---
title: "Trend — navy blue eyeliner - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/navy-blue-eyeliner/trend"
last_updated: "2026-08-11T07:02:18.758Z"
locale: en
meta:
  description: "Niche score 47/100 · $60K/yr market · 73K searches/yr · $8.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $60K/yr market · 73K searches/yr · $8.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — navy blue eyeliner - Flapen"
---

# **navy blue eyeliner**

**Skip it**

Prices mostly outside the sweet spot ($1.99–$16.32) — this niche doesn't clear our bar today.

Market size 15Growth 42Conversion 88Competition 35Returns 93Price range 9Avg price 22Brand share 59Review moat 13Quality gap 65

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+13.8%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Bad****$8.09**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****$60K**

$60K/yr · 73K searches

**Review moat**

**Bad****25,634**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****$1.99–$16.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend