---
title: "Mythic Oil — $946K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mythic-oil"
last_updated: "2026-08-11T07:06:56.173Z"
locale: en
meta:
description: "Niche score 47/100 · $946K/yr market · 1.0M searches/yr · $25.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $946K/yr market · 1.0M searches/yr · $25.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mythic Oil — $946K/yr Amazon US Niche (2026) - Flapen"
---
# **mythic oil**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 77Growth 15Conversion 46Competition 39Returns 96Price range 80Avg price 95Brand share 0Review moat 23Quality gap 37
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.16**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.13–$48.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$946K**
$946K/yr · 1.0M searches
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,898.18**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-20.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mythic oil is a $946K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Jun–Nov. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mythic oil market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$755K–$1.0M**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#167**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **59%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **—flat
**Sellers**
**43**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**0%**
- L'Oreal Paris62% - L'Oréal Professionnel Paris38%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.
35K25KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Jun, Nov · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mythic-oil/trend)
## **Top mythic oil search terms**
- **loreal professional**172K/yr+11.3%1.0% conv. - **loreal hair oil**130K/yr-29.8%6.3% conv. - **loreal hair serum**105K/yr-15.3%3.6% conv. - **loreal absolut repair**81K/yr+20.5%2.8% conv. - **absolute repair loreal**76K/yr-3.4%3.3% conv. - **loreal extraordinary oil**52K/yr-27.2%4.2% conv. - **loreal oil**40K/yr-20.1%5.9% conv. - **loreal elvive serum**36K/yr-4.7%3.6% conv. - **elvive serum**32K/yr-17.2%4.0% conv. - **loreal serum hair**35K/yr-23.7%3.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mythic-oil/search-terms)
## **Top mythic oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$95K20%$189K30%$284K40%$379K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOral Paris Elvive Extraordinary Oil Miracle Hair Serum Intense Nourishment Up to 6x more Shine up to 230 heat protection suitable for all hair types 100ml**L'Oreal Paris**$20.31**4.7★10,167 rev](https://www.amazon.com/dp/B0083H8ASG) [2**LOreal Professionnel Paris Absolut Repair 10-in-1 Oil - Nourishing Multi-Benefit Hair Oil For Dry & Damaged Hair Smooths Repairs Damage & Provides Hair Shine Color Safe**L'Oréal Professionnel Paris**$35.46**4.7★19,936 rev](https://www.amazon.com/dp/B0918FHY6P) [3**LOral Professionnel Paris Absolut Repair Hair Mask - Nourishing Protein Treatment For Dry & Damaged Hair Hydrates Repairs Damage & Adds Hair Shine Color Safe**L'Oréal Professionnel Paris**$44.76**4.6★3,680 rev](https://www.amazon.com/dp/B099XMVSB1) [4**LOreal Paris Elvive Hyaluron Plump Moisture Plump Hair Serum for Dehydrated Dry Hair with Hyaluronic Acid Care Complex Paraben-Free 4.4 Fl Oz**L'Oreal Paris**$7.76**4.6★5,702 rev](https://www.amazon.com/dp/B0BCR43SCW) [5**LOreal Paris Bond Repair+ Hair Oil-in-Serum Heat Protectant to Strengthen Damaged Color-Treated Hair Provides Intense Shine and Frizz Control EverPure 1.6 Fl Oz (Packaging May Vary)**L'Oreal Paris**$9.85**4.3★1,372 rev](https://www.amazon.com/dp/B0DM9NWZGH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOreal Paris Elvive Glycolic + Gloss High Shine Leave-In Hair Serum Smooths Dull Porous Hair Into High-Shine Glossy Hair 4.4 Fl Oz**L'Oreal Paris**$7.75**997 rev6mo ago](https://www.amazon.com/dp/B0FWKX1QMC) [**LOral Professionnel Paris Absolut Repair 10-in-1 Oil Nourishing Multi-Benefit Oil For Dry & Damaged Hair Repairs Hair and Provides Shine**L'Oréal Professionnel Paris**$19.48**19,936 rev11mo ago](https://www.amazon.com/dp/B0DW3ZWX3X) [**LOreal Paris Elvive Hyaluron + Pure Oil Erasing Scalp Serum with Salicylic Acid For Oily Hair 3.45 Fl Oz**L'Oreal Paris**$10.79**445 rev1y ago](https://www.amazon.com/dp/B0DR9MSBTL) [**LOreal Paris Bond Repair+ Hair Oil-in-Serum Heat Protectant to Strengthen Damaged Color-Treated Hair Provides Intense Shine and Frizz Control EverPure 1.6 Fl Oz (Packaging May Vary)**L'Oreal Paris**$9.85**1,372 rev1y ago](https://www.amazon.com/dp/B0DM9NWZGH) [**LOral Professionnel Paris Absolut Repair Molecular Hair Mask - Bond Building & Repair For All Color Treated and Damaged Hair With Peptide Bonder & Amino Acids**L'Oréal Professionnel Paris**$48.51**3,700 rev1y ago](https://www.amazon.com/dp/B0D7NZ3N7P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOral Paris Extraordinary Oil Hair Serum with Floral Oils | Suitable for All Hair Types | Lightweight Hair Serum | 3.38 fl oz (100 mL)**L'Oreal Paris**$18.16**4.4★**▲ 370%**](https://www.amazon.com/dp/B08FW1GJ4F) [**LOreal Paris Serum Protection and Shine For Dry Flyaway & Frizzy Hair With 6 Rare Flower Oils Extraordinary Oil 30ml**L'Oreal Paris**$11.50**4.2★**▲ 263%**](https://www.amazon.com/dp/B08MGMF9ZL) [**LOreal Paris Elvive Glycolic + Gloss High Shine Leave-In Hair Serum Smooths Dull Porous Hair Into High-Shine Glossy Hair 4.4 Fl Oz**L'Oreal Paris**$7.75**4.4★**▲ 71%**](https://www.amazon.com/dp/B0FWKX1QMC) [**LOral Professionnel Paris Absolut Repair Molecular Hair Mask - Bond Building & Repair For All Color Treated and Damaged Hair With Peptide Bonder & Amino Acids**L'Oréal Professionnel Paris**$48.51**4.5★**▲ 27%**](https://www.amazon.com/dp/B0D7NZ3N7P) [**LOral Professionnel Paris Absolut Repair Conditioner - Nourishing Protein Treatment For Dry Damaged Hair Repairs Damage & Provides Hair Shine Color Safe**L'Oréal Professionnel Paris**$40.19**4.6★**▲ 15%**](https://www.amazon.com/dp/B095B7C817)
**~~View all trending →~~**
## **What buyers say about mythic oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**23%
*“smells divine”*
**Quality-Overall**13%
*“Price point is fair for the quality and results”*
**Soft Feel**11%
*“Keeps my hair soft”*
**Moist/Dry**7%
*“Helps with hydration”*
**Brightness/Shine/Glow**6%
*“Excellent shine”*
**Value For Money**4%
*“Good for the price”*
**Hair Growth**3%
*“I have seen improvement on my hair”*
**Suitability Straight Hair**3%
*“Great for hair”*
**Hair Styling**3%
*“Love it makes my hair shine”*
**Suitability Curly Hair**3%
*“Great frizz tamer”*
### **What buyers complain about **
**Smell**17%
*“chemical smell”*
**Oily/Greasy**6%
*“Made my hair too greasy”*
**Hair Related**6%
*“it didn't work on my hair”*
**Moist/Dry**6%
*“No moisture”*
**Value For Money**5%
*“Not worth the price”*
**Adhesion/Stickiness**4%
*“But the product is pretty sticky”*
**Functionality-Overall**4%
*“Didn't work for me”*
**Brightness/Shine/Glow**4%
*“Can't see any shine”*
**Size-Overall**2%
*“Small size”*
**Product Condition**2%
*“Used item”*
### **Top return reasons **
**Smell**15%
**Advertised Vs Actual Product**10%
**Functionality-Overall**10%
**Suitability Short Hair**8%
**Moist/Dry**5%
**Oily/Greasy**5%
**Value For Money**5%
**Size-Overall**5%
**Leak-Proof**4%
**Motor Power**4%
## **Common questions**
- **Is mythic oil profitable to sell on Amazon United States?**
- The niche generates $946K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the mythic oil niche?**
- 2 brands and 43 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mythic oil?**
- Top complaints mined from reviews: Smell, Oily/Greasy, Hair Related. The return rate is 0.8%.
- **When does demand for mythic oil peak?**
- Demand peaks in Jan–Jun–Nov; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the mythic oil niche?**
- Listings span $7.13–$48.51; the average listing price is $25.16 (sweet spot $15–$100). The average incumbent carries 7,898 reviews — the moat a new listing must climb.
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