---
title: "Nabi — $66K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/nabi"
last_updated: "2026-08-11T08:44:53.144Z"
locale: en
meta:
description: "Niche score 49/100 · $66K/yr market · 223K searches/yr · $10.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $66K/yr market · 223K searches/yr · $10.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nabi — $66K/yr Amazon US Niche (2026) - Flapen"
---
# **nabi**
**Skip it**
A small market ($66K/yr) — this niche doesn't clear our bar today.
Market size 17Growth 21Conversion 35Competition 63Returns 97Price range 52Avg price 39Brand share 72Review moat 27Quality gap 75
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$2.68–$28.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.71**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,824.13**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$66K**
$66K/yr · 223K searches
According to Flapen's Amazon United States niche tracking, nabi is a $66K/yr Amazon United States market (223K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nabi market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$64K–$86K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#136**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**46**
**Top-5 brand share**
**62%**
Top 20: 99%
**Top-5 click share**
**47%**
Top 20: 89%
**Open market**
**31%**
- Generic21% - Nabi17% - LANGMANNI8% - KIMIEYE8% - IS'MINE8% - BLOOM IN BOX8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.
9K7KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/nabi/trend)
## **Top nabi search terms**
- **lip liner pack**106K/yr-5.1%2.5% conv. - **nabi lip liner**28K/yr-10.0%2.1% conv. - **lip liners pack**17K/yr+6.3%2.6% conv. - **langmanni lip liner**8K/yr+26.3%4.0% conv. - **lip liner bulk**10K/yr-26.5%1.7% conv. - **lipliner sets**9K/yr-7.0%2.3% conv. - **lip liner packs**10K/yr-14.7%2.1% conv. - **langmanni**9K/yr-17.8%0.8% conv. - **pack of lip liners**10K/yr-30.0%2.6% conv. - **lipliner pack**6K/yr-4.4%2.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/nabi/search-terms)
## **Top nabi products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$5K12%$8K16%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**12-Piece Brown Tone Lip Liner Pencil Set Assorted Colors**Generic**$10.06**4.5★347 rev](https://www.amazon.com/dp/B0FR2KHJJ9) [2**Nabi Lip Liner Pencil Set - 54 Pcs Lip Pencil Bulk Pack | Long Lasting Lip Liner for Women | Assorted Colors Makeup Lip Liners | Professional Quality**Nabi**$27.85**4.6★5,329 rev](https://www.amazon.com/dp/B00CVDTMI0) [3**ISMINE Matte Lip Liner Set - 12 Assorted Colors High Pigmented Natural Lip Makeup Soft Pencils Longwear Smooth Ultra Fine (Color Set -1)**IS'MINE**$7.01**4.3★5,438 rev](https://www.amazon.com/dp/B097GKHCTY) [4**30 pcs Lip Liner Pencil Set High Pigmented Lip Makeup Long-wearing Deep and Rich in Color Enhance Lip Volume 6.25 inches Long Wooden Pencil**BLOOM IN BOX**$13.60**4.5★39 rev](https://www.amazon.com/dp/B0F4P2J6J9) [5**Nabi 12-Piece Brown Lip Liner Pencil Set - Assorted Brown Tones | Long-Lasting Creamy Formula | Lip Makeup Kit for Women**Nabi**$9.80**4.4★329 rev](https://www.amazon.com/dp/B0DPJKR8MD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LANGMANNI 6Pcs Peel Off Lip Liner Set Lip Stain Peel Off Long-Lasting Waterproof & Smudge-Proof Matte Lip Liners With Ergonomic Handle & Precision Brush Makeup Gift for Girls (6 Colors Set)**LANGMANNI**$9.50**217 rev9mo ago](https://www.amazon.com/dp/B0FSRRFGPN) [**Petansy Matte Lip Liner Set 12 Colors Long Lasting Waterproof Nude Lip Liner Pencil Set Smooth and High Pigmented Natural Lip Makeup Pencil Matte Makeup Lipliners**Petansy**$8.58**24 rev10mo ago](https://www.amazon.com/dp/B0FRMDNT59) [**Aseawave Matte Lip Liner Set 12 Colors Brown Tone Natural Lip Makeup Ultra Fine Lip Liner & Eyeliner Set Creamy Long Lasting High Pigmented Pencil Various Shades of Brown**Aseawave**$9.94**39 rev10mo ago](https://www.amazon.com/dp/B0FQTBS5X5) [**12Pcs Lip Makeup Set 6 Lip Liners + 6 Matte Lipsticks Rich Color Set B**Jolilab**$9.30**522 rev1y ago](https://www.amazon.com/dp/B0FCBBJP4X) [**12pc Ultra Fine Lip &Eye Liner Brown Set**Generic**$10.65**291 rev1y ago](https://www.amazon.com/dp/B0F8Q6ZYG8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Petansy Matte Lip Liner Set 12 Colors Long Lasting Waterproof Nude Lip Liner Pencil Set Smooth and High Pigmented Natural Lip Makeup Pencil Matte Makeup Lipliners**Petansy**$8.58**4.0★**▲ 300%**](https://www.amazon.com/dp/B0FRMDNT59) [**6 Pcs Gradient Lip Liner and Lipstick Combo Set - 2-in-1 Ombre Lipstick & Brown Lip Liner Duo - Waterproof Long-Lasting Matte Finish - Smudge-Proof Full Coverage Lip Kit for Fuller & Plumper Lips**Beauty Glazed**$8.71**3.9★**▲ 211%**](https://www.amazon.com/dp/B0F1F4MD13) [**Nabi 12-Piece Brown Lip Liner Pencil Set - Assorted Brown Tones | Long-Lasting Creamy Formula | Lip Makeup Kit for Women**Nabi**$9.80**4.4★**▲ 122%**](https://www.amazon.com/dp/B0DPJKR8MD) [**ColourPop Lippie Lip Pencil Vault - 10 High-Pigment Long-Lasting & Sharpenable Lip Liners with High-Impact Color - Vegan Cream Formula with Precise Application - Truth or Bare (0.04 oz)**ColourPop**$28.18**4.6★**▲ 103%**](https://www.amazon.com/dp/B0DV8ZXJX2) [**Aseawave Matte Lip Liner Set 12 Colors Brown Tone Natural Lip Makeup Ultra Fine Lip Liner & Eyeliner Set Creamy Long Lasting High Pigmented Pencil Various Shades of Brown**Aseawave**$9.94**4.4★**▲ 85%**](https://www.amazon.com/dp/B0FQTBS5X5)
**~~View all trending →~~**
## **What buyers say about nabi**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**38%
*“color is accurate”*
**Value For Money**12%
*“Excellent value”*
**Soft Feel**9%
*“Buttery smooth”*
**Quality-Overall**8%
*“quality you get is exquisite”*
**Durability**3%
*“It has good durability”*
**Ease Of Application**3%
*“has a practical application”*
**Texture/Consistency-Overall**3%
*“amazing texture”*
**Moist/Dry**2%
*“Moisturizing”*
**Ease Of Use**2%
*“Easy to use”*
**Size-Overall**1%
*“they're the perfect size”*
### **What buyers complain about **
**Color**22%
*“Not the Right Colors”*
**Durability**11%
*“Break easily”*
**Quality-Overall**9%
*“Product is cheaply made”*
**Size-Overall**6%
*“Really small”*
**Value For Money**4%
*“Not worth it”*
**Moist/Dry**4%
*“Not moisturizing”*
**Advertised Vs Actual Product**4%
*“Not as described”*
**Smudge Resistance**4%
*“They do smudge a bit”*
**Stain Resistance**2%
*“The stain doesn't go on your lips or stay long enough to create a little color”*
**Functionality-Overall**2%
*“dont work very well”*
### **Top return reasons **
**Color**44%
**Advertised Vs Actual Product**11%
**Quality-Overall**7%
**Size-Overall**6%
**Moist/Dry**4%
**Functionality-Overall**4%
**Defective Material/Parts**4%
**Texture/Consistency-Overall**2%
**Durability**2%
**Product Condition**2%
## **Common questions**
- **Is nabi profitable to sell on Amazon United States?**
- The niche generates $66K/yr across 32 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the nabi niche?**
- 21 brands and 46 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in nabi?**
- Top complaints mined from reviews: Color, Durability, Quality-Overall. The return rate is 0.7%.
- **When does demand for nabi peak?**
- Demand peaks in Oct–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the nabi niche?**
- Listings span $2.68–$28.18; the average listing price is $10.71 (sweet spot $15–$100). The average incumbent carries 3,824 reviews — the moat a new listing must climb.
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