---
title: "Trend — neck mask - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/neck-mask/trend"
last_updated: "2026-08-11T09:49:11.082Z"
locale: en
meta:
  description: "Niche score 58/100 · $556K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $556K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — neck mask - Flapen"
---

# **neck mask**

**Worth a look**

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 62Growth 37Conversion 35Competition 80Returns 96Price range 52Avg price 78Brand share 22Review moat 25Quality gap 80

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$16.21**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$556K**

$556K/yr · 1.2M searches

**Price range**

**Good****$5.10–$25.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+10.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****4,264.71**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

## Trend