---
title: "Nemat — $401K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nemat"
last_updated: "2026-08-11T06:07:56.217Z"
locale: en
meta:
description: "Niche score 47/100 · $401K/yr market · 484K searches/yr · $23.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $401K/yr market · 484K searches/yr · $23.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nemat — $401K/yr Amazon US Niche (2026) - Flapen"
---
# **nemat**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 55Growth 22Conversion 45Competition 23Returns 99Price range 85Avg price 95Brand share 13Review moat 24Quality gap 63
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.28**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.64–$58.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$401K**
$401K/yr · 484K searches
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,182.75**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-6.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nemat is a $401K/yr Amazon United States market (484K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul–Aug–Sep–Dec. Verdict: Skip it — 47/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nemat market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$349K–$466K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#119**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**562**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**3%**
- Victoria's Secret52% - Nemat International21% - ELEGAMBER12% - Amazing Gemstone5% - Al Haramain5% - Bella Vita Luxury3% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.
25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/nemat/trend)
## **Top nemat search terms**
- **amber**162K/yr-7.4%0.5% conv. - **amber perfume**127K/yr-9.1%2.1% conv. - **amber romance victoria secret**48K/yr-3.3%9.1% conv. - **amber perfume for women**28K/yr-6.9%1.8% conv. - **amber stone**22K/yr-16.2%0.7% conv. - **amber romance**19K/yr-0.4%6.2% conv. - **victoria secret amber romance**17K/yr+9.7%9.1% conv. - **ambar**13K/yr+11.7%0.2% conv. - **perfume amber**9K/yr-42.6%1.1% conv. - **amber romance body spray**5K/yr+40.0%13.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/nemat/search-terms)
## **Top nemat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$40K20%$80K30%$120K40%$160K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Victorias Secret Body Fragrance Mist Amber Romance - 8.4 fl oz**Victoria's Secret**$15.45**4.7★3,858 rev](https://www.amazon.com/dp/B005T2SU92) [2**Natural Baltic Amber Stone Therapeutic Grade Crystal Slice Multifunctional Healing Stone for Healing Psychological Energy Fish Tank Decoration Yoga Meditation Crafts Healing Pillow Filling**ELEGAMBER**$9.75**4.3★65 rev](https://www.amazon.com/dp/B0DWFYYZQT) [3**Victorias Secret Amber Romance Mist & Lotion Set**Victoria's Secret**$28.72**4.8★731 rev](https://www.amazon.com/dp/B0B3ZQGM6M) [4**Nemat Amber Eau De Parfum Spray 50 Ml**Nemat International**$58.95**4.2★3,565 rev](https://www.amazon.com/dp/B01N6IQY9W) [5**Nemat Enterprises Perfume Oil Amber 0.3 Fl Oz**Nemat International**$20.64**4.2★3,565 rev](https://www.amazon.com/dp/B01L2A1TGA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Natural Baltic Amber Stone Therapeutic Grade Crystal Slice Multifunctional Healing Stone for Healing Psychological Energy Fish Tank Decoration Yoga Meditation Crafts Healing Pillow Filling**ELEGAMBER**$9.75**65 rev1y ago](https://www.amazon.com/dp/B0DWFYYZQT) [**Amazing Gemstone Amber Raw Crystals and Healing Stones Natural Rocks for Tumbling and DIY Raw Stones and Crystals (1 Piece)**Amazing Gemstone**$8.64**111 rev2y ago](https://www.amazon.com/dp/B0D2DQQ45C) [**Dossier - Ambery Vanilla - Eau de Parfum - Vanilla Perfume - Inspired by Black Opium - Long-Lasting Fragrance - Feminine - 1.7 fl oz (50ml)**Dossier**$26.06**3,764 rev3y ago](https://www.amazon.com/dp/B0BZDZJDTG) [**Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey Bergamot Oud and Amber Notes | Womens Day Special**Bella Vita Luxury**$19.91**15,989 rev3y ago](https://www.amazon.com/dp/B09X5BQ969) [**Victorias Secret Amber Romance Mist & Lotion Set**Victoria's Secret**$28.72**731 rev4y ago](https://www.amazon.com/dp/B0B3ZQGM6M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Natural Baltic Amber Stone Therapeutic Grade Crystal Slice Multifunctional Healing Stone for Healing Psychological Energy Fish Tank Decoration Yoga Meditation Crafts Healing Pillow Filling**ELEGAMBER**$9.75**4.3★**▲ 224%**](https://www.amazon.com/dp/B0DWFYYZQT) [**Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey Bergamot Oud and Amber Notes | Womens Day Special**Bella Vita Luxury**$19.91**3.9★**▲ 32%**](https://www.amazon.com/dp/B09X5BQ969) [**Amazing Gemstone Amber Raw Crystals and Healing Stones Natural Rocks for Tumbling and DIY Raw Stones and Crystals (1 Piece)**Amazing Gemstone**$8.64**3.7★**▲ 23%**](https://www.amazon.com/dp/B0D2DQQ45C) [**Nemat Enterprises Perfume Oil Amber 0.3 Fl Oz**Nemat International**$20.64**4.2★**▲ 15%**](https://www.amazon.com/dp/B01L2A1TGA) [**Al Haramain Amber Oud Gold Edition - Arabian Perfume for Women and Men Unisex - Long Lasting Amber - 2 oz**Al Haramain**$35.72**4.6★**— 1%**](https://www.amazon.com/dp/B07CGX34B2)
**~~View all trending →~~**
## **What buyers say about nemat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**74%
*“Beautifully scented”*
**Value For Money**4%
*“Definitely worth the price”*
**Durability**4%
*“Very durable”*
**Quality-Overall**3%
*“Good Quality”*
**Size-Overall**2%
*“it fits so comfortably in my purse”*
**Gifting Purpose**1%
*“makes it perfect for gifting”*
**Soft Feel**1%
*“Leaves skin soft”*
**Advertised Vs Actual Product**1%
*“Exactly as described”*
**Ease Of Use**0%
*“Easy to use”*
**Color**0%
*“Pretty color”*
### **What buyers complain about **
**Smell**68%
*“Chemical Smell”*
**Durability**5%
*“longevity poor”*
**Alcohol Content**3%
*“Strong alcohol smell”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
**Value For Money**2%
*“WASTE OF MONEY”*
**Quality-Overall**1%
*“THIS product is low quality”*
**Strength**1%
*“Weak”*
**Leak-Proof**1%
*“The bottle also leaks”*
**Size-Overall**1%
*“I was worried the bottle would be small”*
**Allergies**1%
*“Highly allergic to this”*
### **Top return reasons **
**Smell**78%
**Advertised Vs Actual Product**7%
**Leak-Proof**4%
**Defective Material/Parts**2%
**Size-Overall**2%
**Value For Money**1%
**Color**1%
**Product Condition**1%
**Functionality-Overall**1%
**Oily/Greasy**1%
## **Common questions**
- **Is nemat profitable to sell on Amazon United States?**
- The niche generates $401K/yr across 12 tracked products. 90-day search growth is -6.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the nemat niche?**
- 7 brands and 562 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in nemat?**
- Top complaints mined from reviews: Smell, Durability, Alcohol Content. The return rate is 0.3%.
- **When does demand for nemat peak?**
- Demand peaks in Jul–Aug–Sep–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the nemat niche?**
- Listings span $8.64–$58.95; the average listing price is $23.28 (sweet spot $15–$100). The average incumbent carries 5,183 reviews — the moat a new listing must climb.
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