville Orange Indian Jasmine & Madagascar Vanilla Rollerballs - Vegan & Cruelty Free**NEST New York**$42.46**30 rev7mo ago](https://www.amazon.com/dp/B0G5Y7H5F3) [**NEST New York Indigo Eau De Parfum 50 mL/1.7 fl oz.**NEST New York**$81.03**5 rev1y ago](https://www.amazon.com/dp/B0FF74Z6L7) [**NEST New York Wild Poppy Eau de Parfum (Full Size) - 50 mL - Vegan & Cruelty Free**NEST New York**$67.30**35 rev1y ago](https://www.amazon.com/dp/B0FF6S14VH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NEST New York Indigo Eau de Parfum (Full Size) - 50 mL**NEST New York**$76.87**4.3★**▲ 287%**](https://www.amazon.com/dp/B0FNLXKL7X) [**NEST New York Indigo Eau de Parfum (Travel Spray) - 8 mL**NEST New York**$27.65**4.3★**▲ 282%**](https://www.amazon.com/dp/B0GPLH8J3Y) [**NEST New York Golden Nectar Eau de Parfum (Travel Spray) - 8 mL**NEST New York**$28.89**4.9★**▲ 252%**](https://www.amazon.com/dp/B0FF68N6BB) [**NEST New York Perfume Oil Discovery Set - Includes Balinese Coconut Turkish Rose Seville Orange Indian Jasmine & Madagascar Vanilla Rollerballs - Vegan & Cruelty Free**NEST New York**$42.46**4.0★**▲ 221%**](https://www.amazon.com/dp/B0G5Y7H5F3) [**NEST New York Golden Nectar Eau de Parfum (Full Size) - 50 mL**NEST New York**$67.25**4.7★**▲ 181%**](https://www.amazon.com/dp/B0B679LZNT)
**~~View all trending →~~**
## **What buyers say about nest perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**72%
*“Fresh fragrance”*
**Value For Money**5%
*“Definitely worth the price”*
**Durability**4%
*“durable”*
**Size-Overall**3%
*“convenient size”*
**Quality-Overall**2%
*“Trusted the good reviews”*
**Soft Feel**1%
*“smooth”*
**Gifting Purpose**1%
*“great gift”*
**Advertised Vs Actual Product**1%
*“Looks exactly as pictured”*
**Ease Of Use**1%
*“Easy to use”*
**Brightness/Shine/Glow**0%
*“the moon is glistening off the lake providing a dreamy glow”*
### **What buyers complain about **
**Smell**69%
*“Chemical Smell”*
**Durability**4%
*“Broken”*
**Alcohol Content**3%
*“Strong alcohol smell”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
**Value For Money**2%
*“WASTE OF MONEY”*
**Quality-Overall**1%
*“Too expensive for the lack of quality”*
**Strength**1%
*“Way too strong”*
**Size-Overall**1%
*“the bottle is so tiny”*
**Leak-Proof**1%
*“The bottle also leaks”*
**Allergies**1%
*“Highly allergic to this”*
### **Top return reasons **
**Smell**43%
**Product Condition**14%
**Strength**14%
**Defective Material/Parts**14%
**Advertised Vs Actual Product**14%
## **Common questions**
- **Is nest perfume profitable to sell on Amazon United States?**
- The niche generates $287K/yr across 38 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the nest perfume niche?**
- 4 brands and 102 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nest perfume?**
- Top complaints mined from reviews: Smell, Durability, Alcohol Content. The return rate is 0.0%.
- **When does demand for nest perfume peak?**
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the nest perfume niche?**
- Listings span $12.51–$119.98; the average listing price is $51.68 (sweet spot $15–$100). The average incumbent carries 460 reviews — the moat a new listing must climb.
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