---
title: "Nature Lab Tokyo — $109K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nature-lab-tokyo"
last_updated: "2026-08-11T06:09:27.828Z"
locale: en
meta:
description: "Niche score 47/100 · $109K/yr market · 85K searches/yr · $26.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $109K/yr market · 85K searches/yr · $26.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nature Lab Tokyo — $109K/yr Amazon US Niche (2026) - Flapen"
---
# **nature lab tokyo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 19Conversion 58Competition 44Returns 95Price range 90Avg price 95Brand share 0Review moat 67Quality gap 58
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.14**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.39–$51.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****809.33**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$109K**
$109K/yr · 85K searches
**Growth**
**Bad****-12.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nature lab tokyo is a $109K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nature lab tokyo market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$157K–$209K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#907**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 99%
**Open market**
**0%**
- NATURELAB. TOKYO77% - Christophe Robin22% - VOERUY1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.
3K2KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/nature-lab-tokyo/trend)
## **Top nature lab tokyo search terms**
- **nature lab tokyo**16K/yr+0.7%5.0% conv. - **naturelab tokyo**13K/yr+7.7%4.5% conv. - **christophe robin scalp scrub**18K/yr-40.7%8.7% conv. - **nature lab tokyo shampoo**6K/yr-22.4%8.0% conv. - **nexxus scalp scrub**7K/yr-28.8%1.8% conv. - **nature lab**5K/yr+7.7%5.1% conv. - **naturelab**3K/yr+12.5%4.1% conv. - **christophe robin cleansing purifying scrub with sea salt**3K/yr+7.4%12.3% conv. - **nexxus clean and pure scalp scrub**2K/yr+4.4%2.9% conv. - **christopher robin scalp scrub**5K/yr-37.9%13.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/nature-lab-tokyo/search-terms)
## **Top nature lab tokyo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$9K12%$13K16%$17K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NatureLab.TOKYO Perfect Clean Scalp Scrub & Clarifying Shampoo - Exfoliating Sugar Crystals Probiotic Sake Water Hyaluronic Acid - 2-in-1 Deep Scalp Cleanser for Shine & Hydration 8.1 oz Original**NATURELAB. TOKYO**$18.47**4.6★4,046 rev](https://www.amazon.com/dp/B07TSQC9HJ) [2**Christophe Robin Purifying Scalp Scrub with Sea Salt Deep-Cleansing Detox Treatment for Oily Roots & Sensitive Scalps Removes Build-Up & Soothes Irritation 75ml**Christophe Robin**$18.14**4.6★373 rev](https://www.amazon.com/dp/B0CRF9JTJZ) [3**NatureLab.TOKYO Perfect Repair Shampoo & Conditioner Duo - Japanese Shampoo and Conditioner for Damaged Color-Treated Hair - Penetrates Roots and Restores Strands - Japanese Hair Care - 11.5oz each**NATURELAB. TOKYO**$31.05**4.5★153 rev](https://www.amazon.com/dp/B0BQKDGVSV) [4**NatureLab.TOKYO Perfect Volume Shampoo & Conditioner Duo - Weightless Frizz Control for Smoother Healthier Hair and Scalp I 11.5 FL OZ Each | $38 VALUE**NATURELAB. TOKYO**$32.03**4.3★185 rev](https://www.amazon.com/dp/B0BQKGR2P8) [5**Christophe Robin Purifying Scalp Scrub with Sea Salt Deep-Cleansing Detox Treatment for Oily Roots & Sensitive Scalps Removes Build-Up & Soothes Irritation 250ml**Christophe Robin**$44.48**4.6★373 rev](https://www.amazon.com/dp/B0CRF6ZCKZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VOERUY Scalp Scrub Rosemary Scalp Exfoliator Scrub Shampoo 2-in-1 Scalp Treatment with Mint Oil Hair Treatment to Clarify and Remove Build Up with Silicone Scalp Massager 10.6oz/300g**VOERUY**$12.39**1,200 rev1y ago](https://www.amazon.com/dp/B0D9VRS2ZD) [**NatureLab.TOKYO SAISEI Biomimetic Peptide Treatment Essence Scalp Serum: Combat The Root Causes For Visible Signs of Aging Such as Graying and Thinning 1.7 Fl Oz**NATURELAB. TOKYO**$40.53**40 rev2y ago](https://www.amazon.com/dp/B0D6T3KX5X) [**NatureLab.TOKYO Perfect Volume Thickening & Conditioning Hair Masque | Hydrate Hair While Adding Softness & Smoothness | 6.7 Fl Oz**NATURELAB. TOKYO**$18.77**87 rev2y ago](https://www.amazon.com/dp/B0CSLL8JS7) [**Christophe Robin Purifying Scalp Scrub with Sea Salt Deep-Cleansing Detox Treatment for Oily Roots & Sensitive Scalps Removes Build-Up & Soothes Irritation 75ml**Christophe Robin**$18.14**373 rev2y ago](https://www.amazon.com/dp/B0CRF9JTJZ) [**Christophe Robin Purifying Scalp Scrub with Sea Salt Deep-Cleansing Detox Treatment for Oily Roots & Sensitive Scalps Removes Build-Up & Soothes Irritation 250ml**Christophe Robin**$44.48**373 rev2y ago](https://www.amazon.com/dp/B0CRF6ZCKZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NatureLab.TOKYO Perfect Clean Scalp Scrub LIMITED EDITION Sakura Scent:2-in-1 Hair Treatment to Clarify and Remove Product Buildup for Immense Shine I Cherry Blossom Scent | 8.1 OZ**NATURELAB. TOKYO**$18.86**4.6★**▲ 176%**](https://www.amazon.com/dp/B0BWSLVP9F) [**NatureLab.TOKYO Perfect Smooth Shampoo & Conditioner Duo - Japanese Shampoo & Conditioner for Dry Frizzy Hair - Calms Scalp & Tames Strands for Controlled Frizz-Free Hair - Refill Pouch 22.9oz each**NATURELAB. TOKYO**$51.16**4.3★**▲ 97%**](https://www.amazon.com/dp/B0BQKQJH9J) [**NatureLab.TOKYO Perfect Volume Shampoo & Conditioner Duo - Weightless Frizz Control for Smoother Healthier Hair and Scalp I 11.5 FL OZ Each | $38 VALUE**NATURELAB. TOKYO**$32.03**4.3★**▲ 69%**](https://www.amazon.com/dp/B0BQKGR2P8) [**NatureLab.TOKYO Perfect Smooth Shampoo: Weightless Frizz Control for Smoother Healthier Hair and Scalp I 11.5 FL OZ / 340ml**NATURELAB. TOKYO**$18.66**4.3★**▲ 56%**](https://www.amazon.com/dp/B075ZZMMKV) [**NatureLab.TOKYO Perfect Smooth Shampoo & Conditioner Duo - Japanese Shampoo and Conditioner for Dry Frizzy Hair - Calms Scalp & Tames Strands from Roots for Controlled Frizz-Free Hair - 11.5oz each**NATURELAB. TOKYO**$33.04**4.3★**▲ 47%**](https://www.amazon.com/dp/B0BQK7JSFB)
**~~View all trending →~~**
## **What buyers say about nature lab tokyo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**23%
*“Great smell”*
**Cleansing**15%
*“It really cleans you scalp”*
**Quality-Overall**8%
*“Fantastic brand♥️ My hair feels silky smooth, clean, smells great”*
**Ease Of Cleaning**7%
*“Good cleaner”*
**Soft Feel**6%
*“Feels great”*
**Lather**5%
*“Good lather”*
**Value For Money**3%
*“Worth the price”*
**Moist/Dry**3%
*“doesnt dry it out”*
**Hair Growth**3%
*“makes my hair shine”*
**Hair Styling**2%
*“I feel like my hair loves me after every use”*
### **What buyers complain about **
**Smell**9%
*“Not a strong smell. so neither a plus nor a negative”*
**Moist/Dry**7%
*“Drying”*
**Value For Money**7%
*“It is a bit pricey”*
**Allergies**6%
*“I have extremely dry skin and also allergies”*
**Ease Of Cleaning**5%
*“So then I rinsed it all out”*
**Oily/Greasy**5%
*“if my hair gets oily”*
**Hair Related**5%
*“wow it gunks up my hair”*
**Size-Overall**2%
*“Too small”*
**Damage/Burn Hair**2%
*“Breaks hair off”*
**Functionality-Overall**2%
*“Not working at all”*
### **Top return reasons **
**Smell**16%
**Size-Overall**10%
**Advertised Vs Actual Product**10%
**Functionality-Overall**9%
**Damage/Burn Hair**7%
**Moist/Dry**7%
**Value For Money**5%
**Suitability Short Hair**4%
**Texture/Consistency-Overall**4%
**Oily/Greasy**3%
## **Common questions**
- **Is nature lab tokyo profitable to sell on Amazon United States?**
- The niche generates $109K/yr across 21 tracked products. 90-day search growth is -12.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the nature lab tokyo niche?**
- 3 brands and 9 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nature lab tokyo?**
- Top complaints mined from reviews: Smell, Moist/Dry, Value For Money. The return rate is 1.0%.
- **When does demand for nature lab tokyo peak?**
- Demand peaks in Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the nature lab tokyo niche?**
- Listings span $12.39–$51.16; the average listing price is $26.14 (sweet spot $15–$100). The average incumbent carries 809 reviews — the moat a new listing must climb.
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