---
title: "Nail Growth Oil — $331K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nail-growth-oil"
last_updated: "2026-08-11T07:02:17.121Z"
locale: en
meta:
description: "Niche score 40/100 · $331K/yr market · 450K searches/yr · $10.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $331K/yr market · 450K searches/yr · $10.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nail Growth Oil — $331K/yr Amazon US Niche (2026) - Flapen"
---
# **nail growth oil**
**Skip it**
Soft demand (-27.5% this quarter) — this niche doesn't clear our bar today.
Market size 52Growth 11Conversion 76Competition 19Returns 98Price range 51Avg price 35Brand share 12Review moat 19Quality gap 38
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$331K**
$331K/yr · 450K searches
**Price range**
**Good****$4.57–$25.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$10.24**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****15,939.08**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-27.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, nail growth oil is a $331K/yr Amazon United States market (450K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar–Apr–Jun–Jul. Verdict: Skip it — 40/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nail growth oil market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$307K–$410K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**2%**
- Bliss Kiss47% - Bint Nails37% - Purely Radiant4% - Nail-Aid4% - Onyx Professional3% - The Mani Pedi Essentials3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.5% search growth over the last 90 days.
15K10KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, Jun, Jul · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/nail-growth-oil/trend)
## **Top nail growth oil search terms**
- **nail growth oil**265K/yr-36.7%4.8% conv. - **bliss kiss cuticle oil pen**30K/yr+8.3%11.7% conv. - **brother cosmetics nail growth oil**43K/yr-38.5%13.2% conv. - **bliss kiss**14K/yr+20.4%5.5% conv. - **bliss kiss cuticle oil**10K/yr+7.3%7.1% conv. - **brother nail growth oil**11K/yr-37.5%10.8% conv. - **bliss kiss nail oil**7K/yr+28.0%7.3% conv. - **brothers cosmetics nail growth oil**9K/yr-30.4%11.5% conv. - **nail growth and strengthener oil**4K/yr+43.3%3.6% conv. - **nail growth oil pen**7K/yr-7.5%2.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/nail-growth-oil/search-terms)
## **Top nail growth oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$33K20%$66K30%$99K40%$132K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brother Cosmetics Official Viral Oil - Nail Oil For Growth Support Strength & Moisture - Moisturizing Cuticle Oil for Damaged Dry Brittle Nails - Nail Repair & Care Formula For Men & Women**Bint Nails**$10.10**4.5★475 rev](https://www.amazon.com/dp/B0FKJM87CF) [2**Bliss Kiss Fragrance Free Nail Oil Cuticle Pen with Vitamin E & Jojoba - Nail Strengthener Nail Growth Serum for Brittle Peeling Breaking Thin Nails**Bliss Kiss**$8.62**4.6★13,338 rev](https://www.amazon.com/dp/B00DYMYRX2) [3**Bliss Kiss | 1 Vanilla Fragrance | Nail Oil Cuticle Pen w/Vitamin E & JojobaNail Strengthener Nail Growth Serum for Brittle Peeling Breaking Thin Nails**Bliss Kiss**$8.87**4.6★13,338 rev](https://www.amazon.com/dp/B01J6J9D9O) [4**Bliss Kiss | 1 Crisp Fragrance | Nail Oil Cuticle Pen w/Vitamin E & JojobaNail Strengthener Nail Growth Serum for Brittle Peeling Breaking Thin Nails**Bliss Kiss**$8.87**4.6★13,338 rev](https://www.amazon.com/dp/B00DYMYY2G) [5**Purely Radiant Beauty Nail Growth Oil Natural Cuticle Serum for Stronger Nails & Healthy Growth | Jojoba Castor Coconut & Argan Oils | Prevents Breakage Peeling & Brittleness (3ml)**Purely Radiant**$10.12**4.4★67 rev](https://www.amazon.com/dp/B0FMGXC7SN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brother Cosmetics Official Viral Oil - Nail Oil For Growth Support Strength & Moisture - Moisturizing Cuticle Oil for Damaged Dry Brittle Nails (Cocoa Brother Scent)**Bint Nails**$10.08**475 rev9mo ago](https://www.amazon.com/dp/B0FX637KQX) [**Purely Radiant Beauty Nail Growth Oil Natural Cuticle Serum for Stronger Nails & Healthy Growth | Jojoba Castor Coconut & Argan Oils | Prevents Breakage Peeling & Brittleness (3ml)**Purely Radiant**$10.12**67 rev11mo ago](https://www.amazon.com/dp/B0FMGXC7SN) [**Brother Cosmetics Official Viral Oil - Nail Oil For Growth Support Strength & Moisture - Moisturizing Cuticle Oil for Damaged Dry Brittle Nails - Nail Repair & Care Formula For Men & Women**Bint Nails**$10.10**475 rev11mo ago](https://www.amazon.com/dp/B0FKJM87CF) [**TMPE Nail Growth Oil 1 fl oz | Rosehip Jojoba & Almond Oil Blend | Fast Nail Growth Serum for Stronger Longer Nails | Cuticle Oil Strengthener | Nourishing Nail Treatment for Brittle Damaged Nails**The Mani Pedi Essentials**$6.43**53 rev2y ago](https://www.amazon.com/dp/B0CVTPVD17) [**Bliss Kiss Refillable Cuticle Oil Pen with Cuticle Pusher for Nails | Empty 8 ml Nail Oil Pen with soft brush applicator | No Leaks 1-Pack**Bliss Kiss**$7.32**1,188 rev5y ago](https://www.amazon.com/dp/B08NM1SX1F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TMPE Nail Growth Oil 1 fl oz | Rosehip Jojoba & Almond Oil Blend | Fast Nail Growth Serum for Stronger Longer Nails | Cuticle Oil Strengthener | Nourishing Nail Treatment for Brittle Damaged Nails**The Mani Pedi Essentials**$6.43**4.3★**▲ 158%**](https://www.amazon.com/dp/B0CVTPVD17) [**Purely Radiant Beauty Nail Growth Oil Natural Cuticle Serum for Stronger Nails & Healthy Growth | Jojoba Castor Coconut & Argan Oils | Prevents Breakage Peeling & Brittleness (3ml)**Purely Radiant**$10.12**4.4★**▲ 139%**](https://www.amazon.com/dp/B0FMGXC7SN) [**Sally Hansen Nail Treatment Vitamin E Nail & Cuticle Oil | Enriched with Natural Essential Oils & Vitamin E | Deeply Nourishes & Conditions Dry Nails & Cuticles**Sally Hansen**$6.41**4.6★**▲ 55%**](https://www.amazon.com/dp/B000AADF20) [**Bliss Kiss Refillable Cuticle Oil Pen with Cuticle Pusher for Nails | Empty 8 ml Nail Oil Pen with soft brush applicator | No Leaks 1-Pack**Bliss Kiss**$7.32**4.7★**▲ 48%**](https://www.amazon.com/dp/B08NM1SX1F) [**Bliss Kiss | Fragrance Free | Nail Oil Cuticle Dropper w/Vitamin E & JojobaNail Strengthener Nail Growth Oil and Serum for Brittle Peeling Breaking Thin Nails | 0.5oz |**Bliss Kiss**$16.60**4.7★**▲ 37%**](https://www.amazon.com/dp/B01H7IMBAO)
**~~View all trending →~~**
## **What buyers say about nail growth oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**17%
*“Great scent”*
**Quality-Overall**13%
*“Excellent product”*
**Moist/Dry**7%
*“Its moisturizing”*
**Soft Feel**6%
*“feels very good”*
**Hair Growth**6%
*“Actually helps with growth”*
**Efficiency**6%
*“it works very well”*
**Ease Of Use**5%
*“Easy to fill”*
**Value For Money**5%
*“Good deal”*
**Ease Of Application**4%
*“makes application clean”*
**Advertised Vs Actual Product**4%
*“As advertised”*
### **What buyers complain about **
**Functionality-Overall**18%
*“Did not work”*
**Durability**8%
*“breaking as much”*
**Smell**8%
*“Overpowering scent”*
**Value For Money**6%
*“Expensive”*
**Moist/Dry**6%
*“Not as moisturizing as claims”*
**Symptom Reduction**5%
*“No improvement”*
**Strength**5%
*“they still break rather easily”*
**Hard Feel**4%
*“Hard as nails”*
**Advertised Vs Actual Product**3%
*“False advertisement”*
**Ease Of Use**2%
*“Very difficult to remove”*
### **Top return reasons **
**Smell**27%
**Functionality-Overall**22%
**Advertised Vs Actual Product**11%
**Oily/Greasy**5%
**Leak-Proof**4%
**Moist/Dry**4%
**Defective Material/Parts**3%
**Value For Money**3%
**Dispensing Mechanism**3%
**Absorbency**3%
## **Common questions**
- **Is nail growth oil profitable to sell on Amazon United States?**
- The niche generates $331K/yr across 13 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the nail growth oil niche?**
- 7 brands and 32 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in nail growth oil?**
- Top complaints mined from reviews: Functionality-Overall, Durability, Smell. The return rate is 0.4%.
- **When does demand for nail growth oil peak?**
- Demand peaks in Mar–Apr–Jun–Jul; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the nail growth oil niche?**
- Listings span $4.57–$25.72; the average listing price is $10.24 (sweet spot $15–$100). The average incumbent carries 15,939 reviews — the moat a new listing must climb.
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