---
title: "Nail Polish Remover — $4.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nail-polish-remover"
last_updated: "2026-08-11T09:49:17.961Z"
locale: en
meta:
description: "Niche score 57/100 · $4.7M/yr market · 3.7M searches/yr · $7.03 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $4.7M/yr market · 3.7M searches/yr · $7.03 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Nail Polish Remover — $4.7M/yr Amazon US Niche (2026) - Flapen"
---
# **nail polish remover**
**Launch it**
A $4.7M/yr market growing +23.7% this quarter with returns at 0.1% — clears our launch bar.
Market size 97Growth 52Conversion 99Competition 37Returns 99Price range 4Avg price 20Brand share 39Review moat 19Quality gap 33
**Conversion**
**Incredible****18.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$4.7M**
$4.7M/yr · 3.7M searches
**Growth**
**Good****+23.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$7.03**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****14,391.48**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$1.98–$15.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, nail polish remover is a $4.7M/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 82% of demand. Verdict: Launch it — 57/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nail polish remover market data**
- **Units sold / yr**
- **600K–800K**
- avg 30,000–40,000/product
- **Revenue / yr**
- **$4.2M–$5.6M**
- units × avg price
- **Conversion rate**
- **18.0%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**562**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 99%
**Open market**
**15%**
- Cutex55% - Glamonade9% - Onyx Professional7% - GELLEN6% - NINJA QUEST5% - Amazon Essentials4% - Open — no brand owns it (7 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +23.7% search growth over the last 90 days.
100K60KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/nail-polish-remover/trend)
## **Top nail polish remover search terms**
- **nail polish remover**3.2M/yr+23.6%16.1% conv. - **polish remover**135K/yr+22.3%13.7% conv. - **fingernail polish remover**106K/yr+38.1%16.3% conv. - **cutex nail polish remover**56K/yr+26.3%19.4% conv. - **finger nail polish remover**51K/yr+37.0%14.7% conv. - **nail polish removers**43K/yr-13.3%5.7% conv. - **nail paint remover**14K/yr+32.9%10.5% conv. - **quita esmaltes para uas**13K/yr+7.3%8.1% conv. - **mail polish remover**12K/yr+19.9%14.8% conv. - **cutex**11K/yr+11.6%7.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/nail-polish-remover/search-terms)
## **Top nail polish remover products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$474K20%$949K30%$1.4M40%$1.9M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cutex Strength Shield Nail Polish Remover Leaves Fingernails & Toenails Looking Healthy Contains Vitamins E B5 & Hydrolyzed Silk 6.7 fl oz**Cutex**$2.98**4.8★21,491 rev](https://www.amazon.com/dp/B06XB43LPM) [2**Cutex Gel Nail Polish Remover Ultra-Powerful & Removes Glitter and Dark Colored Paints Paraben Free 6.76 Fl Oz**Cutex**$2.80**4.6★51,945 rev](https://www.amazon.com/dp/B06XBBS1WP) [3**Onyx Professional 100% Pure Acetone Nail Polish Remover Kit with 7 inch Nail File 8 fl oz - Made in USA Maximum-Strength Gel Polish Remover Artificial & Glitter Nail Polish**Onyx Professional**$8.72**4.6★22,756 rev](https://www.amazon.com/dp/B0F5X2SFQ5) [4**Glamonade Acetone Nail Polish Remover: Gel Polish Remover for Removal of Regular Nail Polish/Gel/Nail Tips/Glitter Polish | Grape Scent Gel Nail Polish Remover with Easy Push-Down Pump(6.34 Fl Oz)**Glamonade**$9.42**4.4★472 rev](https://www.amazon.com/dp/B0FQNNQPX1) [5**Gellen Nail Polish Remover Non Acetone Nail Polish Removal for Regular Nail Polishes Jasmine Scent Healthy Nail Polish Remover with Easy Push-down Pump 6.09 Fl Oz**GELLEN**$7.49**4.4★1,389 rev](https://www.amazon.com/dp/B0DJM1165R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Nail Polish Remover Nourishing Acetone-Based Formulated with Panthenol and Vitamin E 6 Fl Oz**Amazon Essentials**$1.98**46 rev1mo ago](https://www.amazon.com/dp/B0F3HTD4S8) [**Amazon Essentials Nail Polish Remover Strengthening Acetone-Based Formula Formulated with Panthenol and Vitamin E 6 Fl Oz**Amazon Essentials**$2.00**45 rev2mo ago](https://www.amazon.com/dp/B0F3HN7B94) [**Nail Polish Remover Pads - 100 Pack - Non-Acetone - Individually Wrapped Wipes - Gentle Formula - Fingernail Polish Remover - Bulk Value Set for Home Salon & Travel**WGF PROFESSIONAL NAIL CARE**$15.58**417 rev7mo ago](https://www.amazon.com/dp/B0G4ZM6F2T) [**Glamonade Acetone Nail Polish Remover: Gel Polish Remover for Removal of Regular Nail Polish/Gel/Nail Tips/Glitter Polish | Grape Scent Gel Nail Polish Remover with Easy Push-Down Pump(6.34 Fl Oz)**Glamonade**$9.42**472 rev10mo ago](https://www.amazon.com/dp/B0FQNNQPX1) [**Onyx Professional 100% Pure Acetone Nail Polish Remover Kit with 7 inch Nail File 8 fl oz - Made in USA Maximum-Strength Gel Polish Remover Artificial & Glitter Nail Polish**Onyx Professional**$8.72**22,756 rev1y ago](https://www.amazon.com/dp/B0F5X2SFQ5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Nail Polish Remover Nourishing Acetone-Based Formulated with Panthenol and Vitamin E 6 Fl Oz**Amazon Essentials**$1.98**4.2★**▲ 260%**](https://www.amazon.com/dp/B0F3HTD4S8) [**Amazon Essentials Nail Polish Remover Strengthening Acetone-Based Formula Formulated with Panthenol and Vitamin E 6 Fl Oz**Amazon Essentials**$2.00**4.4★**▲ 255%**](https://www.amazon.com/dp/B0F3HN7B94) [**Nail Polish Remover Pads - 100 Pack - Non-Acetone - Individually Wrapped Wipes - Gentle Formula - Fingernail Polish Remover - Bulk Value Set for Home Salon & Travel**WGF PROFESSIONAL NAIL CARE**$15.58**4.4★**▲ 204%**](https://www.amazon.com/dp/B0G4ZM6F2T) [**Glamonade Acetone Nail Polish Remover: Gel Polish Remover for Removal of Regular Nail Polish/Gel/Nail Tips/Glitter Polish | Grape Scent Gel Nail Polish Remover with Easy Push-Down Pump(6.34 Fl Oz)**Glamonade**$9.42**4.4★**▲ 121%**](https://www.amazon.com/dp/B0FQNNQPX1) [**Cutex Nourishing Nail Polish Remover Leaves Fingernails & Toenails Looking Healthy Contains Vitamins E 10.1 fl oz**Cutex**$2.99**4.8★**▲ 93%**](https://www.amazon.com/dp/B09FX9Y7CZ)
**~~View all trending →~~**
## **What buyers say about nail polish remover**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**15%
*“Easy to remove”*
**Efficiency**14%
*“The item works really well”*
**Quality-Overall**13%
*“Good and affordable”*
**Ease Of Cleaning**11%
*“Cleans well”*
**Smell**9%
*“No strong odor”*
**Advertised Vs Actual Product**7%
*“As described”*
**Value For Money**7%
*“WORTH THE PRICE”*
**Stitch/Finish/Polish**2%
*“I really like these-they have ample polish remover on them and work well”*
**Moist/Dry**2%
*“Moisturizing”*
**Soft Feel**1%
*“Gentle”*
### **What buyers complain about **
**Functionality-Overall**22%
*“Did not work as expected”*
**Smell**13%
*“Smells weird”*
**Value For Money**8%
*“Overpriced”*
**Size-Overall**7%
*“The bottle is super small”*
**Leak-Proof**6%
*“Leaked”*
**Moist/Dry**6%
*“Some were completely dry”*
**Ease Of Cleaning**5%
*“a little messy”*
**Advertised Vs Actual Product**3%
*“not as described”*
**Ease Of Use**2%
*“Hard to Open”*
**Quality-Overall**2%
*“Garbage”*
### **Top return reasons **
**Functionality-Overall**30%
**Smell**17%
**Advertised Vs Actual Product**12%
**Leak-Proof**12%
**Value For Money**5%
**Size-Overall**5%
**Defective Material/Parts**3%
**Moist/Dry**3%
**Motor Power**1%
**Strength**1%
## **Common questions**
- **Is nail polish remover profitable to sell on Amazon United States?**
- The niche generates $4.7M/yr across 21 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +23.7%. Flapen's verdict: Launch it (57/100).
- **How competitive is the nail polish remover niche?**
- 13 brands and 562 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in nail polish remover?**
- Top complaints mined from reviews: Functionality-Overall, Smell, Value For Money. The return rate is 0.1%.
- **When does demand for nail polish remover peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the nail polish remover niche?**
- Listings span $1.98–$15.58; the average listing price is $7.03 (sweet spot $15–$100). The average incumbent carries 14,391 reviews — the moat a new listing must climb.
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