---
title: "Neck Mask — $556K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/neck-mask"
last_updated: "2026-08-11T06:09:17.652Z"
locale: en
meta:
description: "Niche score 58/100 · $556K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $556K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Neck Mask — $556K/yr Amazon US Niche (2026) - Flapen"
---
# **neck mask**
**Worth a look**
Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 62Growth 37Conversion 35Competition 80Returns 96Price range 52Avg price 78Brand share 22Review moat 25Quality gap 80
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$16.21**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$556K**
$556K/yr · 1.2M searches
**Price range**
**Good****$5.10–$25.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+10.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,264.71**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, neck mask is a $556K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Feb–Mar–Jul. Verdict: Worth a look — 58/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **neck mask market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$648K–$811K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#129**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**14 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 73%
**Open market**
**7%**
- MAREE75% - Geyoga7% - HONLINK3% - BLANC DUBU3% - Stylia3% - ANUA2% - Open — no brand owns it (8 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.
40K30KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Jul · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/neck-mask/trend)
## **Top neck mask search terms**
- **maree**629K/yr+24.7%2.5% conv. - **mare**188K/yr+12.6%0.2% conv. - **neck mask**144K/yr-10.8%3.2% conv. - **neck mask for tightening and firming**40K/yr-12.8%3.7% conv. - **collagen neck mask**24K/yr-1.4%3.3% conv. - **maree neck lifting mask**54K/yr-66.1%5.2% conv. - **neck firming mask**19K/yr-9.6%2.7% conv. - **marre**18K/yr-4.2%2.1% conv. - **neck mask korean**14K/yr-0.9%3.1% conv. - **maree products**14K/yr-13.4%3.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/neck-mask/search-terms)
## **Top neck mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$17K6%$33K9%$50K12%$67K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MAREE V Line Lifting Mask with 24K Gold Deep Collagen Face Mask for Women Jawline Shaper Mask with Retinol & Hyaluronic Acid Neck Tightening & Firming - Double Chin Strap for Face Lift**MAREE**$23.09**4.2★4,223 rev](https://www.amazon.com/dp/B0CNDCKXDX) [2**Geyoga 6 Pcs 6/9 Pcs Summer UV Protection Cooling Neck Gaiter Scarf Face Clothing Neck Gaiter Mask Sunscreen Breathable Bandana (Classic Color)**Geyoga**$9.57**4.4★10,850 rev](https://www.amazon.com/dp/B08599Q5TS) [3**MAREE Glycolic Acid Pads - Toner Pads for Face Cleansing - Exfoliating Pad with Tea Tree Oil Salicylic Acid & Vitamins E B3 B5 - Facial Polishes & Peels Skin Pore Resurfacing & Radiance - 50 Count**MAREE**$22.64**4.4★9,308 rev](https://www.amazon.com/dp/B0C74SQRYP) [4**MAREE Under Eye Balm Stick Hydrating Retinol Caffeine Under Eye Brightener Stick for Older Women Collagen Undereye Cream for Dark Circles & Wrinkles 0.28 Ounce Blue**MAREE**$11.37**4.0★7,368 rev](https://www.amazon.com/dp/B0F24LGVRJ) [5**MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment Keratin Hair Care for Hydrating Growth Repair Moisturizing Dry Curly Color Refreshing 10 Fl Oz Purple**MAREE**$21.93**4.4★10,828 rev](https://www.amazon.com/dp/B0DQXSGCLW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BLANC DUBU Nuborn Cell Hydrogel Collagen Mask (Nuborn Cell Hydrogel Neck Mask)**BLANC DUBU**$23.28**104 rev5mo ago](https://www.amazon.com/dp/B0GN8Q798S) [**MAREE Face Moisturizer Firming & Lifting Face Cream for Women with Collagen Retinol & Hyaluronic Acid Day & Night Anti-Aging Facial Wrinkle DD Cream Moisturizer for Dry Skin Crema Para la Cara**MAREE**$11.56**777 rev5mo ago](https://www.amazon.com/dp/B0FVY2XJQ7) [**MAREE Face Moisturizer Retinol Face Cream for Women Moisturizing with Collagen & Hyaluronic Acid Day & Night Anti-Aging Facial Wrinkle DD Cream Moisturizer for Dry Skin Crema Para la Cara**MAREE**$10.32**777 rev5mo ago](https://www.amazon.com/dp/B0FSDCWGV5) [**MAREE Chin Strap V Line Lifting Mask - 24K Gold Face & Neck Lift Tape Mask - Double Chin Strap for Sleeping - Neck Wrinkle Patches Reducer & Jawline Shaper for Firming Tightening & Lifting - 10 PCS**MAREE**$25.41**4,223 rev7mo ago](https://www.amazon.com/dp/B0G44VGWDT) [**MAREE V Line Lifting Mask with Hyaluronic Acid Deep Collagen Face Mask for Women Jawline Shaper Facial Masks with Retinol Tightening & Firming Neck Lift Tape Double Chin Strap for Face Lift**MAREE**$25.02**4,223 rev8mo ago](https://www.amazon.com/dp/B0FNRVJB7V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BLANC DUBU Nuborn Cell Hydrogel Collagen Mask (Nuborn Cell Hydrogel Neck Mask)**BLANC DUBU**$23.28**4.4★**▲ 272%**](https://www.amazon.com/dp/B0GN8Q798S) [**MAREE Chin Strap V Line Lifting Mask - 24K Gold Face & Neck Lift Tape Mask - Double Chin Strap for Sleeping - Neck Wrinkle Patches Reducer & Jawline Shaper for Firming Tightening & Lifting - 10 PCS**MAREE**$25.41**4.2★**▲ 214%**](https://www.amazon.com/dp/B0G44VGWDT) [**Anua PDRN Collagen Melting Patch for Neck Lifting and Firming Thin Film for Neck Fine Lines & Forehead Plumping Effect with Salmon DNA Korean Skincare 0.02g x 4EA Patch Only**ANUA**$14.54**3.6★**▲ 212%**](https://www.amazon.com/dp/B0FWCG5SF3) [**MAREE Exfoliating Toner with Salicylic Acid AHA BHA Face Exfoliant & Pore Cleaner BHA Liquid Exfoliant for Sebum & Dead Skin Care Remover Face Exfoliator Acido Salicilico Exfoliante Facial**MAREE**$10.02**4.3★**▲ 176%**](https://www.amazon.com/dp/B0F9FW1LRW) [**MAREE Face Moisturizer Retinol Face Cream for Women Moisturizing with Collagen & Hyaluronic Acid Day & Night Anti-Aging Facial Wrinkle DD Cream Moisturizer for Dry Skin Crema Para la Cara**MAREE**$10.32**4.5★**▲ 171%**](https://www.amazon.com/dp/B0FSDCWGV5)
**~~View all trending →~~**
## **What buyers say about neck mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**16%
*“Leaves hair soft”*
**Quality-Overall**11%
*“Great quality the prices is affordable —I recommend this product”*
**Moist/Dry**10%
*“Very Moisturizing”*
**Smell**8%
*“Amazing smell”*
**Value For Money**5%
*“Amazing value”*
**Suitability Combination Skin**5%
*“Great for sensitive skin”*
**Ease Of Use**4%
*“Ease of use”*
**Suitability Dry Skin**3%
*“Great for dry skin”*
**Efficiency**3%
*“Products works well”*
**Brightness/Shine/Glow**2%
*“Glowing skin”*
### **What buyers complain about **
**Functionality-Overall**13%
*“Did not work as described”*
**Moist/Dry**7%
*“Does not moisturize”*
**Value For Money**6%
*“Just expensive”*
**Smell**5%
*“Not fragrance free”*
**Ease Of Use**4%
*“hard to control”*
**Allergies**4%
*“ALLERGIC REACTION”*
**Adhesion/Stickiness**3%
*“it is STICKY”*
**Symptom Reduction**3%
*“No improvement”*
**Advertised Vs Actual Product**3%
*“False advertisement”*
**Skin Health**3%
*“Irritated skin”*
### **Top return reasons **
**Functionality-Overall**20%
**Advertised Vs Actual Product**12%
**Moist/Dry**6%
**Adhesion/Stickiness**6%
**Size-Overall**6%
**Value For Money**5%
**Smell**5%
**Leak-Proof**3%
**Defective Material/Parts**3%
**Neck Fit**3%
## **Common questions**
- **Is neck mask profitable to sell on Amazon United States?**
- The niche generates $556K/yr across 48 tracked products. 23 of 24 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the neck mask niche?**
- 14 brands and 47 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in neck mask?**
- Top complaints mined from reviews: Functionality-Overall, Moist/Dry, Value For Money. The return rate is 0.8%.
- **When does demand for neck mask peak?**
- Demand peaks in Feb–Mar–Jul; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the neck mask niche?**
- Listings span $5.10–$25.87; the average listing price is $16.21 (sweet spot $15–$100). The average incumbent carries 4,265 reviews — the moat a new listing must climb.
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