---
title: "Nasya Oil — $26K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nasya-oil"
last_updated: "2026-08-11T06:11:05.486Z"
locale: en
meta:
description: "Niche score 46/100 · $26K/yr market · 25K searches/yr · $26.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $26K/yr market · 25K searches/yr · $26.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nasya Oil — $26K/yr Amazon US Niche (2026) - Flapen"
---
# **nasya oil**
**Skip it**
A small market ($26K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 14Conversion 50Competition 42Returns 97Price range 84Avg price 95Brand share 38Review moat 29Quality gap 79
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.14**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.91–$51.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****4.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,570.32**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-21.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$26K**
$26K/yr · 25K searches
According to Flapen's Amazon United States niche tracking, nasya oil is a $26K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Mar–Aug. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nasya oil market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$20K–$26K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#1,608**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 97%
**Open market**
**11%**
- Botanic Rain31% - Banyan Botanicals18% - The Ayurveda Experience14% - Kerala Ayurveda11% - The Mani Pedi Essentials8% - Auravedic7% - Open — no brand owns it (3 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -21.3% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Mar, Aug · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/nasya-oil/trend)
## **Top nasya oil search terms**
- **ayurveda oil**9K/yr-43.4%3.0% conv. - **ayurvedic body oil**5K/yr+2.4%3.6% conv. - **ayurveda body oil**4K/yr+1.5%3.5% conv. - **ayurveda products for crepey skin**8K/yr-20.0%1.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/nasya-oil/search-terms)
## **Top nasya oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$5K30%$8K40%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Botanic Rain Ayurveda Body Oil for Dry & Crepey Skin Non-Greasy After Shower Lightweight Moisturizer with Oudh & Mogra 3.38 fl oz (1 Mogra)**Botanic Rain**$18.57**4.3★638 rev](https://www.amazon.com/dp/B0BX6C2BB9) [2**Banyan Botanicals Organic Unrefined Sesame Oil Rich & Warming Ayurvedic Massage Oil for Body & Scalp Traditional Abhyanga Oil for Deep Tissue Grounding & Recovery 16 oz USDA Organic**Banyan Botanicals**$25.04**4.6★3,490 rev](https://www.amazon.com/dp/B008QQF9SS) [3**Ayurvedic Oil Massage Oil with 6 Ancient Herbs with Clove Almond Lemongrass & Lavender Oils. Relieves Muscle Tensions Calms Nerves Soothes Senses. Organic & Natural - 10 Fl Oz**The Mani Pedi Essentials**$10.61**4.0★38 rev](https://www.amazon.com/dp/B0D6W3PL1Y) [4**iYURA Balaayah Balaayah Black Gram Body Booster Oil - Romance Blend | Ayurvedic Massage & Moisturizing Body Oil | New Rare Floral Aroma | Luxurious Fast-Absorbing & Non-Sticky | 3.38 fl oz**The Ayurveda Experience**$37.23**3.6★57 rev](https://www.amazon.com/dp/B0DVLJGQQ8) [5**Banyan Botanicals Vata Massage Oil Organic Herbal Massage Oil for Calm & Relaxation Ayurvedic Oil with Organic Ashwagandha (Withania Somnifera) 8 oz Non-GMO Sustainably Sourced Abhyanga Oil**Banyan Botanicals**$27.19**4.5★469 rev](https://www.amazon.com/dp/B0DD8YB7X1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**iYURA Yauvari Amplified Youth SpringFace & Neck Moisturizer for Dry to Very Dry/Mature Skin | Firms the Look of Cheeks Jowls & Neck | Pro-Aging Natural Face Oil with Black Gram | 1.69 fl oz (50 ml)**The Ayurveda Experience**$44.83**167 rev1y ago](https://www.amazon.com/dp/B0DWSY1JT9) [**Rose Ayurveda Body Oil After Shower for Dry & Crepey Skin Non Greasy Lightweight Moisturizer with Vitamin E 3.38 Fl Oz Botanic Rain**Botanic Rain**$18.49**47 rev1y ago](https://www.amazon.com/dp/B0DTHHT6JJ) [**Botanic Rain Vanilla Ayurveda Body Oil After Shower for Dry Crepey & Flaky Skin Non Greasy Lightweight Moisturizer for Women & Men 3.38 fl oz (1 Vanilla)**Botanic Rain**$18.51**123 rev1y ago](https://www.amazon.com/dp/B0DHSJRF4Y) [**Banyan Botanicals Vata Massage Oil Organic Herbal Massage Oil for Calm & Relaxation Ayurvedic Oil with Organic Ashwagandha (Withania Somnifera) 8 oz Non-GMO Sustainably Sourced Abhyanga Oil**Banyan Botanicals**$27.19**469 rev1y ago](https://www.amazon.com/dp/B0DD8YB7X1) [**Ayurvedic Oil Massage Oil with 6 Ancient Herbs with Clove Almond Lemongrass & Lavender Oils. Relieves Muscle Tensions Calms Nerves Soothes Senses. Organic & Natural - 10 Fl Oz**The Mani Pedi Essentials**$10.61**38 rev1y ago](https://www.amazon.com/dp/B0D6W3PL1Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**iYURA Balaayah Balaayah Black Gram Body Booster Oil - Romance Blend | Ayurvedic Massage & Moisturizing Body Oil | New Rare Floral Aroma | Luxurious Fast-Absorbing & Non-Sticky | 3.38 fl oz**The Ayurveda Experience**$37.23**3.6★**▲ 459%**](https://www.amazon.com/dp/B0DVLJGQQ8) [**Banyan Botanicals Organic Unrefined Sesame Oil Rich & Warming Ayurvedic Massage Oil for Body & Scalp Traditional Abhyanga Oil for Deep Tissue Grounding & Recovery 24 oz USDA Organic**Banyan Botanicals**$28.44**4.6★**▲ 227%**](https://www.amazon.com/dp/B0DB9TWTXX) [**Kerala Ayurveda Dhanwantharam Thailam Ayurvedic Massage Oil (6.76 Fl Oz) | Herbal Body Oil for Daily Self-Massage | Supports Joint & Muscle Comfort | Moisturizing Adaptogen Oil for Body & Skin Care**Kerala Ayurveda**$24.23**3.7★**▲ 206%**](https://www.amazon.com/dp/B087D8WC4P) [**Banyan Botanicals Vata Massage Oil Organic Herbal Massage Oil for Calm & Relaxation Ayurvedic Oil with Organic Ashwagandha (Withania Somnifera) 8 oz Non-GMO Sustainably Sourced Abhyanga Oil**Banyan Botanicals**$27.19**4.5★**▲ 120%**](https://www.amazon.com/dp/B0DD8YB7X1) [**Kerala Ayurveda Calming Body Oil for Relaxation and Sleep (6.8 Fl Oz) | Ksheerabala Thailam | Herbal Foot Massage Oil to Destress & Rejuvenate | Non-Habit Forming | Ayurvedic Recipe for Relaxation**Kerala Ayurveda**$25.74**4.3★**▲ 116%**](https://www.amazon.com/dp/B087D8XN1M)
**~~View all trending →~~**
## **What buyers say about nasya oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**26%
*“Lovely citrus scent”*
**Moist/Dry**9%
*“Great Moisturizer”*
**Quality-Overall**7%
*“Excellent product”*
**Soft Feel**6%
*“Silky smooth”*
**Absorbency**6%
*“Absorbs well”*
**Suitability Oily Skin**5%
*“Soft skin without oily feel”*
**Suitability Combination Skin**5%
*“This is a great product for skin”*
**Suitability Dry Skin**4%
*“Helps my skin with dryness”*
**Oily/Greasy**4%
*“absorbs nicely into the skin without leaving me greasy”*
**Value For Money**2%
*“Great price”*
### **What buyers complain about **
**Smell**23%
*“it smelled odd”*
**Value For Money**9%
*“Too expensive”*
**Oily/Greasy**4%
*“Oily”*
**Moist/Dry**4%
*“Doesnt dry well”*
**Suitability Dry Skin**4%
*“I've always had a problem with dry skin”*
**Allergies**4%
*“Was allergic”*
**Skin Health**3%
*“not safe for skin”*
**Wrinkles**2%
*“I know no product will make my wrinkles disappear”*
**Functionality-Overall**2%
*“Didn't work for me”*
**Size-Overall**2%
*“The bottle is smaller than what I expected”*
### **Top return reasons **
**Smell**40%
**Leak-Proof**11%
**Oily/Greasy**8%
**Advertised Vs Actual Product**6%
**Motor Power**6%
**Size-Overall**3%
**Value For Money**3%
**Moist/Dry**3%
**Color**2%
**Functionality-Overall**2%
## **Common questions**
- **Is nasya oil profitable to sell on Amazon United States?**
- The niche generates $26K/yr across 22 tracked products. 90-day search growth is -21.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the nasya oil niche?**
- 9 brands and 28 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in nasya oil?**
- Top complaints mined from reviews: Smell, Value For Money, Oily/Greasy. The return rate is 0.6%.
- **When does demand for nasya oil peak?**
- Demand peaks in Mar–Aug; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the nasya oil niche?**
- Listings span $8.91–$51.76; the average listing price is $26.14 (sweet spot $15–$100). The average incumbent carries 3,570 reviews — the moat a new listing must climb.
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