---
title: "Nad Serum — $4.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nad-serum"
last_updated: "2026-08-11T07:00:06.451Z"
locale: en
meta:
description: "Niche score 57/100 · $4.7M/yr market · 1.6M searches/yr · $45.28 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $4.7M/yr market · 1.6M searches/yr · $45.28 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Nad Serum — $4.7M/yr Amazon US Niche (2026) - Flapen"
---
# **nad serum**
**Launch it**
A $4.7M/yr market growing +22.2% this quarter with returns at 1.1% — clears our launch bar.
Market size 97Growth 51Conversion 71Competition 25Returns 94Price range 57Avg price 95Brand share 0Review moat 44Quality gap 45
**Market size**
**Incredible****$4.7M**
$4.7M/yr · 1.6M searches
**Avg price**
**Incredible****$45.28**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$12.72–$162.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+22.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,061.94**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nad serum is a $4.7M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 57/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nad serum market data**
- **Units sold / yr**
- **80K–100K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$3.6M–$4.5M**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#183**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **72%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **121 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- numbuzin72% - medicube18% - Qure11% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 20 weeks — +22.2% search growth over the last 90 days.
90K70KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/nad-serum/trend)
## **Top nad serum search terms**
- **numbuzin**677K/yr+5.4%4.1% conv. - **numbuzin 9**300K/yr+20.3%8.3% conv. - **qure microinfusion system**222K/yr-30.9%1.1% conv. - **medicube nad serum**25K/yr+837.3%8.4% conv. - **medicube egf nad firming serum**25K/yr+628.2%8.6% conv. - **qure**72K/yr-7.3%0.7% conv. - **medicube firming serum**21K/yr>1,000%8.0% conv. - **medicube nad**20K/yr+674.0%6.9% conv. - **qureskincare microneedle with serum**31K/yr-13.6%0.7% conv. - **nad serum**33K/yr+149.2%1.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/nad-serum/search-terms)
## **Top nad serum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$468K20%$935K30%$1.4M40%$1.9M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**numbuzin No.9 NAD+ Peptide Serum for Face Neck and Body - for anti-aging Sagging Skin Fine Lines & Elasticity Lifting Hydrating & Skin Tightening Formula Korean Skincare 1.69 fl oz**numbuzin**$20.83**4.6★3,300 rev](https://www.amazon.com/dp/B0DLKGLBPG) [2**medicube NAD EGF Firming Serum for Face & Neck | Anti-Aging Serum with EGF Peptide NAD+ & Collagen | Wrinkle Appearance Elasticity & Pore Care | Korean Skincare 1.01 fl.oz**medicube**$19.97**4.7★496 rev](https://www.amazon.com/dp/B0GCC2JV65) [3**numbuzin No.9 NAD+ Retinol Eye Cream for Dark Circles Puffiness Crows Feet with 50 Peptides 4% Niacinamide & Ceramide Reduces Wrinkles & Fine Lines korean eye cream 0.33 fl oz**numbuzin**$15.20**4.4★1,904 rev](https://www.amazon.com/dp/B0F4R939KD) [4**numbuzin No.9 NAD+ Salmon PDRN Toner Glass Skin Hydrating Toner with Peptides & Niacinamide Instant Plumping Firming & Anti-Aging Korean Skincare 5.07 fl oz**numbuzin**$15.76**4.6★1,662 rev](https://www.amazon.com/dp/B0F4RF551P) [5**numbuzin No.9 NAD+ Retinal Eye Cream for Eyes & Face with Peptides & Niacinamide Gentle Retinal Yet Powerful Anti-Aging Care Fine Lines Dark Circles & Pores Korean Eye Cream 0.67 fl. oz.**numbuzin**$17.22**4.7★134 rev](https://www.amazon.com/dp/B0GR1491KV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Qure Micro-Infusion System for Face - Clear Formula for All Skin Types Easy 5min at-Home Skincare Facial Application - 2 Month Supply**Qure**$147.94**14 rev4mo ago](https://www.amazon.com/dp/B0GS3C6SFM) [**numbuzin No.9 NAD+ Retinal Eye Cream for Eyes & Face with Peptides & Niacinamide Gentle Retinal Yet Powerful Anti-Aging Care Fine Lines Dark Circles & Pores Korean Eye Cream 0.67 fl. oz.**numbuzin**$17.22**134 rev4mo ago](https://www.amazon.com/dp/B0GR1491KV) [**Qure Micro-Infusion System for Face - All Skin Types Easy 5min at-Home Skincare Facial Application - 2 Month Supply Mix Set**Qure**$148.28**50 rev6mo ago](https://www.amazon.com/dp/B0GGC4FMWS) [**Qure Micro-Infusion System for Face - Blue Formula for All Skin Types Easy 5min Skincare Facial Application - 3 Month Supply**Qure**$162.20**50 rev6mo ago](https://www.amazon.com/dp/B0GD25756Y) [**Qure Micro-Infusion System for Face - Blue Formula for All Skin Types Easy 5min Skincare Facial Application - 1 Month Supply**Qure**$114.29**28 rev6mo ago](https://www.amazon.com/dp/B0GD24BQSY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Qure Micro-Infusion System for Face - Blue Formula for All Skin Types Easy 5min Skincare Facial Application - 3 Month Supply**Qure**$162.20**4.2★**▲ 170%**](https://www.amazon.com/dp/B0GD25756Y) [**medicube NAD EGF Firming Serum for Face & Neck | Anti-Aging Serum with EGF Peptide NAD+ & Collagen | Wrinkle Appearance Elasticity & Pore Care | Korean Skincare 1.01 fl.oz**medicube**$19.97**4.7★**▲ 169%**](https://www.amazon.com/dp/B0GCC2JV65) [**Qure Micro-Infusion System for Face - All Skin Types Easy 5min at-Home Skincare Facial Application - 2 Month Supply Mix Set**Qure**$148.28**4.2★**▲ 169%**](https://www.amazon.com/dp/B0GGC4FMWS) [**numbuzin No.9 NAD+ Retinal Eye Cream for Eyes & Face with Peptides & Niacinamide Gentle Retinal Yet Powerful Anti-Aging Care Fine Lines Dark Circles & Pores Korean Eye Cream 0.67 fl. oz.**numbuzin**$17.22**4.7★**▲ 169%**](https://www.amazon.com/dp/B0GR1491KV) [**Qure Micro-Infusion System for Face - Blue Formula for All Skin Types Easy 5min Skincare Facial Application - 1 Month Supply**Qure**$114.29**4.0★**▲ 169%**](https://www.amazon.com/dp/B0GD24BQSY)
**~~View all trending →~~**
## **What buyers say about nad serum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**14%
*“It really helps my skin”*
**Moist/Dry**12%
*“Good moisturizer”*
**Soft Feel**10%
*“Nice and smooth”*
**Quality-Overall**8%
*“Excellent Product”*
**Brightness/Shine/Glow**6%
*“adds a nice glow”*
**Absorbency**5%
*“absorbs really well”*
**Value For Money**4%
*“Value For Money”*
**Suitability Dry Skin**4%
*“I have sensitive and dry skin, so I was very happy about that”*
**Texture/Consistency-Overall**3%
*“Nice consistency”*
**Allergies**3%
*“does not irritate my skin”*
### **What buyers complain about **
**Allergies**10%
*“irritates skin”*
**Functionality-Overall**7%
*“Doesn't work as advertised”*
**Smell**6%
*“No scent”*
**Skin Health**5%
*“will irritate your skin”*
**Symptom Reduction**5%
*“No improvement at all”*
**Adhesion/Stickiness**3%
*“It does leave my skin feeling tacky sticky”*
**Moist/Dry**3%
*“The skin became extremely dry”*
**Suitability Dry Skin**2%
*“dry that my concealer couldnt even hide the dry patches”*
**Sensitivity-Overall**2%
*“I have extremely sensitive skin”*
**Thickness**2%
*“The consistency seems thick”*
### **Top return reasons **
**Functionality-Overall**18%
**Value For Money**11%
**Advertised Vs Actual Product**9%
**Moist/Dry**5%
**Smell**5%
**Skin Health**5%
**Leak-Proof**5%
**Adhesion/Stickiness**4%
**Suitability Combination Skin**3%
**Product Condition**3%
## **Common questions**
- **Is nad serum profitable to sell on Amazon United States?**
- The niche generates $4.7M/yr across 18 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +22.2%. Flapen's verdict: Launch it (57/100).
- **How competitive is the nad serum niche?**
- 3 brands and 16 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nad serum?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 1.1%.
- **What does it cost to enter the nad serum niche?**
- Listings span $12.72–$162.20; the average listing price is $45.28 (sweet spot $15–$100). The average incumbent carries 2,062 reviews — the moat a new listing must climb.
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