---
title: "Trend — natural deodorant spray - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/natural-deodorant-spray/trend"
last_updated: "2026-08-11T11:26:13.082Z"
locale: en
meta:
  description: "Niche score 54/100 · $649K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $649K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — natural deodorant spray - Flapen"
---

# **natural deodorant spray**

**Worth a look**

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 66Growth 41Conversion 91Competition 23Returns 99Price range 50Avg price 59Brand share 0Review moat 37Quality gap 79

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$649K**

$649K/yr · 455K searches

**Avg price**

**Good****$13.09**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.26–$23.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+12.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,807.36**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend