[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-native-face-wash":3,"research-sidebar-rollups":482},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":53,"baselines":93,"demand":98,"seasonality":119,"brandShare":120,"products":139,"feedback":249,"searchTerms":413,"related":447,"lastUpdated":36},"c8fcd85d-6868-4298-aedf-3f631d1536b9","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":37,"brandCountYearAgo":38,"sellerCount":39,"signals":40,"avgBsr":41,"pageQuality":42,"unitsSoldMin":43,"unitsSoldAvgMin":44,"unitsSoldAvgMax":45,"revenueMin":46,"revenueMax":47,"avgBrandAgeMonths":48,"avgSellerAgeDays":49,"top20ClickShare":50,"top20BrandShare":50,"primePct":51,"oosRate":52},146050,141752,0.8619,-0.0391,0.0648,0.8324,0.9817,4.58,22922,15.9,11.43,29.38,11,8000,0.5455,0.0049,2,"native face wash","native-face-wash","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fnative-face-wash","Cleansers","2026-07-16T07:18:46.634398+00:00",6,4,109,[],523,0,6000,250,500,95400,127200,81,126,1,0.8182,0.0549,{"score":54,"verdict":55,"components":56},39,"skip",[57,62,65,69,72,75,78,83,86,89],{"key":58,"score":59,"weight":60,"raw":61},"marketSize",32,0.15,146049.92,{"key":63,"score":64,"weight":60,"raw":18},"growth",23,{"key":66,"score":67,"weight":68,"raw":19},"conversion",71,0.1,{"key":70,"score":71,"weight":60,"raw":20},"competition",14,{"key":73,"score":74,"weight":68,"raw":21},"brandShare",5,{"key":76,"score":77,"weight":68,"raw":22},"qualityGap",28,{"key":79,"score":80,"weight":81,"raw":82},"reviewMoat",15,0.05,22922.18,{"key":84,"score":85,"weight":68,"raw":30},"returns",98,{"key":87,"score":88,"weight":81,"raw":24},"avgPrice",77,{"key":90,"score":91,"weight":81,"raw":92},"priceRange",79,0.8011142061281337,{"avgRating":94,"medianPrice":95,"medianReturnRate":96,"nichesTracked":97},4.42,24.38,0.0215,115062,{"points":99,"droppedPartialWeek":118},[100,103,106,109,112,115],{"week":101,"volume":102},"2026-06-07",2809,{"week":104,"volume":105},"2026-06-14",2948,{"week":107,"volume":108},"2026-06-21",2780,{"week":110,"volume":111},"2026-06-28",3976,{"week":113,"volume":114},"2026-07-05",2274,{"week":116,"volume":117},"2026-07-12",2409,false,null,{"top":121,"otherBrandCount":42,"otherClickShare":42},[122,124,127,130,133,136],{"brand":123,"clickShare":20},"Native",{"brand":125,"clickShare":126},"CeraVe",0.0637,{"brand":128,"clickShare":129},"The Ordinary",0.0358,{"brand":131,"clickShare":132},"THAYERS",0.029,{"brand":134,"clickShare":135},"Honest Beauty",0.0209,{"brand":137,"clickShare":138},"Good Molecules",0.0183,[140,151,161,171,181,191,201,210,219,230,240],{"asin":141,"title":142,"brand":123,"imageUrl":143,"price":144,"rating":145,"reviews":146,"clickShare90":147,"clickShare360":148,"launchDate":149,"amazonUrl":150},"B0BNNTGXTQ","Native Sensitive Face Wash Spa Day Every Day Facial Cleanser (2 Pack) | Daily Face Cleaner with Aloe and Vitamin B3 Unscented 12 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41h-ICKdwQL.jpg",21.51,4.6,1294,0.3407,0.4246,"2022-11-30","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BNNTGXTQ",{"asin":152,"title":153,"brand":123,"imageUrl":154,"price":155,"rating":38,"reviews":156,"clickShare90":157,"clickShare360":158,"launchDate":159,"amazonUrl":160},"B0BRJWJNRD","Aloe & Vitamin B3 Skin Care Sensitive Facial Cleanser","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31-rqwzOTzL.jpg",18.67,13,0.2325,0.1076,"2023-08-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BRJWJNRD",{"asin":162,"title":163,"brand":123,"imageUrl":164,"price":26,"rating":165,"reviews":166,"clickShare90":167,"clickShare360":168,"launchDate":169,"amazonUrl":170},"B0GS6VXC3M","Native Gentle Facial Cleanser for sensitive skin Fragrance Free Sulfate Free with Vitamin B3 and Aloe Dermatologist Tested 12.5 oz with Travolle Dispenser Pump","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31TpkAdbzuL.jpg",4.1,7,0.1204,0.0888,"2026-03-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GS6VXC3M",{"asin":172,"title":173,"brand":123,"imageUrl":174,"price":175,"rating":74,"reviews":176,"clickShare90":177,"clickShare360":178,"launchDate":179,"amazonUrl":180},"B0DB4BKFK2","Native Brightening Facial Cleanser Citrus","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ZqWjKXYrL.jpg",15.6,3,0.0855,0.0694,"2024-07-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DB4BKFK2",{"asin":182,"title":183,"brand":123,"imageUrl":184,"price":25,"rating":185,"reviews":186,"clickShare90":187,"clickShare360":188,"launchDate":189,"amazonUrl":190},"B0G4X32SPX","Native Moisturizing Body Wash Clean & Gentle 24-Hour Hydration with Shea Butter for Sensitive and Dry Skin for Women & Men Sulfate-free Paraben-free Cocoa Butter & Vanilla 22 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F317mAwPYtqL.jpg",4.7,867,0.0533,0.0318,"2026-01-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G4X32SPX",{"asin":192,"title":193,"brand":125,"imageUrl":194,"price":195,"rating":185,"reviews":196,"clickShare90":197,"clickShare360":198,"launchDate":199,"amazonUrl":200},"B01MSSDEPK","CeraVe Hydrating Facial Cleanser Moisturizing Face Wash For Dry Skin Hyaluronic Acid + Ceramides + Glycerin Hydrating Cleanser For Normal To Dry Skin National Eczema Association Certified 16 Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41GVn2ikYLL.jpg",15.24,131610,0.0395,0.0729,"2016-11-30","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01MSSDEPK",{"asin":202,"title":203,"brand":128,"imageUrl":204,"price":205,"rating":145,"reviews":206,"clickShare90":129,"clickShare360":207,"launchDate":208,"amazonUrl":209},"B0BYQ45N7W","The Ordinary Glucoside Foaming Cleanser Gentle Foaming Face Wash for All Skin Types Including Sensitive Skin 5.1 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F312TKlstZOL.jpg",12.11,3419,0.0427,"2023-06-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BYQ45N7W",{"asin":211,"title":212,"brand":131,"imageUrl":213,"price":214,"rating":185,"reviews":215,"clickShare90":132,"clickShare360":216,"launchDate":217,"amazonUrl":218},"B09QNCSJLC","THAYERS pH Balancing Daily Cleanser Face Wash with Aloe Vera Gentle and Hydrating Skin Care for Dry Oily or Acne Prone Skin 8 FL Oz.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31hG0vs+DkL.jpg",12.8,3654,0.0627,"2022-07-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09QNCSJLC",{"asin":220,"title":221,"brand":125,"imageUrl":222,"price":223,"rating":224,"reviews":225,"clickShare90":226,"clickShare360":227,"launchDate":228,"amazonUrl":229},"B0F4L3BHFC","CeraVe Foaming Facial Cleanser Daily Face Wash for Oily Skin Hyaluronic Acid + Ceramides + Niacinamide Fragrance Free Non-Drying Oil Control Face Wash 8 Fluid Ounces","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Cdto32AYL.jpg",11.82,4.8,103131,0.0242,0.036,"2025-04-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F4L3BHFC",{"asin":231,"title":232,"brand":134,"imageUrl":233,"price":234,"rating":235,"reviews":236,"clickShare90":135,"clickShare360":237,"launchDate":238,"amazonUrl":239},"B07F458BRP","Honest Beauty Gentle Gel Daily Face Cleanser Calms Refreshes Hydrates Vegan Safe for Sensitive Skin 5 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41jDLjUcApL.jpg",14.63,4.5,5122,0.0398,"2018-07-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07F458BRP",{"asin":241,"title":242,"brand":137,"imageUrl":243,"price":244,"rating":185,"reviews":245,"clickShare90":138,"clickShare360":246,"launchDate":247,"amazonUrl":248},"B0CMGJ1NW4","Good Molecules Hydrating Facial Cleansing Gel - Face Wash with Rosewater and Pineapple Extracts to Brighten Cleanse and Moisturize - Facial Cleanser Skin Care","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41l9dxWt8wL.jpg",11.75,3024,0.0237,"2023-11-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CMGJ1NW4",{"love":250,"hate":321,"returnReasons":388},[251,258,265,272,279,286,293,300,307,314],{"topic":252,"percentOfMentions":253,"verbatims":254},"Cleansing",0.18780000000000002,[255,256,257],"gentle cleanser","it feels clean","Clean and fresh",{"topic":259,"percentOfMentions":260,"verbatims":261},"Moist\u002FDry",0.1117,[262,263,264],"Truly hydrating","Super hydrating","does not dry out",{"topic":266,"percentOfMentions":267,"verbatims":268},"Soft Feel",0.1056,[269,270,271],"Softens skin","Goes on smooth","Keeps my skin soft",{"topic":273,"percentOfMentions":274,"verbatims":275},"Quality-Overall",0.0728,[276,277,278],"Good quality","Great productp","Good quality and bottle size",{"topic":280,"percentOfMentions":281,"verbatims":282},"Suitability Combination Skin",0.0677,[283,284,285],"Great for sensitive skin","Works great with my sensitive skin","Good for skin",{"topic":287,"percentOfMentions":288,"verbatims":289},"Value For Money",0.0642,[290,291,292],"Good for the price","Reasonably priced","Excellent value",{"topic":294,"percentOfMentions":295,"verbatims":296},"Smell",0.060899999999999996,[297,298,299],"Light scent","fragrance free","Great smell",{"topic":301,"percentOfMentions":302,"verbatims":303},"Suitability Dry Skin",0.058499999999999996,[304,305,306],"Excellent for dry skin","Its great for sensitive dry skin","Doesn't dry out your skin",{"topic":308,"percentOfMentions":309,"verbatims":310},"Ease Of Cleaning",0.0564,[311,312,313],"Great Cleanser","cleans pretty well","Good cleanser",{"topic":315,"percentOfMentions":316,"verbatims":317},"Efficiency",0.0172,[318,319,320],"it does exactly what it needs to without causing any issues","effective","it works really well",[322,328,335,341,347,354,361,368,375,381],{"topic":294,"percentOfMentions":323,"verbatims":324},0.09210000000000002,[325,326,327],"Do not like smell","Very strong scent","Weird Scent",{"topic":329,"percentOfMentions":330,"verbatims":331},"Allergies",0.0724,[332,333,334],"Irritated skin","Caused skin irritation","Caused Itching and Dry Skin",{"topic":308,"percentOfMentions":336,"verbatims":337},0.0681,[338,339,340],"Not a good cleaner","This product doesnt clean very well","not a cleanser",{"topic":259,"percentOfMentions":342,"verbatims":343},0.0556,[344,345,346],"Not hydrating at all","not very moisturizing","not quite moisturizing",{"topic":348,"percentOfMentions":349,"verbatims":350},"Skin Health",0.0478,[351,352,353],"Had burning sensations on skin whenever used it","even I can feel when this product burned my skin","This burned my face",{"topic":355,"percentOfMentions":356,"verbatims":357},"Motor Power",0.0391,[358,359,360],"Defective pump","Pump doesnt work","cant get the pump to pop up",{"topic":362,"percentOfMentions":363,"verbatims":364},"Functionality-Overall",0.038599999999999995,[365,366,367],"it never works well for me","the pump doesn't work","Didnt work",{"topic":369,"percentOfMentions":370,"verbatims":371},"Lather",0.0338,[372,373,374],"It doesnt lather well","Barely any lather","not super lathery",{"topic":252,"percentOfMentions":376,"verbatims":377},0.025099999999999997,[378,379,380],"I just dont feel I got the clean feeling I want","I started out not liking this cleanser","Doesnt Actually Cleanse Your Skin",{"topic":382,"percentOfMentions":383,"verbatims":384},"Sensitivity-Overall",0.024399999999999998,[385,386,387],"Bad for sensitive skin","Does not work on sensitive skin","I have very sensitive",[389,391,394,397,399,402,404,406,408,410],{"reason":355,"pct":390},0.1265,{"reason":392,"pct":393},"Leak-Proof",0.0978,{"reason":395,"pct":396},"Advertised Vs Actual Product",0.0932,{"reason":294,"pct":398},0.08839999999999999,{"reason":400,"pct":401},"Size-Overall",0.0632,{"reason":259,"pct":403},0.0604,{"reason":287,"pct":405},0.0582,{"reason":362,"pct":407},0.0558,{"reason":369,"pct":409},0.029500000000000002,{"reason":411,"pct":412},"Texture\u002FConsistency-Overall",0.0286,[414,418,423,428,433,438,442],{"term":32,"volume":415,"growthQoq":416,"conversionRate":417},102988,-0.0281,0.0283,{"term":419,"volume":420,"growthQoq":421,"conversionRate":422},"native facial cleanser",22807,-0.022,0.0264,{"term":424,"volume":425,"growthQoq":426,"conversionRate":427},"native face cleanser",6232,-0.1861,0.0248,{"term":429,"volume":430,"growthQoq":431,"conversionRate":432},"face wash native",3166,-0.0012,0.0411,{"term":434,"volume":435,"growthQoq":436,"conversionRate":437},"native cleanser",2403,0.1839,0.0155,{"term":439,"volume":114,"growthQoq":440,"conversionRate":441},"native facewash",-0.1818,0.0437,{"term":443,"volume":444,"growthQoq":445,"conversionRate":446},"native face wash unscented",1882,-0.5431,0.0743,[448,455,460,466,471,476],{"title":449,"href":450,"score":451,"verdict":452,"marketSize":453,"growth90":454},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":456,"href":457,"score":451,"verdict":452,"marketSize":458,"growth90":459},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":461,"href":462,"score":451,"verdict":463,"marketSize":464,"growth90":465},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":467,"href":468,"score":451,"verdict":452,"marketSize":469,"growth90":470},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":472,"href":473,"score":451,"verdict":463,"marketSize":474,"growth90":475},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":477,"href":478,"score":479,"verdict":452,"marketSize":480,"growth90":481},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[483,490,493,500,507,514,521,528,535,542,549,556,563,570,577,584,591,598,605,612],{"nodeId":484,"label":485,"slug":486,"href":487,"nichesTracked":488,"marketSizeTotal":489},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":491,"marketSizeTotal":492},10978,8129370268,{"nodeId":494,"label":495,"slug":496,"href":497,"nichesTracked":498,"marketSizeTotal":499},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":501,"label":502,"slug":503,"href":504,"nichesTracked":505,"marketSizeTotal":506},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":508,"label":509,"slug":510,"href":511,"nichesTracked":512,"marketSizeTotal":513},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":515,"label":516,"slug":517,"href":518,"nichesTracked":519,"marketSizeTotal":520},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":522,"label":523,"slug":524,"href":525,"nichesTracked":526,"marketSizeTotal":527},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":529,"label":530,"slug":531,"href":532,"nichesTracked":533,"marketSizeTotal":534},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":536,"label":537,"slug":538,"href":539,"nichesTracked":540,"marketSizeTotal":541},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":543,"label":544,"slug":545,"href":546,"nichesTracked":547,"marketSizeTotal":548},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":550,"label":551,"slug":552,"href":553,"nichesTracked":554,"marketSizeTotal":555},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":557,"label":558,"slug":559,"href":560,"nichesTracked":561,"marketSizeTotal":562},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":564,"label":565,"slug":566,"href":567,"nichesTracked":568,"marketSizeTotal":569},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":571,"label":572,"slug":573,"href":574,"nichesTracked":575,"marketSizeTotal":576},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":578,"label":579,"slug":580,"href":581,"nichesTracked":582,"marketSizeTotal":583},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":585,"label":586,"slug":587,"href":588,"nichesTracked":589,"marketSizeTotal":590},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":592,"label":593,"slug":594,"href":595,"nichesTracked":596,"marketSizeTotal":597},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":599,"label":600,"slug":601,"href":602,"nichesTracked":603,"marketSizeTotal":604},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":606,"label":607,"slug":608,"href":609,"nichesTracked":610,"marketSizeTotal":611},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":613,"label":614,"slug":615,"href":616,"nichesTracked":31,"marketSizeTotal":617},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]