---
title: "Natural Plant Hair Dye — $18K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/natural-plant-hair-dye"
last_updated: "2026-08-11T05:11:16.299Z"
locale: en
meta:
description: "Niche score 46/100 · $18K/yr market · 24K searches/yr · $11.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $18K/yr market · 24K searches/yr · $11.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Natural Plant Hair Dye — $18K/yr Amazon US Niche (2026) - Flapen"
---
# **natural plant hair dye**
**Skip it**
A small market ($18K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 25Conversion 71Competition 38Returns 93Price range 48Avg price 45Brand share 29Review moat 69Quality gap 87
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****725.33**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$7.72–$21.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.37**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+0.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$18K**
$18K/yr · 24K searches
According to Flapen's Amazon United States niche tracking, natural plant hair dye is a $18K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 46/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **natural plant hair dye market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$11K–$14K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#599**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**9%**
- Axnzp30% - YG LianKai28% - QUAAM13% - WFWJ11% - HuaQing6% - OUKPANE4% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/natural-plant-hair-dye/trend)
## **Top natural plant hair dye search terms**
- **bubble plant hair dye**11K/yr-8.3%4.8% conv. - **plant hair dye**3K/yr+52.3%2.1% conv. - **natural plant hair dye**3K/yr-30.5%1.8% conv. - **bubble hair dye shampoo**1K/yr+66.7%0.7% conv. - **corzen bubble plant hair dye**2K/yr-25.5%3.2% conv. - **cqrzen bubble plant hair dye**928/yr-5.6%6.5% conv. - **bubble plant hair dye shampoo**488/yr+190.2%0.8% conv. - **natural plant hair dye for grey hair**453/yr+14.0%0.9% conv. - **huang yi natural plant hair dye**421/yr+52.2%2.9% conv. - **plant bubble hair dye**434/yr+78.0%1.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/natural-plant-hair-dye/search-terms)
## **Top natural plant hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$88110%$2K15%$3K20%$4K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YG LianKai Natural Plant Hair Dye New Botanical Bubble Hair Dye 20ml 10Packs/Box Pure Plant Extract for Grey Hair Color Bubble Dye Color Conditioner Shampoo (Natural Black)**YG LianKai**$10.22**4.2★684 rev](https://www.amazon.com/dp/B0CR4FJBF1) [2**Magic Bubble Plant Hair Dye Pure Plant Extract for Grey Hair Color Bubble Dye Shampoo Non-Damage. (Black Tea)**Axnzp**$10.08**4.2★238 rev](https://www.amazon.com/dp/B0CZ9SKBN6) [3**WFWJ Bubble Plant Hair Dye New Botanical Bubble Hair Dye Chestnut Brown**WFWJ**$10.13**4.0★78 rev](https://www.amazon.com/dp/B0DHRBXXV9) [4**QUAAM Bubble Plant Hair Dye New Botanical Bubble Hair Dye Hair Dye Shampoo for Women Men 30ml 10Packs/Box(Natural Black)**QUAAM**$10.47**4.0★358 rev](https://www.amazon.com/dp/B0CVVWZ1VK) [5**HUANG YI Botanical Bubble Hair Color - New Plant-Based Natural Tint (Natural Black)**Axnzp**$10.24**4.2★238 rev](https://www.amazon.com/dp/B0CZ6ZP3MK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Long-Lasting Botanical Essential Oil Hair Dye Mild Formula Long Lasting Hair Dye Set Plant-Based Hair Color for Gray Coverage (Natural Black)**Generic**$18.72**15 rev7mo ago](https://www.amazon.com/dp/B0G3PPB411) [**Beirou 200 ML Bubble Hair Dye Natural Plant Extract Non Damage Hair Dye for Grey Hair (Natural Black)**Beirou**$15.47**37 rev1y ago](https://www.amazon.com/dp/B0F6YTGQW6) [**WFWJ Bubble Plant Hair Dye New Botanical Bubble Hair Dye Chestnut Brown**WFWJ**$10.13**78 rev1y ago](https://www.amazon.com/dp/B0DHRBXXV9) [**Magic Bubble Plant Hair Dye Pure Plant Extract for Grey Hair Color Bubble Dye Shampoo Non-Damage. (Black Tea)**Axnzp**$10.08**238 rev2y ago](https://www.amazon.com/dp/B0CZ9SKBN6) [**HUANG YI Botanical Bubble Hair Color - New Plant-Based Natural Tint (Natural Black)**Axnzp**$10.24**238 rev2y ago](https://www.amazon.com/dp/B0CZ6ZP3MK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Long-Lasting Botanical Essential Oil Hair Dye Mild Formula Long Lasting Hair Dye Set Plant-Based Hair Color for Gray Coverage (Natural Black)**Generic**$18.72**3.8★**▲ 335%**](https://www.amazon.com/dp/B0G3PPB411) [**Beirou 200 ML Bubble Hair Dye Natural Plant Extract Non Damage Hair Dye for Grey Hair (Natural Black)**Beirou**$15.47**4.0★**▲ 126%**](https://www.amazon.com/dp/B0F6YTGQW6) [**Natural Plant Plant-Based Hair Color Bubble Dye for Grey Coverage - Pure Extract Formula Coffee Shade 30ml x 10 Packs**HuaQing**$7.72**4.3★**▲ 101%**](https://www.amazon.com/dp/B0CVTXPHDF) [**Bubble Hair Dye Pure Plant Extract Grey Hair Color Dye Shampoo. (Dark Brown)**Ginaday**$9.22**3.7★**▲ 73%**](https://www.amazon.com/dp/B0CVTRMZMT) [**HUANG YI Botanical Bubble Hair Color - New Plant-Based Natural Tint (Natural Black)**Axnzp**$10.24**4.2★**▲ 47%**](https://www.amazon.com/dp/B0CZ6ZP3MK)
**~~View all trending →~~**
## **What buyers say about natural plant hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Great product”*
**Ease Of Use**12%
*“Easy to Use”*
**Color**10%
*“the black color looks great”*
**Ease Of Application**9%
*“Easy to apply”*
**Coverage**5%
*“The great cover up”*
**Smell**5%
*“it smells great”*
**Suitability Colored Hair**5%
*“This color my hair perfectly and long lasting”*
**Advertised Vs Actual Product**4%
*“Works as advertised”*
**Allergies**3%
*“No allergies or problems with this product”*
**Soft Feel**3%
*“my hair feels soft”*
### **What buyers complain about **
**Color**13%
*“However, black was too dark”*
**Allergies**9%
*“Causes allergic reaction”*
**Hair Related**9%
*“It also makes ur hair super hard”*
**Functionality-Overall**8%
*“Didnt work”*
**Suitability Colored Hair**7%
*“Bad quality my hair turn to yellow color”*
**Durability**3%
*“Damaged and breaking my hair”*
**Stain Resistance**3%
*“now they look stained black”*
**Ease Of Cleaning**3%
*“it disappears once you rinse”*
**Quality-Overall**3%
*“Garbage”*
**Instructions/User Manual/Troubleshooting**2%
*“Just dont have instructions on the box”*
### **Top return reasons **
**Color**30%
**Suitability Colored Hair**14%
**Advertised Vs Actual Product**9%
**Functionality-Overall**7%
**Damage/Burn Hair**4%
**Ingredients-Overall**3%
**Leak-Proof**3%
**Smell**2%
**Dilute/Watery**2%
**Value For Money**2%
## **Common questions**
- **Is natural plant hair dye profitable to sell on Amazon United States?**
- The niche generates $18K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the natural plant hair dye niche?**
- 11 brands and 13 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in natural plant hair dye?**
- Top complaints mined from reviews: Color, Allergies, Hair Related. The return rate is 1.1%.
- **When does demand for natural plant hair dye peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the natural plant hair dye niche?**
- Listings span $7.72–$21.81; the average listing price is $11.37 (sweet spot $15–$100). The average incumbent carries 725 reviews — the moat a new listing must climb.
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