---
title: "Nars Liquid Blush — $56K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nars-liquid-blush"
last_updated: "2026-08-11T08:44:34.125Z"
locale: en
meta:
description: "Niche score 41/100 · $56K/yr market · 181K searches/yr · $8.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $56K/yr market · 181K searches/yr · $8.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nars Liquid Blush — $56K/yr Amazon US Niche (2026) - Flapen"
---
# **nars liquid blush**
**Skip it**
A small market ($56K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 46Conversion 46Competition 42Returns 89Price range 19Avg price 23Brand share 39Review moat 23Quality gap 52
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+17.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****6,776.32**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$8.24**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$3.28–$17.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$56K**
$56K/yr · 181K searches
According to Flapen's Amazon United States niche tracking, nars liquid blush is a $56K/yr Amazon United States market (181K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 41/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nars liquid blush market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$49K–$66K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#96**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**71**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 98%
**Open market**
**15%**
- e.l.f.56% - SPRINGSKY9% - Revolution Beauty London7% - NYX PROFESSIONAL MAKEUP5% - MAYBELLINE4% - Juvia's Place4% - Open — no brand owns it (8 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.2% search growth over the last 90 days.
5K3KHoliday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/nars-liquid-blush/trend)
## **Top nars liquid blush search terms**
- **blush pallete**36K/yr+66.9%2.2% conv. - **elf powder blush**30K/yr+32.0%3.8% conv. - **powder blush palette**25K/yr+16.3%1.8% conv. - **beige blush**27K/yr-14.6%0.5% conv. - **elf blush palette**21K/yr-11.1%5.7% conv. - **elf blush powder**21K/yr-0.3%4.7% conv. - **paleta de rubores**11K/yr-5.7%0.6% conv. - **blush pallet**7K/yr+2.6%2.2% conv. - **elf powder blush palette**3K/yr-3.6%12.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/nars-liquid-blush/search-terms)
## **Top nars liquid blush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$11K30%$17K40%$22K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**e.l.f. Cosmetics Powder Blush Palette Four Blush Shades for Beautiful Long-Lasting Pigment Light**e.l.f.**$9.68**4.6★7,687 rev](https://www.amazon.com/dp/B00J56D0G6) [2**e.l.f. Primer-Infused Matte Blush Long-Lasting Lightweight & Buildable Powder Blush Delivers A Matte Finish Vegan & Cruelty-Free Always Crushing**e.l.f.**$7.75**4.6★6,961 rev](https://www.amazon.com/dp/B0CPFWJJQJ) [3**e.l.f. Blush Long-Lasting Blush For Creating A Natural Healthy Glow Flatters Your Skin Tone Vegan & Cruelty-Free**e.l.f.**$3.96**4.3★2,081 rev](https://www.amazon.com/dp/B007NW2DLM) [4**16 Colors Contour Palette Make up - Blush Highlighters Bronzer Powder All in one Makeup Palettes Contour Kit - Face Cosmetics Gifts for Women Beauty for Festivals (SET1)**SPRINGSKY**$8.61**4.4★2,551 rev](https://www.amazon.com/dp/B0CLZHFQLQ) [5**Revolution Ultra Blush Palette 8 Pigmented Shimmer & Matte Makeup Shades Blendable Powder Blush Formula Vegan & Cruelty-Free Sugar & Spice**Revolution Beauty London**$9.23**4.4★3,374 rev](https://www.amazon.com/dp/B00TFQASF2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4 Color Matte Blush Palette for Cheeks - Highly Pigmented Pressed Powder for Face Blush Makeup Long Lasting & Waterproof Natural Nude Pink & Red Shades for All Skin Tones (03 Dusty Rose)**MOOMARTO**$9.53**68 rev3mo ago](https://www.amazon.com/dp/B0GLYK47FM) [**10-Color Blush Palette Buildable Long-Lasting Powder Blush (02 SET)**SPRINGSKY**$7.96**247 rev1y ago](https://www.amazon.com/dp/B0F43PC2DM) [**10-Color Blush Palette Buildable Long-Lasting Powder Blush (01 SET)**SPRINGSKY**$7.96**247 rev1y ago](https://www.amazon.com/dp/B0DQCLTKTN) [**Revolution Beauty London Ultra Blush Palette 8 Pigmented Shimmer & Matte Makeup Shades Blendable Powder Blush Formula Vegan & Cruelty-Free Sunset Burst**Revolution Beauty London**$9.79**3,374 rev1y ago](https://www.amazon.com/dp/B0DSWHJ265) [**e.l.f. Primer-Infused Matte Blush Long-Lasting Lightweight & Buildable Powder Blush Delivers A Matte Finish Vegan & Cruelty-Free Always Crushing**e.l.f.**$7.75**6,961 rev2y ago](https://www.amazon.com/dp/B0CPFWJJQJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**4 Color Matte Blush Palette for Cheeks - Highly Pigmented Pressed Powder for Face Blush Makeup Long Lasting & Waterproof Natural Nude Pink & Red Shades for All Skin Tones (03 Dusty Rose)**MOOMARTO**$9.53**4.3★**▲ 233%**](https://www.amazon.com/dp/B0GLYK47FM) [**rom&nd Better Than Cheek (N01 NUTTY NUDE) 4g**rom&nd**$9.91**4.4★**▲ 92%**](https://www.amazon.com/dp/B0BGKP2WP1) [**10-Color Blush Palette Buildable Long-Lasting Powder Blush (02 SET)**SPRINGSKY**$7.96**4.5★**▲ 74%**](https://www.amazon.com/dp/B0F43PC2DM) [**Revolution Ultra Blush Palette 8 Pigmented Shimmer & Matte Makeup Shades Blendable Powder Blush Formula Vegan & Cruelty-Free Sugar & Spice**Revolution Beauty London**$9.23**4.4★**▲ 71%**](https://www.amazon.com/dp/B00TFQASF2) [**Juvias Place Blushed Duo Blush Volume4 - Two Tone Pigmented Buildable Pressed Mineral Powder - Rosy Natural Cheeks Matte Fresh Finish for All Skin Color**Juvia's Place**$17.75**4.8★**▲ 49%**](https://www.amazon.com/dp/B0BL3YQXHQ)
**~~View all trending →~~**
## **What buyers say about nars liquid blush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**46%
*“Colors are beautiful”*
**Value For Money**10%
*“Excellent value”*
**Quality-Overall**9%
*“the quality is much more luxurious that the price”*
**Suitability Combination Skin**5%
*“this goes well with my skin tone”*
**Soft Feel**4%
*“Smooth”*
**Durability**3%
*“Its very durable”*
**Brightness/Shine/Glow**2%
*“has a nice glowing effect”*
**Ease Of Application**2%
*“Smooth to apply”*
**Ease Of Use**2%
*“easy to wear”*
**Texture/Consistency-Overall**2%
*“Great texture”*
### **What buyers complain about **
**Color**42%
*“Colors are dull”*
**Quality-Overall**6%
*“Trash quality”*
**Size-Overall**4%
*“The pack is big”*
**Durability**3%
*“I guess it easily breaks”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
**Ease Of Application**2%
*“Hard to apply”*
**Ease Of Use**2%
*“the container is hard to open”*
**Oily/Greasy**2%
*“Too oily dont buy”*
**Product Condition**2%
*“It looks like its used and not new”*
**Brightness/Shine/Glow**2%
*“I tend to avoid anything with a little sparkle”*
### **Top return reasons **
**Color**63%
**Advertised Vs Actual Product**11%
**Defective Material/Parts**3%
**Quality-Overall**3%
**Brightness/Shine/Glow**2%
**Product Condition**2%
**Size-Overall**1%
**Leak-Proof**1%
**Texture/Consistency-Overall**1%
**Compactness**1%
## **Common questions**
- **Is nars liquid blush profitable to sell on Amazon United States?**
- The niche generates $56K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +17.2%. Flapen's verdict: Skip it (41/100).
- **How competitive is the nars liquid blush niche?**
- 14 brands and 71 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in nars liquid blush?**
- Top complaints mined from reviews: Color, Quality-Overall, Size-Overall. The return rate is 1.3%.
- **When does demand for nars liquid blush peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the nars liquid blush niche?**
- Listings span $3.28–$17.75; the average listing price is $8.24 (sweet spot $15–$100). The average incumbent carries 6,776 reviews — the moat a new listing must climb.
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