---
title: "Naomi — $731K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/naomi"
last_updated: "2026-08-11T06:09:18.608Z"
locale: en
meta:
description: "Niche score 52/100 · $731K/yr market · 98K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $731K/yr market · 98K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Naomi — $731K/yr Amazon US Niche (2026) - Flapen"
---
# **naomi**
**Worth a look**
Shows a thin review moat (47 avg reviews), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Market size 70Growth 24Conversion 85Competition 0Returns 92Price range 95Avg price 83Brand share 0Review moat 98Quality gap 63
**Review moat**
**Incredible****47.33**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Incredible****$78.12–$79.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$78.88**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$731K**
$731K/yr · 98K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-2.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, naomi is a $731K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–May–Jun. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **naomi market data**
- **Units sold / yr**
- **6K–8K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$473K–$631K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#404**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- OMI WellBeauty54% - OMI WELLBEAUTY46%
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — -2.7% search growth over the last 90 days.
4K3KSpike '24Spike '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Feb, May, Jun · busiest ÷ quietest = 28.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/naomi/trend)
## **Top naomi search terms**
- **omi hair growth peptides**55K/yr+2.5%9.8% conv. - **omi**35K/yr-4.1%3.1% conv. - **omni hair growth peptides**4K/yr+0.1%8.6% conv. - **omi hair growth peptides gummies**4K/yr-53.3%9.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/naomi/search-terms)
## **Top naomi products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$110K30%$219K45%$329K60%$438K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Womens Hair Growth Peptides Doctor Recommended Follicle Fortifying Biotechnology Clinically Shown to Reduce Hair Loss**OMI WellBeauty**$79.08**4.2★73 rev](https://www.amazon.com/dp/B0DQNFQX86) [2**OMI - Peptides for Hair Growth Gummies for Women with Patented Follicle Fortifying Biotechnology Now in Delicious Wild Berry Flavor (60 Gummies)**OMI WELLBEAUTY**$79.43**3.9★67 rev](https://www.amazon.com/dp/B0F3WM1V8V) [3**Mens Hair Growth Peptides Doctor Recommended Follicle Fortifying Biotechnology Clinically Proven to Visibly Grow More Hair and Reduce Hair Loss 1 Month Supply**OMI WellBeauty**$78.12**5.0★2 rev](https://www.amazon.com/dp/B0F3WK9WJB)
### **Newest**
by launch date
[**OMI - Peptides for Hair Growth Gummies for Women with Patented Follicle Fortifying Biotechnology Now in Delicious Wild Berry Flavor (60 Gummies)**OMI WELLBEAUTY**$79.43**67 rev1y ago](https://www.amazon.com/dp/B0F3WM1V8V) [**Mens Hair Growth Peptides Doctor Recommended Follicle Fortifying Biotechnology Clinically Proven to Visibly Grow More Hair and Reduce Hair Loss 1 Month Supply**OMI WellBeauty**$78.12**2 rev1y ago](https://www.amazon.com/dp/B0F3WK9WJB) [**Womens Hair Growth Peptides Doctor Recommended Follicle Fortifying Biotechnology Clinically Shown to Reduce Hair Loss**OMI WellBeauty**$79.08**73 rev1y ago](https://www.amazon.com/dp/B0DQNFQX86)
### **Trending**
90-day click momentum
[**Womens Hair Growth Peptides Doctor Recommended Follicle Fortifying Biotechnology Clinically Shown to Reduce Hair Loss**OMI WellBeauty**$79.08**4.2★**▲ 13%**](https://www.amazon.com/dp/B0DQNFQX86) [**OMI - Peptides for Hair Growth Gummies for Women with Patented Follicle Fortifying Biotechnology Now in Delicious Wild Berry Flavor (60 Gummies)**OMI WELLBEAUTY**$79.43**3.9★**— 4%**](https://www.amazon.com/dp/B0F3WM1V8V) [**Mens Hair Growth Peptides Doctor Recommended Follicle Fortifying Biotechnology Clinically Proven to Visibly Grow More Hair and Reduce Hair Loss 1 Month Supply**OMI WellBeauty**$78.12**5.0★**▼ 57%**](https://www.amazon.com/dp/B0F3WK9WJB)
## **What buyers say about naomi**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Growth**46%
*“I'm excited to see how/if it helps with hair growth”*
**Ease Of Use**10%
*“ease of use”*
**Thickness**8%
*“Great for thin hair”*
**Quality-Overall**8%
*“Great product”*
**Advertised Vs Actual Product**8%
*“They did meet my expectations and more”*
**Hair Styling**6%
*“I think my hair looks better”*
**Value For Money**4%
*“Its definitely worth it”*
**Smell**4%
*“what I can say is that when I opened the jar it smelled so good”*
**Texture/Consistency-Overall**4%
*“a gentle texture”*
**Protection**1%
*“It works with your body's own biology to protect”*
### **What buyers complain about **
**Value For Money**25%
*“That would be a very expensive jar of gummies”*
**Side Effects**17%
*“Those supplements gave me horrible acne and painful cramps”*
**Size-Overall**17%
*“the capsules are small”*
**Allergies**17%
*“makes me extremely nauseous for some reason”*
**Texture/Consistency-Overall**17%
*“Awful taste and texture”*
### **Top return reasons **
**Advertised Vs Actual Product**23%
**Side Effects**21%
**Functionality-Overall**13%
**Value For Money**12%
**Smell**5%
**Color**5%
**Defective Material/Parts**5%
**Damage/Burn Hair**4%
**Texture/Consistency-Overall**3%
**Size-Overall**3%
## **Common questions**
- **Is naomi profitable to sell on Amazon United States?**
- The niche generates $731K/yr across 3 tracked products. 90-day search growth is -2.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the naomi niche?**
- 2 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in naomi?**
- Top complaints mined from reviews: Value For Money, Side Effects, Size-Overall. The return rate is 1.1%.
- **When does demand for naomi peak?**
- Demand peaks in Feb–May–Jun; the busiest month runs 28.3× the quietest.
- **What does it cost to enter the naomi niche?**
- Listings span $78.12–$79.43; the average listing price is $78.88 (sweet spot $15–$100). The average incumbent carries 47 reviews — the moat a new listing must climb.
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