---
title: "Naturium Lip Balm — $131K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/naturium-lip-balm"
last_updated: "2026-08-11T05:14:03.692Z"
locale: en
meta:
description: "Niche score 43/100 · $131K/yr market · 204K searches/yr · $11.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $131K/yr market · 204K searches/yr · $11.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Naturium Lip Balm — $131K/yr Amazon US Niche (2026) - Flapen"
---
# **naturium lip balm**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 34Conversion 66Competition 27Returns 96Price range 41Avg price 42Brand share 0Review moat 56Quality gap 67
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,267.53**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$11.01**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$9.53–$18.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+7.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$131K**
$131K/yr · 204K searches
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, naturium lip balm is a $131K/yr Amazon United States market (204K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **naturium lip balm market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$110K–$138K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#243**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **117 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- Naturium100% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 49 weeks — +7.0% search growth over the last 90 days.
7K5KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/naturium-lip-balm/trend)
## **Top naturium lip balm search terms**
- **naturium lip balm**114K/yr-11.3%4.9% conv. - **naturium lip gloss**27K/yr+70.3%4.9% conv. - **naturium lip**27K/yr+9.9%4.0% conv. - **naturium phyto glow lip balm**20K/yr+10.4%4.9% conv. - **phyto glow lip balm**7K/yr+8.1%5.2% conv. - **naturium phyto-glow lip balm**3K/yr+68.2%4.7% conv. - **natrium lip**3K/yr+0.8%7.2% conv. - **nutrium lip balm**1K/yr-21.6%1.4% conv. - **naturium lip balm phyto glow**1K/yr-1.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/naturium-lip-balm/search-terms)
## **Top naturium lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$26K30%$39K40%$53K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Naturium Phyto-Glow Lip Balm Hydrating Lip Care with a Glossy Finish 0.34 oz Clear**Naturium**$9.84**4.2★2,238 rev](https://www.amazon.com/dp/B09J6K26R9) [2**Naturium The Viral Lip Trio - Phyto-Glow Lip Balm With Shea Butter & Squalane Sheer Tinted Colour Clear Petal Jam 3 x 10 ml**Naturium**$18.86**4.4★118 rev](https://www.amazon.com/dp/B0FG3JNS3G) [3**Naturium Phyto-Glow Lip Balm Hydrating Lip Care with a Glossy Finish 0.34 oz Jam**Naturium**$9.84**4.2★2,238 rev](https://www.amazon.com/dp/B0BXM2JQLZ) [4**Naturium Phyto-Glow Lip Balm Hydrating Lip Care with a Glossy Finish 0.34 oz Petal**Naturium**$9.81**4.2★2,238 rev](https://www.amazon.com/dp/B0BXM2Z4LT) [5**Naturium Phyto-Glow Lip Balm Hydrating Lip Care with a Glossy Finish 0.34 oz Camellia**Naturium**$9.66**4.2★2,238 rev](https://www.amazon.com/dp/B0BXM286K9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Naturium Phyto-Glow Lip Balm Shimmer | With Plant Squalane Hydrates Shea & Cupuau Butter | 0.34 FL OZ / 10 mL Galaxy**Naturium**$10.08**75 rev4mo ago](https://www.amazon.com/dp/B0FP6PB4LK) [**Naturium Phyto-Glow Lip Balm SPF 45 | Hydrating Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Clear**Naturium**$10.99**197 rev4mo ago](https://www.amazon.com/dp/B0GQWHSJ4P) [**Naturium Phyto-Glow Lip Balm SPF 45 | Tinted Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Oasis**Naturium**$12.32**197 rev5mo ago](https://www.amazon.com/dp/B0GPDRQDDV) [**Naturium Phyto-Glow Lip Balm SPF 45 | Tinted Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Paradise**Naturium**$12.36**197 rev5mo ago](https://www.amazon.com/dp/B0GN94BD58) [**Naturium Phyto-Glow Lip Balm SPF 45 | Tinted Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Getaway**Naturium**$12.31**197 rev7mo ago](https://www.amazon.com/dp/B0GB1HTFFN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Naturium Phyto-Glow Lip Balm SPF 45 | Tinted Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Oasis**Naturium**$12.32**4.5★**▲ 260%**](https://www.amazon.com/dp/B0GPDRQDDV) [**Naturium Phyto-Glow Lip Balm SPF 45 | Tinted Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Paradise**Naturium**$12.36**4.5★**▲ 256%**](https://www.amazon.com/dp/B0GN94BD58) [**Naturium Phyto-Glow Lip Balm SPF 45 | Hydrating Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Clear**Naturium**$10.99**4.5★**▲ 229%**](https://www.amazon.com/dp/B0GQWHSJ4P) [**Naturium Phyto-Glow Lip Balm SPF 45 | Tinted Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Getaway**Naturium**$12.31**4.5★**▲ 210%**](https://www.amazon.com/dp/B0GB1HTFFN) [**Naturium Phyto-Glow Lip Balm Shimmer | With Plant Squalane Hydrates Shea & Cupuau Butter | 0.34 FL OZ / 10 mL Eclipse**Naturium**$9.53**4.6★**▲ 169%**](https://www.amazon.com/dp/B0FQ232M69)
**~~View all trending →~~**
## **What buyers say about naturium lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**21%
*“Long Lasting & Moisturizing”*
**Color**11%
*“The color has a really pretty”*
**Quality-Overall**8%
*“very good product and affordable”*
**Smell**7%
*“I really like the subtle scent of this”*
**Soft Feel**7%
*“keeps them soft”*
**Ease Of Application**4%
*“The shape of the applicator is great”*
**Brightness/Shine/Glow**3%
*“provides a bit of shine as well”*
**Suitability Winter Weather**3%
*“Love this for overnight or to wear during the daytime”*
**Value For Money**3%
*“Worthy purchase”*
**Adhesion/Stickiness**3%
*“doesnt feel too sticky”*
### **What buyers complain about **
**Adhesion/Stickiness**19%
*“INSANELY sticky”*
**Ease Of Use**9%
*“only with difficulty”*
**Thickness**9%
*“thick and kinda hard to squeeze out”*
**Ease Of Application**5%
*“Terrible applicator”*
**Moist/Dry**4%
*“Was not hydrating”*
**Smell**3%
*“the very subtle scent”*
**Value For Money**3%
*“As far as lip balms go this is more expensive than what I typically purchase”*
**Color**2%
*“The pigmentation isnt super strong, its subtle,”*
**Allergies**2%
*“I get eczema on my mouth”*
**Texture/Consistency-Overall**2%
*“Despite the heavier texture”*
### **Top return reasons **
**Color**17%
**Adhesion/Stickiness**13%
**Advertised Vs Actual Product**8%
**Smell**7%
**Moist/Dry**7%
**Functionality-Overall**7%
**Dispensing Mechanism**6%
**Texture/Consistency-Overall**6%
**Product Condition**4%
**Ease Of Use**4%
## **Common questions**
- **Is naturium lip balm profitable to sell on Amazon United States?**
- The niche generates $131K/yr across 17 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Skip it (43/100).
- **How competitive is the naturium lip balm niche?**
- 1 brands and 11 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in naturium lip balm?**
- Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Thickness. The return rate is 0.9%.
- **What does it cost to enter the naturium lip balm niche?**
- Listings span $9.53–$18.86; the average listing price is $11.01 (sweet spot $15–$100). The average incumbent carries 1,268 reviews — the moat a new listing must climb.
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