---
title: "Navy Blue Rhinestones — $32K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/navy-blue-rhinestones"
last_updated: "2026-08-11T08:01:33.296Z"
locale: en
meta:
description: "Niche score 46/100 · $32K/yr market · 84K searches/yr · $7.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $32K/yr market · 84K searches/yr · $7.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Navy Blue Rhinestones — $32K/yr Amazon US Niche (2026) - Flapen"
---
# **navy blue rhinestones**
**Skip it**
Prices mostly outside the sweet spot ($4.75–$14.72) — this niche doesn't clear our bar today.
Market size 8Growth 78Conversion 57Competition 78Returns 69Price range 0Avg price 22Brand share 33Review moat 48Quality gap 20
**Growth**
**Great****+66.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,687.83**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****$7.79**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$32K**
$32K/yr · 84K searches
**Price range**
**Bad****$4.75–$14.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, navy blue rhinestones is a $32K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 46/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy blue rhinestones market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$39K–$47K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#77**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **11.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **217 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**11 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 84%
**Open market**
**8%**
- Worthofbest29% - qiipii28% - BEADSLAND13% - Kzkcy8% - Gutiy8% - Laviyo7% - Open — no brand owns it (5 brands, 8%)
## **Demand**
Weekly Amazon search volume, last 8 weeks — +66.7% search growth over the last 90 days.
3K2KMay '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/navy-blue-rhinestones/trend)
## **Top navy blue rhinestones search terms**
- **navy blue rhinestones**31K/yr+50.7%3.3% conv. - **dark blue rhinestones**16K/yr+47.1%4.3% conv. - **navy rhinestones**14K/yr+24.7%3.9% conv. - **navy blue rhinestones for bedazzling**8K/yr+112.1%3.7% conv. - **navy blue bedazzle gems**4K/yr+203.3%6.1% conv. - **navy rhinestones for bedazzling**4K/yr+166.0%4.2% conv. - **navy bedazzle gems**3K/yr+221.0%5.9% conv. - **dark blue rhinestones for bedazzling**3K/yr+53.5%5.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/navy-blue-rhinestones/search-terms)
## **Top navy blue rhinestones products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$9556%$2K9%$3K12%$4K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**33000Pcs Royal Blue Rhinestones for Bedazzling Assorted Sizes 2 3 4 5 6mm Flatback Gems Bedazzler Kit with B7000 Glue Flat Back Resin Crystal Diamond Gemstone Rhine Stone for Craftings Clothes**Worthofbest**$9.89**4.8★2,205 rev](https://www.amazon.com/dp/B0DTBQ69BK) [2**qiipii Ink Blue Resin Rhinestones w B7000 Glue for Bedazzling Crafting 2mm-6mm Montana Flatback Jelly Stones Navy Blue Diamonds Gems Bedazzler Kit for Nails Face Eyes Makeup Tumblers Bottles Crafts**qiipii**$9.90**4.7★833 rev](https://www.amazon.com/dp/B0DPN9FNSH) [3**Hotfix Rhinestones Flatback Glass Rhinestone 6000PCS SS6 1.9-2.0MM Round Gems for Nails Art Glitter Crystals Stone DIY Bags Clothes Shoes (Ink-Blue)**Kzkcy**$7.78**4.6★266 rev](https://www.amazon.com/dp/B0D9GJ1H49) [4**qiipii Ink Blue Resin Rhinestones for Crafting 2mm-6mm Flatback Navy Blue Jelly Rhinestones Non-Hotfix Stones Diamonds Gems Charms for Nails Face Eyes Makeup Tumblers Bottles DIY Crafts Shoes**qiipii**$6.67**4.7★1,242 rev](https://www.amazon.com/dp/B0D8LCNJ29) [5**33000Pcs Navy Blue Rhinestones for Bedazzling Mixed Sizes 2 3 4 5 6mm Flatback Gems Bedazzler Kit with B7000 Glue Flat Back Resin Diamond Crystal Jewel Gemstone Rhine Stone for Crafting Clothes**Worthofbest**$9.82**4.8★2,205 rev](https://www.amazon.com/dp/B0F4YK8D97)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**21000Pcs Black Blue AB Rhinestones for Bedazzling Kit Mix Sizes Jelly Bedazzling Resin Gems Gems Bedazzling for Crafting Black Blue AB Flatback Resin Rhinestones for Craft DIY Face Makeup**Gutiy**$9.41**289 rev11mo ago](https://www.amazon.com/dp/B0FKG58GF7) [**21000Pcs Navy Blue Rhinestones for Bedazzling Kit Mix Sizes Jelly Bedazzling Resin Gems Blue Gems Bedazzling for Crafting Flatback Resin Rhinestones for Craft DIY Face Makeup**Gutiy**$10.21**289 rev11mo ago](https://www.amazon.com/dp/B0FKGDG62K) [**36000Pcs Royal Blue Rhinestones for Bedazzling Mixed Sizes 2-6mm Flatback Gems Bedazzler Kit with B7000 Glue Flat Back Resin Diamond Crystal Jewel Stone Gemstone for Crafting Clothes**Worthofbest**$14.72**1,212 rev11mo ago](https://www.amazon.com/dp/B0FJV3SP2H) [**qiipii 3mm 4mm 5mm Mix Ink Blue Resin Rhinestones for Crafting Navy Blue Flatback Jelly Stones Bulk SS10 SS16 SS20 Diamonds Gems for Nails Face Eyes Makeup Tumblers Bottles DIY Crafts Clothes Shoes**qiipii**$5.08**110 rev1y ago](https://www.amazon.com/dp/B0FDFMMF57) [**32000Pcs Royal Blue Rhinestones for Bedazzling Different Sizes 2-6mm Flatback Gems Bedazzled Kit with B 7000 Glue Flat Back Resin Rhine Stone Diamond Crystal Gemstone Jewels for Crafting Clothes**Worthofbest**$9.92**1,745 rev1y ago](https://www.amazon.com/dp/B0F9XMC5GG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**36000Pcs Royal Blue Rhinestones for Bedazzling Mixed Sizes 2-6mm Flatback Gems Bedazzler Kit with B7000 Glue Flat Back Resin Diamond Crystal Jewel Stone Gemstone for Crafting Clothes**Worthofbest**$14.72**4.7★**▲ 85%**](https://www.amazon.com/dp/B0FJV3SP2H) [**21000Pcs Navy Blue Rhinestones for Bedazzling Kit Mix Sizes Jelly Bedazzling Resin Gems Blue Gems Bedazzling for Crafting Flatback Resin Rhinestones for Craft DIY Face Makeup**Gutiy**$10.21**4.7★**▲ 78%**](https://www.amazon.com/dp/B0FKGDG62K) [**21000Pcs Black Blue AB Rhinestones for Bedazzling Kit Mix Sizes Jelly Bedazzling Resin Gems Gems Bedazzling for Crafting Black Blue AB Flatback Resin Rhinestones for Craft DIY Face Makeup**Gutiy**$9.41**4.7★**▲ 51%**](https://www.amazon.com/dp/B0FKG58GF7) [**Hotfix Rhinestones 3960pcs Dark Blue Rhinestone for Clothes Hot Fix Crystals Rhinestones with Tweezers and Wax Pencil Kit Mixed 5 Sizes SS6-SS30 Sapphire**BEADSLAND**$6.96**4.7★**▲ 36%**](https://www.amazon.com/dp/B0F431PP47) [**33000Pcs Navy Blue Rhinestones for Bedazzling Mixed Sizes 2 3 4 5 6mm Flatback Gems Bedazzler Kit with B7000 Glue Flat Back Resin Diamond Crystal Jewel Gemstone Rhine Stone for Crafting Clothes**Worthofbest**$9.82**4.8★**▲ 35%**](https://www.amazon.com/dp/B0F4YK8D97)
**~~View all trending →~~**
## **What buyers say about navy blue rhinestones**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“High quality gems”*
**Color**18%
*“Stunning vibrant blue”*
**Brightness/Shine/Glow**16%
*“They shine beautifully”*
**Size-Overall**11%
*“Perfect size”*
**Ease Of Use**8%
*“Easy to use”*
**Advertised Vs Actual Product**6%
*“Just as described”*
**Adhesion/Stickiness**6%
*“They adhere well”*
**Durability**3%
*“They also hold up surprisingly well”*
**Design-Overall**3%
*“I loved having multiple sizes included because it made the design process much easier and more creative”*
**Value For Money**3%
*“I love that this set includes so many for such a great price”*
### **What buyers complain about **
**Color**25%
*“Its very noticeable to me when they are different shades”*
**Quality-Overall**25%
*“Quality is poor”*
**Adhesion/Stickiness**17%
*“Doesn't adhere”*
**Thickness**8%
*“They are thin”*
**Durability**8%
*“Damaged and unusable stones”*
**Brightness/Shine/Glow**6%
*“Doesnt have as much sparkle as a Swarovski crystal”*
### **Top return reasons **
**Size-Overall**52%
**Color**34%
**Adhesion/Stickiness**4%
**Advertised Vs Actual Product**3%
**Brightness/Shine/Glow**1%
**Value For Money**1%
**Quality-Overall**1%
**Defective Material/Parts**1%
**Certifications**1%
**Product Condition**0%
## **Common questions**
- **Is navy blue rhinestones profitable to sell on Amazon United States?**
- The niche generates $32K/yr across 40 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +66.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the navy blue rhinestones niche?**
- 11 brands and 14 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in navy blue rhinestones?**
- Top complaints mined from reviews: Color, Quality-Overall, Adhesion/Stickiness. The return rate is 2.2%.
- **What does it cost to enter the navy blue rhinestones niche?**
- Listings span $4.75–$14.72; the average listing price is $7.79 (sweet spot $15–$100). The average incumbent carries 1,688 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)