---
title: "Natural Ice Cherry Chapstick — $353K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/natural-ice-cherry-chapstick"
last_updated: "2026-08-11T06:11:00.947Z"
locale: en
meta:
description: "Niche score 46/100 · $353K/yr market · 79K searches/yr · $22.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $353K/yr market · 79K searches/yr · $22.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Natural Ice Cherry Chapstick — $353K/yr Amazon US Niche (2026) - Flapen"
---
# **natural ice cherry chapstick**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 18Conversion 100Competition 13Returns 96Price range 80Avg price 95Brand share 0Review moat 53Quality gap 23
**Conversion**
**Incredible****19.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$22.80**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.24–$52.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$353K**
$353K/yr · 79K searches
**Review moat**
**Good****1,374.13**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, natural ice cherry chapstick is a $353K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **natural ice cherry chapstick market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$342K–$456K**
- units × avg price
- **Conversion rate**
- **19.5%**
- **Avg BSR**
- **#789**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Natural Ice64% - Mentholatum23% - Ever Ready First Aid13%
## **Demand**
Weekly Amazon search volume, last 24 weeks — -14.8% search growth over the last 90 days.
2K1KSpike '26Feb '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/natural-ice-cherry-chapstick/trend)
## **Top natural ice cherry chapstick search terms**
- **natural ice chapstick**40K/yr-16.3%19.5% conv. - **natural ice lip balm**9K/yr+97.5%18.4% conv. - **natural ice**10K/yr-12.5%14.1% conv. - **natural ice cherry chapstick**7K/yr-37.2%15.1% conv. - **natural ice lip balm original**10K/yr-66.8%15.1% conv. - **cherry ice chapstick**3K/yr-28.5%13.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/natural-ice-cherry-chapstick/search-terms)
## **Top natural ice cherry chapstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$35K20%$71K30%$106K40%$141K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mentholatum Natural Ice Original Medicated Lip Balm Hydrating Lip Care for Dry Chapped Lips Moisturizing Formula with SPF 15 Helps Prevent Sunburn Protection for Smooth Soft Lips (Pack of 12)**Natural Ice**$15.31**4.8★4,675 rev](https://www.amazon.com/dp/B000052YE5) [2**Mentholatum Natural Ice Lip Balm Original SPF 15 1 Each ( Pack of 3)**Mentholatum**$6.24**4.7★876 rev](https://www.amazon.com/dp/B000NHTB7I) [3**Mentholatum Natural Ice Medicated Lip Protectant Sunscreen 0.16 Ounce (Pack of 12)**Ever Ready First Aid**$16.94**4.8★1,602 rev](https://www.amazon.com/dp/B000GG29GG) [4**Natural Ice Original Medicated Lip Balm with SPF 15 (Pack of 48)**Natural Ice**$52.09**4.7★476 rev](https://www.amazon.com/dp/B0024NLF6Y) [5**Natural Ice Cherry - SPF 15 lip balm Cherry Flavor 0.15 Ounce (Pack of 12)**Natural Ice**$16.92**4.5★2,065 rev](https://www.amazon.com/dp/B000052YE4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mentholatum Natural Ice Cherry SPF 15 Medicated Lip Balm 0.15 Ounce (Pack of 6)**Mentholatum**$9.88**356 rev10y ago](https://www.amazon.com/dp/B01IA9G8BM) [**Natural Ice Original Medicated Lip Balm with SPF 15 (Pack of 48)**Natural Ice**$52.09**476 rev17y ago](https://www.amazon.com/dp/B0024NLF6Y) [**Mentholatum Natural Ice Cherry Flavor Medicated Lip Balm Hydrating Lip Care for Dry Chapped Lips Moisturizing Formula with SPF 15 Helps Prevent Sunburn Protection for Smooth Soft Lips 48 Count**Natural Ice**$48.66**339 rev17y ago](https://www.amazon.com/dp/B0024NLF6O) [**Mentholatum Natural Ice Medicated Lip Protectant Sunscreen 0.16 Ounce (Pack of 12)**Ever Ready First Aid**$16.94**1,602 rev17y ago](https://www.amazon.com/dp/B000GG29GG) [**Natural Ice Cherry - SPF 15 lip balm Cherry Flavor 0.15 Ounce (Pack of 12)**Natural Ice**$16.92**2,065 rev18y ago](https://www.amazon.com/dp/B000052YE4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mentholatum Natural Ice Cherry Flavor Medicated Lip Balm Hydrating Lip Care for Dry Chapped Lips Moisturizing Formula with SPF 15 Helps Prevent Sunburn Protection for Smooth Soft Lips 48 Count**Natural Ice**$48.66**4.5★**▲ 17%**](https://www.amazon.com/dp/B0024NLF6O) [**Natural Ice Original Medicated Lip Balm with SPF 15 (Pack of 48)**Natural Ice**$52.09**4.7★**▲ 12%**](https://www.amazon.com/dp/B0024NLF6Y) [**Mentholatum Natural Ice Original Medicated Lip Balm Hydrating Lip Care for Dry Chapped Lips Moisturizing Formula with SPF 15 Helps Prevent Sunburn Protection for Smooth Soft Lips (Pack of 12)**Natural Ice**$15.31**4.8★**— 9%**](https://www.amazon.com/dp/B000052YE5) [**Mentholatum (R) Natural Ice (R) Sport Broad Spectrum SPF 30 Medicated Lip Balm - 12 Pack of 4.2 g Tubes**Natural Ice**$16.36**4.4★**— 3%**](https://www.amazon.com/dp/B0000537HB) [**Mentholatum Natural Ice Cherry SPF 15 Medicated Lip Balm 0.15 Ounce (Pack of 6)**Mentholatum**$9.88**4.6★**— 2%**](https://www.amazon.com/dp/B01IA9G8BM)
**~~View all trending →~~**
## **What buyers say about natural ice cherry chapstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**20%
*“Great for moisture”*
**Quality-Overall**18%
*“Great product”*
**Soft Feel**10%
*“Smoothness”*
**Value For Money**8%
*“Great deal too”*
**Smell**6%
*“same great cherry scent”*
**Durability**5%
*“lasts for hours”*
**Adhesion/Stickiness**5%
*“It's smooth and soft, and doesn't feel sticky at all”*
**Protection**4%
*“excellent product to protect lips from sun”*
**Weight Light**4%
*“is not as heavy as other lip balm and lasts longer”*
**Shape/Style**3%
*“The old style one on the bottom was the great one”*
### **What buyers complain about **
**Advertised Vs Actual Product**13%
*“Wrong amount compared to product description”*
**Durability**13%
*“breaks off so easily”*
**Ease Of Use**13%
*“It's often ridiculously hard to open”*
**Heating**8%
*“Not cooling like it claims to be”*
**Moist/Dry**8%
*“I have had very dry lips all my life”*
**Ingredients-Overall**8%
*“Not the same as a couple of years ago ingredients have changed”*
**Adhesion/Stickiness**4%
*“leaves an odd feeling sticky film on your lips”*
**Natural Ingredients**4%
*“0/10 This stuff is NO WAY close to the original Natural Ice Lip Balm”*
**Dispensing Mechanism**4%
*“This is definitely not as convenient as the dispenser box we are accustomed to”*
**Hard Feel**4%
*“It's so hard”*
### **Top return reasons **
**Advertised Vs Actual Product**61%
**Flavor**17%
**Defective Material/Parts**4%
**Size-Overall**2%
**Functionality-Overall**2%
**Smell**2%
**Value For Money**2%
**Color**1%
**Strength**1%
**Dispensing Mechanism**1%
## **Common questions**
- **Is natural ice cherry chapstick profitable to sell on Amazon United States?**
- The niche generates $353K/yr across 8 tracked products. 90-day search growth is -14.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the natural ice cherry chapstick niche?**
- 3 brands and 25 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in natural ice cherry chapstick?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Durability, Ease Of Use. The return rate is 0.9%.
- **What does it cost to enter the natural ice cherry chapstick niche?**
- Listings span $6.24–$52.09; the average listing price is $22.80 (sweet spot $15–$100). The average incumbent carries 1,374 reviews — the moat a new listing must climb.
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