---
title: "Neogen Cleansing Oil — $26K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/neogen-cleansing-oil"
last_updated: "2026-08-11T06:10:55.422Z"
locale: en
meta:
description: "Niche score 33/100 · $26K/yr market · 18K searches/yr · $18.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $26K/yr market · 18K searches/yr · $18.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Neogen Cleansing Oil — $26K/yr Amazon US Niche (2026) - Flapen"
---
# **neogen cleansing oil**
**Skip it**
Soft demand (-65.4% this quarter) — this niche doesn't clear our bar today.
Market size 7Growth 0Conversion 78Competition 3Returns 96Price range 95Avg price 84Brand share 0Review moat 24Quality gap 38
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$15.73–$23.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$18.66**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,553.17**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$26K**
$26K/yr · 18K searches
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-65.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, neogen cleansing oil is a $26K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Sep–Oct–Dec. Verdict: Skip it — 33/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **neogen cleansing oil market data**
- **Units sold / yr**
- **1K–1K**
- avg 100–250/product
- **Revenue / yr**
- **$19K–$23K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#316**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- DERMALOGY by NEOGENLAB78% - ANUA12% - medicube3% - La Roche-Posay3% - Bioderma3%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -65.4% search growth over the last 90 days.
7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 8.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/neogen-cleansing-oil/trend)
## **Top neogen cleansing oil search terms**
- **neogen cleansing oil**15K/yr-70.7%5.5% conv. - **neogen oil cleanser**2K/yr-50.6%3.0% conv. - **neogen calming cleansing oil**1K/yr-19.5%6.5% conv. - **calming cicatree cleansing oil**11/yr+0.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/neogen-cleansing-oil/search-terms)
## **Top neogen cleansing oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$4K30%$8K45%$12K60%$16K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DERMALOGY by NEOGENLAB Calming Cleansing Oil Cica Tree Micellar Formula for Sensitive Skin Deep Makeup & Sunscreen Remover Korean Skincare K-Beauty 10.14 fl oz (300 ml)**DERMALOGY by NEOGENLAB**$23.68**4.5★368 rev](https://www.amazon.com/dp/B08JYTDZLP) [2**DERMALOGY by NEOGENLAB NEOGEN Calming Cleansing Water Cica Tree Micellar 13.52oz(400ml) for Sensitive Skin/Korean Skin Care/K-Beauty/mild cleansing**DERMALOGY by NEOGENLAB**$18.53**4.3★107 rev](https://www.amazon.com/dp/B08JYSK4W1) [3**Anua Heartleaf Pore Control Cleansing Oil Pore Cleanser Sebum Care Gentle Melting Oil Cleanser for Face Safe For All Skin Type Daily Hydrating Makeup Remover Korean Skin Care (6.76fl.oz)**ANUA**$16.82**4.4★28,009 rev](https://www.amazon.com/dp/B0BN2PX8V3) [4**medicube Cleansing Oil Zero Pore Blackhead | Makeup Remover for all skin types Daily Moisture Facial Cleanser Low-Irritation | Korean Skin Care (205ml / 6.93 fl.oz)**medicube**$15.73**4.6★815 rev](https://www.amazon.com/dp/B0FP176X2H) [5**La Roche-Posay Lipikar AP+ Gentle Foaming Cleansing Oil Gentle Oil Cleanser for Face and Body Formulated with Niacinamide Long-Lasting 24-hour Hydration Fragrance-Free & Soap Free**La Roche-Posay**$17.92**4.7★6,162 rev](https://www.amazon.com/dp/B0C673PKK3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**medicube Cleansing Oil Zero Pore Blackhead | Makeup Remover for all skin types Daily Moisture Facial Cleanser Low-Irritation | Korean Skin Care (205ml / 6.93 fl.oz)**medicube**$15.73**815 rev10mo ago](https://www.amazon.com/dp/B0FP176X2H) [**Bioderma Sensibio Micellar Cleansing Oil 1st Ecobiological Micellar Formula Gentle Face Cleanser That Deeply Cleanses Soothes & Nourishes Skin with Oil-to-Milk Texture Fragrance-Free 5 Fl Oz**Bioderma**$19.29**3,858 rev2y ago](https://www.amazon.com/dp/B0C37XZYZ1) [**La Roche-Posay Lipikar AP+ Gentle Foaming Cleansing Oil Gentle Oil Cleanser for Face and Body Formulated with Niacinamide Long-Lasting 24-hour Hydration Fragrance-Free & Soap Free**La Roche-Posay**$17.92**6,162 rev3y ago](https://www.amazon.com/dp/B0C673PKK3) [**Anua Heartleaf Pore Control Cleansing Oil Pore Cleanser Sebum Care Gentle Melting Oil Cleanser for Face Safe For All Skin Type Daily Hydrating Makeup Remover Korean Skin Care (6.76fl.oz)**ANUA**$16.82**28,009 rev3y ago](https://www.amazon.com/dp/B0BN2PX8V3) [**DERMALOGY by NEOGENLAB Calming Cleansing Oil Cica Tree Micellar Formula for Sensitive Skin Deep Makeup & Sunscreen Remover Korean Skincare K-Beauty 10.14 fl oz (300 ml)**DERMALOGY by NEOGENLAB**$23.68**368 rev5y ago](https://www.amazon.com/dp/B08JYTDZLP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**medicube Cleansing Oil Zero Pore Blackhead | Makeup Remover for all skin types Daily Moisture Facial Cleanser Low-Irritation | Korean Skin Care (205ml / 6.93 fl.oz)**medicube**$15.73**4.6★**▲ 530%**](https://www.amazon.com/dp/B0FP176X2H) [**Anua Heartleaf Pore Control Cleansing Oil Pore Cleanser Sebum Care Gentle Melting Oil Cleanser for Face Safe For All Skin Type Daily Hydrating Makeup Remover Korean Skin Care (6.76fl.oz)**ANUA**$16.82**4.4★**▲ 45%**](https://www.amazon.com/dp/B0BN2PX8V3) [**DERMALOGY by NEOGENLAB NEOGEN Calming Cleansing Water Cica Tree Micellar 13.52oz(400ml) for Sensitive Skin/Korean Skin Care/K-Beauty/mild cleansing**DERMALOGY by NEOGENLAB**$18.53**4.3★**▲ 32%**](https://www.amazon.com/dp/B08JYSK4W1) [**DERMALOGY by NEOGENLAB Calming Cleansing Oil Cica Tree Micellar Formula for Sensitive Skin Deep Makeup & Sunscreen Remover Korean Skincare K-Beauty 10.14 fl oz (300 ml)**DERMALOGY by NEOGENLAB**$23.68**4.5★**▼ 12%**](https://www.amazon.com/dp/B08JYTDZLP) [**La Roche-Posay Lipikar AP+ Gentle Foaming Cleansing Oil Gentle Oil Cleanser for Face and Body Formulated with Niacinamide Long-Lasting 24-hour Hydration Fragrance-Free & Soap Free**La Roche-Posay**$17.92**4.7★**▼ 40%**](https://www.amazon.com/dp/B0C673PKK3)
**~~View all trending →~~**
## **Common questions**
- **Is neogen cleansing oil profitable to sell on Amazon United States?**
- The niche generates $26K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -65.4%. Flapen's verdict: Skip it (33/100).
- **How competitive is the neogen cleansing oil niche?**
- 5 brands and 13 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **When does demand for neogen cleansing oil peak?**
- Demand peaks in Jan–Sep–Oct–Dec; the busiest month runs 8.4× the quietest.
- **What does it cost to enter the neogen cleansing oil niche?**
- Listings span $15.73–$23.68; the average listing price is $18.66 (sweet spot $15–$100). The average incumbent carries 6,553 reviews — the moat a new listing must climb.
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