---
title: "My Burberry Perfume for Women — $555K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/my-burberry-perfume-for-women"
last_updated: "2026-08-06T04:27:03.387Z"
locale: en
meta:
description: "Niche score 44/100 · $555K/yr market · 878K searches/yr · $121.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $555K/yr market · 878K searches/yr · $121.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "My Burberry Perfume for Women — $555K/yr Amazon US Niche (2026) - Flapen"
---
# **my burberry perfume for women**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 62Growth 23Conversion 7Competition 29Returns 100Price range 39Avg price 68Brand share 7Review moat 49Quality gap 76
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$121.53**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$555K**
$555K/yr · 878K searches
**Review moat**
**Okay****1,587.76**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$10.54–$229.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-4.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, my burberry perfume for women is a $555K/yr Amazon United States market (878K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **my burberry perfume for women market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$486K–$608K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#2,304**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **33%**
- **Out of stock**
- **21.7%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 99%
**Open market**
**1%**
- BURBERRY75% - Clashoky9% - HOUSE OF TWIST6% - EGREEN MART5% - Burberry2% - TWINS PARFUM1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.
20K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 14.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/my-burberry-perfume-for-women/trend)
## **Top my burberry perfume for women search terms**
- **burberry her**597K/yr+0.1%0.5% conv. - **burberry touch for women**44K/yr-2.8%0.1% conv. - **burberry her eau de parfum**25K/yr+22.4%0.6% conv. - **her burberry perfume for women**23K/yr-4.1%0.5% conv. - **my burberry perfume for women**25K/yr-13.3%0.9% conv. - **burberry perfume for women her**23K/yr-15.7%0.2% conv. - **burberry her travel size perfume**12K/yr+28.6%0.2% conv. - **burberry body eau de parfum**9K/yr+32.6%0.1% conv. - **burberry touch perfume for women**10K/yr+23.3%0.0% conv. - **burberry her intense**11K/yr-11.7%0.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/my-burberry-perfume-for-women/search-terms)
## **Top my burberry perfume for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$55K20%$111K30%$166K40%$222K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Burberry Her Eau de Parfum 100ml**BURBERRY**$118.66**5.0★13 rev](https://www.amazon.com/dp/B0GTWSYTHK) [2**Limited Edition Her Petals EDP 88ml by Burberry**BURBERRY**$141.26**4.3★9 rev](https://www.amazon.com/dp/B0GL4TCLCY) [3**joxipe Clashoky Fragrance Perfume Oils Buberry For Her Perfume Roll On Body Oil for Women (12ml) (Pack of 1)**Clashoky**$10.54**4.2★186 rev](https://www.amazon.com/dp/B0CFG6PVFR) [4**Twist - Stars No. 17 - Eau De Parfum Inspired by Burb. Her Long-Lasting Perfume For Women Strawberry & Vanilla Vegan Clean Ingredients Fragrance - Spray 100 ml | 3.4 fl. oz.**HOUSE OF TWIST**$29.53**4.5★165 rev](https://www.amazon.com/dp/B0C343D4ZB) [5**Her Perfume for Women 3.3 oz (100 ml) Eau de Parfum Spray Sweet Floral Perfume for Women Long Lasting Womens Fragrance Fruity Floral Scent Soft Feminine Everyday Perfume Elegant Gift for Women**EGREEN MART**$19.04**3.1★15 rev](https://www.amazon.com/dp/B0FS9VWDX5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Burberry Her Eau de Parfum 100ml**BURBERRY**$118.66**13 rev3mo ago](https://www.amazon.com/dp/B0GTWSYTHK) [**A CENTER Her-RO Womens Cologne Style Perfume | 3.3 Fl Oz Floral Fruity Eau de Parfum | Strawberry Jasmine & Musk Scent Gift for Her**A CENTER**$14.77**9 rev5mo ago](https://www.amazon.com/dp/B0GMM8DGC1) [**Limited Edition Her Petals EDP 88ml by Burberry**BURBERRY**$141.26**9 rev5mo ago](https://www.amazon.com/dp/B0GL4TCLCY) [**Burberry Her 2-Piece Gift Set for Women 3.3 Oz EDP and 0.33 Oz EDP**BURBERRY**$146.26**10 rev7mo ago](https://www.amazon.com/dp/B0FMY5Q6GT) [**Her Perfume for Women 3.3 oz (100 ml) Eau de Parfum Spray Sweet Floral Perfume for Women Long Lasting Womens Fragrance Fruity Floral Scent Soft Feminine Everyday Perfume Elegant Gift for Women**EGREEN MART**$19.04**15 rev10mo ago](https://www.amazon.com/dp/B0FS9VWDX5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TWINS Impression of Br. Her | Perfume for Women Eau de Parfum | No.8720 | 3.4 Fl Oz / 100 ml**TWINS PARFUM**$22.76**3.8★**▲ 149%**](https://www.amazon.com/dp/B0D67C7RCB) [**Limited Edition Her Petals EDP 88ml by Burberry**BURBERRY**$141.26**4.3★**▲ 148%**](https://www.amazon.com/dp/B0GL4TCLCY) [**Burberry Her Intense by Burberry for Women - 3.3 oz EDP Spray**BURBERRY**$189.56**5.0★**▲ 148%**](https://www.amazon.com/dp/B0F6YV82DC) [**Burberry Her Eau de Parfum 100ml**BURBERRY**$118.66**5.0★**▲ 147%**](https://www.amazon.com/dp/B0GTWSYTHK) [**BURBERRY Daphne BE3133 110987 58MM Light Gold/Dark Grey Square Sunglasses for Women +Bundle with Accessory Eyewear Kit**BURBERRY**$211.53**4.8★**▲ 146%**](https://www.amazon.com/dp/B0B1413NK5)
**~~View all trending →~~**
## **What buyers say about my burberry perfume for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**78%
*“Great fragrance”*
**Quality-Overall**4%
*“Excellent copy”*
**Value For Money**4%
*“Good price”*
**Advertised Vs Actual Product**3%
*“is what I expected”*
**Size-Overall**2%
*“Good size”*
**Durability**2%
*“Longevity on my skin is solid”*
**Design-Overall**1%
*“I love the simplicity of the design on these bottles as well”*
**Gifting Purpose**1%
*“This was a gift”*
**Ingredients-Overall**1%
*“This oil is amazing”*
**Comfort-Overall**0%
*“luxurious I love it”*
### **What buyers complain about **
**Smell**44%
*“Scent does not last”*
**Advertised Vs Actual Product**18%
*“Not as Advertised”*
**Value For Money**11%
*“its too pricey for such a small bottle”*
**Durability**6%
*“Doesnt last”*
**Adhesion/Stickiness**3%
*“And its very sticky”*
**Size-Overall**2%
*“it did not have the travel size with it”*
**Quality-Overall**2%
*“I don't know what quality control measures Amazon has in place for checking its products prior to accepting them for sale”*
**Natural Resource Wastage**1%
*“Most definitely wasted”*
**Oily/Greasy**1%
*“Oil”*
**Portability**1%
*“it did not have the travel size with it”*
### **Top return reasons **
**Size-Overall**43%
**Value For Money**15%
**Shape/Style**15%
**Material Quality**8%
**Comfort-Overall**5%
**Product Condition**5%
**Advertised Vs Actual Product**5%
**Quality-Overall**5%
## **Common questions**
- **Is my burberry perfume for women profitable to sell on Amazon United States?**
- The niche generates $555K/yr across 21 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the my burberry perfume for women niche?**
- 7 brands and 40 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in my burberry perfume for women?**
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Value For Money. The return rate is 0.1%.
- **When does demand for my burberry perfume for women peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 14.4× the quietest.
- **What does it cost to enter the my burberry perfume for women niche?**
- Listings span $10.54–$229.01; the average listing price is $121.53 (sweet spot $15–$100). The average incumbent carries 1,588 reviews — the moat a new listing must climb.
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