---
title: "Products — nail polish remover - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nail-polish-remover/products"
last_updated: "2026-08-11T18:47:44.623Z"
locale: en
meta:
  description: "Niche score 57/100 · $4.7M/yr market · 3.7M searches/yr · $7.03 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $4.7M/yr market · 3.7M searches/yr · $7.03 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — nail polish remover - Flapen"
---

# **nail polish remover**

**Launch it**

A $4.7M/yr market growing +23.7% this quarter with returns at 0.1% — clears our launch bar.

Market size 97Growth 52Conversion 99Competition 37Returns 99Price range 4Avg price 20Brand share 39Review moat 19Quality gap 33

**Conversion**

**Incredible****18.0%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$4.7M**

$4.7M/yr · 3.7M searches

**Growth**

**Good****+23.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****$7.03**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****14,391.48**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****$1.98–$15.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Products