---
title: "Neem Soap — $58K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/neem-soap"
last_updated: "2026-08-11T06:59:31.584Z"
locale: en
meta:
description: "Niche score 45/100 · $58K/yr market · 76K searches/yr · $12.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $58K/yr market · 76K searches/yr · $12.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Neem Soap — $58K/yr Amazon US Niche (2026) - Flapen"
---
# **neem soap**
**Skip it**
A small market ($58K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 22Conversion 67Competition 51Returns 97Price range 43Avg price 56Brand share 45Review moat 24Quality gap 53
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.66**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$2.22–$24.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****6,027.65**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$58K**
$58K/yr · 76K searches
According to Flapen's Amazon United States niche tracking, neem soap is a $58K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **neem soap market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$63K–$76K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#1,682**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**164**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 97%
**Open market**
**18%**
- Himalaya57% - iHeart Nature7% - Plantlife5% - INDIAN SECRETS5% - Pure Mitti4% - Bella Amore Skin4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.
4K3KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/neem-soap/trend)
## **Top neem soap search terms**
- **neem soap**37K/yr-3.1%5.3% conv. - **himalaya soap**8K/yr+7.1%4.2% conv. - **himalayan soap**7K/yr-15.8%3.6% conv. - **neem soap bar**7K/yr-16.8%6.1% conv. - **neem body wash**5K/yr+11.7%2.2% conv. - **neem oil soap**3K/yr+21.0%4.9% conv. - **himalaya soap bars**3K/yr-20.4%5.7% conv. - **himalayan soap bar**4K/yr-30.2%3.7% conv. - **neem soap organic for skin**3K/yr-37.0%5.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/neem-soap/search-terms)
## **Top neem soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$17K40%$23K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Himalaya Purifying Neem & Turmeric Cleansing Bar Soap Neem Soap Bars for Face and Body Turmeric Soap Bar Face Soap Bar Face Wash Bar Bath Soaps Body Soap Bars Natural Soap Soft and Clean Skin 6 Pack**Himalaya**$13.03**4.4★13,135 rev](https://www.amazon.com/dp/B01D54QJHU) [2**Himalaya Purifying Neem & Turmeric Cleansing Bar Soap Neem Soap Bars for Face and Body Turmeric Soap Bar Face Soap Bar Face Wash Bar Bath Soaps Body Soap Bars Natural Soap Soft and Clean Skin 12Pack**Himalaya**$20.10**4.4★13,135 rev](https://www.amazon.com/dp/B07HHFYQPH) [3**Himalaya Purifying Neem & Turmeric Cleansing Bar Soap Neem Soap Bars for Face and Body Turmeric Soap Bar Face Soap Bar Face Wash Bar Bath Soaps Body Soap Bars Natural Soap Soft and Clean Skin 3 Pack**Himalaya**$8.05**4.4★13,135 rev](https://www.amazon.com/dp/B0GQ18P5WV) [4**Himalaya Purifying Neem & Turmeric Cleansing Bar Soap Neem Soap Bars for Face and Body Turmeric Soap Bar Face Soap Bar Face Wash Bar Bath Soaps Body Soap Bars Natural Soap Soft and Clean Skin 1Pack**Himalaya**$2.22**4.4★13,135 rev](https://www.amazon.com/dp/B0136MCSJE) [5**Himalaya Cleansing Bar Soap Soap Bars for Face and Body Face Soap Bar Face Wash Bar Body Soap Bars Bath Soaps Soft Skin Moisturize Skin Revitalize and Rejuvenate 4.41 oz 12 Pack**Himalaya**$19.70**4.4★13,135 rev](https://www.amazon.com/dp/B07HHHCLTQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Himalaya Purifying Neem & Turmeric Cleansing Bar Soap Neem Soap Bars for Face and Body Turmeric Soap Bar Face Soap Bar Face Wash Bar Bath Soaps Body Soap Bars Natural Soap Soft and Clean Skin 3 Pack**Himalaya**$8.05**13,135 rev4mo ago](https://www.amazon.com/dp/B0GQ18P5WV) [**Piya Neem Exfoliating Bar Soap Purifying Face & Body Cleanser with Neem Clove Charcoal and Shea Butter (Pack of 1)**Piya**$10.41**27 rev7mo ago](https://www.amazon.com/dp/B0G4V294FP) [**INDIAN SECRETS Salicylic Acid Neem Scrub Soap for Face & Body | Exfoliating Bar Soap Tea Tree & Niacinamide | Suitable for Pore Cleansing Oily & Acne-Prone Skin All Skin Type | 110g (3.88 Oz)**INDIAN SECRETS**$9.93**85 rev11mo ago](https://www.amazon.com/dp/B0FCXSHC2M) [**Pure Mitti Neem Face Body Bar Soap 4.5 oz | Ayurvedic Exfoliating Cleansing Bar with Coconut Oil Castor Oil | Gentle Bath Soaps for Face Wash Body Wash | Soft Soap for Daily Use All Skin Types**Pure Mitti**$10.02**38 rev1y ago](https://www.amazon.com/dp/B0FQPBQKY4) [**Madina Neem Advance Soap Bar Deep Cleansing Purifying Moisturizing Vegetable-Based Halal & RSPO Certified Gentle Cleanser for Face & Body 6 Pack (3.5 oz Each)**Madina**$24.55**10 rev1y ago](https://www.amazon.com/dp/B0DZCPLBBP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Piya Neem Exfoliating Bar Soap Purifying Face & Body Cleanser with Neem Clove Charcoal and Shea Butter (Pack of 1)**Piya**$10.41**4.8★**▲ 318%**](https://www.amazon.com/dp/B0G4V294FP) [**Himalaya Purifying Neem & Turmeric Cleansing Bar Soap Neem Soap Bars for Face and Body Turmeric Soap Bar Face Soap Bar Face Wash Bar Bath Soaps Body Soap Bars Natural Soap Soft and Clean Skin 3 Pack**Himalaya**$8.05**4.4★**▲ 200%**](https://www.amazon.com/dp/B0GQ18P5WV) [**Botanic Hearth Calendula & Salicylic Acid Body Wash Exfoliating Shower Gel with Neem Leaf Extract & Vitamin E Clarifying Cleanser Sulfate & Paraben Free 16 fl oz**Botanic Hearth**$14.30**4.4★**▲ 145%**](https://www.amazon.com/dp/B0D9P16PDK) [**INDIAN SECRETS Salicylic Acid Neem Scrub Soap for Face & Body | Exfoliating Bar Soap Tea Tree & Niacinamide | Suitable for Pore Cleansing Oily & Acne-Prone Skin All Skin Type | 110g (3.88 Oz)**INDIAN SECRETS**$9.93**4.7★**▲ 133%**](https://www.amazon.com/dp/B0FCXSHC2M) [**Plantlife Neem Herbal Bar Soap - Hand Crafted Using Plant-Based Ingredients - Made in California 4.5oz Bar**Plantlife**$7.00**4.4★**▲ 71%**](https://www.amazon.com/dp/B01M1HM2M4)
**~~View all trending →~~**
## **What buyers say about neem soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**21%
*“Really unique aroma”*
**Cleansing**13%
*“feel is clean”*
**Lather**8%
*“has a nice soft lather”*
**Soft Feel**8%
*“My skin does feel softer”*
**Suitability Combination Skin**7%
*“a nice feel on the skin”*
**Quality-Overall**6%
*“it feels well made”*
**Moist/Dry**4%
*“My skin felt moisturized”*
**Suitability Dry Skin**3%
*“not dry or tight”*
**Ease Of Cleaning**3%
*“It rinses off clean”*
**Value For Money**3%
*“Worth it”*
### **What buyers complain about **
**Smell**13%
*“Smells like bad perfume”*
**Value For Money**11%
*“It is just a little expensive”*
**Ingredients-Overall**4%
*“While I don't see eucalyptus as an ingredient”*
**Texture/Consistency-Overall**3%
*“The texture of the soap is a bit rough”*
**Allergies**3%
*“Gave a severe Allergic Reaction”*
**Hard Feel**3%
*“However, it wasn't that much softer than it was already”*
**Suitability Dry Skin**2%
*“While it does tend to leave the skin feeling a bit drier than I would typically prefer”*
**Functionality-Overall**2%
*“Dont work”*
**Advertised Vs Actual Product**2%
*“false marketing”*
**Moist/Dry**2%
*“I did feel a bit dried out after using it though”*
### **Top return reasons **
**Smell**31%
**Ingredients-Overall**15%
**Advertised Vs Actual Product**15%
**Value For Money**5%
**Size-Overall**4%
**Functionality-Overall**3%
**Leak-Proof**3%
**Suitability Dry Skin**3%
**Moist/Dry**3%
**Color**2%
## **Common questions**
- **Is neem soap profitable to sell on Amazon United States?**
- The niche generates $58K/yr across 23 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the neem soap niche?**
- 16 brands and 164 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in neem soap?**
- Top complaints mined from reviews: Smell, Value For Money, Ingredients-Overall. The return rate is 0.6%.
- **When does demand for neem soap peak?**
- Demand peaks in Sep–Oct; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the neem soap niche?**
- Listings span $2.22–$24.55; the average listing price is $12.66 (sweet spot $15–$100). The average incumbent carries 6,028 reviews — the moat a new listing must climb.
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