---
title: "Naked 2 — $77K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/naked-2"
last_updated: "2026-08-11T07:00:01.160Z"
locale: en
meta:
description: "Niche score 36/100 · $77K/yr market · 49K searches/yr · $19.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $77K/yr market · 49K searches/yr · $19.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Naked 2 — $77K/yr Amazon US Niche (2026) - Flapen"
---
# **naked 2**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 34Conversion 79Competition 18Returns 39Price range 80Avg price 87Brand share 0Review moat 36Quality gap 37
**Avg price**
**Great****$19.85**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.53–$39.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,896.18**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+7.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$77K**
$77K/yr · 49K searches
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, naked 2 is a $77K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **naked 2 market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$60K–$79K**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- URBAN DECAY87% - MYSTER ROSEY6% - LANDMOON4% - MOOMARTO3%
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — +7.3% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Black Friday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/naked-2/trend)
## **Top naked 2 search terms**
- **naked 2**9K/yr+27.9%10.6% conv. - **urban decay naked2**9K/yr-12.5%8.6% conv. - **urban decay sin**6K/yr+46.3%18.3% conv. - **urban decay naked 2**5K/yr+23.4%8.5% conv. - **urban decay eyeshadow singles**5K/yr-2.4%0.4% conv. - **naked mini**5K/yr+23.7%4.0% conv. - **naked2 eyeshadow palette**5K/yr-25.4%7.4% conv. - **naked pallet**3K/yr+18.3%3.6% conv. - **urban decay naked2 eyeshadow palette**863/yr-43.2%7.1% conv. - **naked2 urban decay eyeshadow**207/yr-16.4%9.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/naked-2/search-terms)
## **Top naked 2 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$11K30%$23K45%$34K60%$46K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows Long-lasting Wear Multi-Use Powder for Eye Contour Brows Ultra-Blendable Cool-Tone Shades Travel Makeup with Mirror**URBAN DECAY**$22.96**4.4★11,828 rev](https://www.amazon.com/dp/B07LBLK57Q) [2**URBAN DECAY 24/7 Longwear Eyeshadow Single - High-Pigment Eye Shadow Compact Smooth & Blendable Color Up to 12HR Wear Crease-free Makeup - Sin (champagne shimmer)**URBAN DECAY**$17.82**4.5★2,228 rev](https://www.amazon.com/dp/B092JQ23N5) [3**URBAN DECAY Naked 3 Soft Pink Neutral Eyeshadow Palette Matte Pearl Metallic Shimmer Finish 12 Mauve Brown & Nude Eye Shadows Natural Soft Glam Smokey Eye Makeup Vegan Cruelty-free**URBAN DECAY**$39.55**4.7★3,270 rev](https://www.amazon.com/dp/B00HIFA24O) [4**URBAN DECAY Naked 3 Mini Eyeshadow Palette - 6 Soft Pink Shadows Multi-Use Matte & Shimmer Finishes Ultra-Blendable Long-lasting Up to 12HR Wear Rosy Neutral Shades Travel Makeup with Mirror**URBAN DECAY**$23.11**4.7★5,196 rev](https://www.amazon.com/dp/B095PSJ7QV) [5**MYSTER ROSEY Nudes 2 Series Mini Eyeshadow Palette Velvety Matte&Satin Finish 6 Nude Taupe & Brown Neutral Eye Shadows Travel Friendly Size Vegan Cruelty -free**MYSTER ROSEY**$9.53**4.3★2,111 rev](https://www.amazon.com/dp/B0DPHDTRW3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MOOMARTO 6 Matte Neutral Mini Eyeshadow Palette with Brush - Ultra Blendable Cool-Tone Nude Smokey Eye Shadow Palette Long-lasting Wear Smooth Texture**MOOMARTO**$9.60**143 rev4mo ago](https://www.amazon.com/dp/B0GK1DR5KM) [**LANDMOON Neutral Nude Matte Mini Eyeshadow Palette 6 Colors Smoky Taupe & Brown Travel Size Eye Shadows Highly Pigmented Long-Lasting Vegan Makeup Palette with Mirror for Daily Use**LANDMOON**$9.53**254 rev7mo ago](https://www.amazon.com/dp/B0FMY7QDB7) [**MYSTER ROSEY Nudes 2 Series Mini Eyeshadow Palette Velvety Matte&Satin Finish 6 Nude Taupe & Brown Neutral Eye Shadows Travel Friendly Size Vegan Cruelty -free**MYSTER ROSEY**$9.53**2,111 rev1y ago](https://www.amazon.com/dp/B0DPHDTRW3) [**URBAN DECAY Naked Mini Half Baked Eyeshadow Palette - Bronze Neutral Eyeshadow Palette Matte Metallic Shimmer & Glitter Finish 6 Warm Beige & Brown Eye Shadows Travel Mini Palette**URBAN DECAY**$24.15**1,713 rev4y ago](https://www.amazon.com/dp/B09V3DVTWQ) [**Urban Decay Naked Mini Sin Eyeshadow Palette - Soft Pink Neutral Eyeshadow Palette Matte Metallic Shimmer & Glitter Finish 6 Blush-toned Nude Eye Shadows Travel Friendly Size Vegan Cruelty-free**URBAN DECAY**$23.47**1,713 rev4y ago](https://www.amazon.com/dp/B09V3D93G1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MOOMARTO 6 Matte Neutral Mini Eyeshadow Palette with Brush - Ultra Blendable Cool-Tone Nude Smokey Eye Shadow Palette Long-lasting Wear Smooth Texture**MOOMARTO**$9.60**4.5★**▲ 394%**](https://www.amazon.com/dp/B0GK1DR5KM) [**LANDMOON Neutral Nude Matte Mini Eyeshadow Palette 6 Colors Smoky Taupe & Brown Travel Size Eye Shadows Highly Pigmented Long-Lasting Vegan Makeup Palette with Mirror for Daily Use**LANDMOON**$9.53**4.4★**▲ 175%**](https://www.amazon.com/dp/B0FMY7QDB7) [**URBAN DECAY 24/7 Longwear Eyeshadow Single - High-Pigment Eye Shadow Compact Smooth & Blendable Color Up to 12HR Wear Crease-free Makeup - Sin (champagne shimmer)**URBAN DECAY**$17.82**4.5★**▲ 120%**](https://www.amazon.com/dp/B092JQ23N5) [**URBAN DECAY Naked 3 Soft Pink Neutral Eyeshadow Palette Matte Pearl Metallic Shimmer Finish 12 Mauve Brown & Nude Eye Shadows Natural Soft Glam Smokey Eye Makeup Vegan Cruelty-free**URBAN DECAY**$39.55**4.7★**▲ 38%**](https://www.amazon.com/dp/B00HIFA24O) [**Urban Decay Shimmer Eyeshadow Primer Potion Sin - Champagne Shimmer Eye Primer for Crease-Resistant & Long-Lasting Eye Makeup Smooths & Preps Eyelid Base For Vibrant Color All Skin Tones Vegan**URBAN DECAY**$20.97**4.6★**▲ 21%**](https://www.amazon.com/dp/B015KBH894)
**~~View all trending →~~**
## **What buyers say about naked 2**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**48%
*“Great neutral colors”*
**Quality-Overall**10%
*“Good quality”*
**Value For Money**9%
*“Good for the price”*
**Soft Feel**4%
*“the application is super smooth”*
**Ease Of Application**4%
*“Smooth application”*
**Durability**3%
*“it stays on well”*
**Ease Of Use**2%
*“so easy to use”*
**Advertised Vs Actual Product**2%
*“Exactly what I wanted”*
**Compactness**2%
*“Love this eye shadow compact”*
**Size-Overall**2%
*“The size is exactly what I anticipated”*
### **What buyers complain about **
**Color**25%
*“Colors are off”*
**Size-Overall**11%
*“I think the case is a little smaller too”*
**Value For Money**7%
*“Overpriced”*
**Quality-Overall**4%
*“The built-in mirror isnt the best quality”*
**Ease Of Cleaning**4%
*“made a complete mess”*
**Product Condition**4%
*“this time it arrived unboxed and clearly used”*
**Ease Of Use**3%
*“Comes off easily”*
**Durability**3%
*“slowly breaks up”*
**Brightness/Shine/Glow**3%
*“Not sparkly”*
**Ease Of Application**2%
*“The case has no place to put the applicator”*
### **Top return reasons **
**Color**52%
**Advertised Vs Actual Product**10%
**Defective Material/Parts**7%
**Size-Overall**7%
**Product Condition**5%
**Quality-Overall**3%
**Ease Of Cleaning**3%
**Value For Money**2%
**Ease Of Use**2%
**Compactness**1%
## **Common questions**
- **Is naked 2 profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Skip it (36/100).
- **How competitive is the naked 2 niche?**
- 4 brands and 6 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in naked 2?**
- Top complaints mined from reviews: Color, Size-Overall, Value For Money. The return rate is 3.9%.
- **When does demand for naked 2 peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the naked 2 niche?**
- Listings span $9.53–$39.55; the average listing price is $19.85 (sweet spot $15–$100). The average incumbent carries 2,896 reviews — the moat a new listing must climb.
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