---
title: "Musk — $818K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/musk"
last_updated: "2026-08-06T08:19:52.208Z"
locale: en
meta:
description: "Niche score 55/100 · $818K/yr market · 772K searches/yr · $15.91 avg price. Soft demand (-4.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $818K/yr market · 772K searches/yr · $15.91 avg price. Soft demand (-4.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Musk — $818K/yr Amazon US Niche (2026) - Flapen"
---
# **musk**
**Worth a look**
Shows low returns (0.4%), but soft demand (-4.3% this quarter) keeps it on the watch list.
Market size 74Growth 23Conversion 72Competition 32Returns 98Price range 75Avg price 77Brand share 30Review moat 25Quality gap 65
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.91**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.23–$44.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$818K**
$818K/yr · 772K searches
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,326.21**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, musk is a $818K/yr Amazon United States market (772K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **musk market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$796K–$955K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#250**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **61%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**183**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 91%
**Open market**
**11%**
- Jovan69% - Wild Musk11% - Al-Rehab3% - Parfums De Coeur2% - Coty Classics2% - Dizurde2% - Open — no brand owns it (10 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.
23K18KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/musk/trend)
## **Top musk search terms**
- **jovan musk for women**156K/yr+3.8%12.8% conv. - **musk perfume for women**147K/yr-6.2%3.4% conv. - **musk**102K/yr+5.3%0.7% conv. - **musk oil**67K/yr-6.0%1.6% conv. - **jovan musk**41K/yr+37.1%6.5% conv. - **musk perfume**38K/yr-4.7%2.1% conv. - **musk oil for women**37K/yr-25.8%4.3% conv. - **jovan musk oil for women**39K/yr-35.9%11.9% conv. - **coty wild musk for women**28K/yr-28.1%9.4% conv. - **jovan musk oil**23K/yr-31.3%9.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/musk/search-terms)
## **Top musk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$41K10%$82K15%$123K20%$164K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jovan Musk FOR WOMEN 3.25 oz Cologne Concentrate Spray**Jovan**$12.32**4.5★2,788 rev](https://www.amazon.com/dp/B004I6BHUE) [2**Jovan Musk for Women Perfume Oil 0.33 fl oz (Pack of 1) Sexy Perfume Oil for Women Notes of Jasmine Amber and Neroli Womens Fragrance Long Lasting Everyday Fragrance Travel Size**Jovan**$13.13**4.6★6,494 rev](https://www.amazon.com/dp/B000XE961C) [3**Jovan Musk for Women Eau de Cologne Spray 2 fl oz (Pack of 1) Sexy Perfume for Women Notes of Jasmine Amber and Neroli Womens Fragrance Long Lasting Everyday Fragrance Travel Size**Jovan**$13.19**4.5★9,518 rev](https://www.amazon.com/dp/B000B58J4S) [4**Coty Classics Wild Musk Eau de Cologne Spray | Vegan Formula Perfume | Warm Spicy Floral Scent with Amber Jasmine and Rose | 1.5 fl oz (Pack of 1)**Wild Musk**$9.92**4.5★5,682 rev](https://www.amazon.com/dp/B00164KD5Q) [5**Jovan White Musk By Jovan For Women. Cologne Spray 3.25 Oz.**Jovan**$13.19**4.6★1,418 rev](https://www.amazon.com/dp/B000XE6FLQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Finery Im a Musk Eau de Parfum Long-Lasting Perfume for Women & Men - Fluffy Musk Cotton Blossom & Creamy Sandalwood - Clean Cozy Full Size Hair & Body Fragrance Gift for Her (60mL)**Fine'ry**$25.13**89 rev7mo ago](https://www.amazon.com/dp/B0DFVLZN3Z) [**Dizurde Musk Al Tahara 6mL | White Musk Perfume for Women | Egyptian Musk Oil Arabian Perfume | Soft Skin Scent for Everyday Wear & Layering**Dizurde**$8.02**388 rev8mo ago](https://www.amazon.com/dp/B0G3JRTM5P) [**Kommon Skin Sense The Original Musk Oil Formally Cooperlabs Musk Oil (0.5oz Dab)**Kommon Skin Sense**$24.89**115 rev1y ago](https://www.amazon.com/dp/B0FDXC2GB9) [**CYKLAR Perfume Oil for Skin Sex Musk Scent Seductive Perfume Fragrance with Rose Tonka Bean & Musk Notes Travel-Friendly 15ml**CYKLAR**$23.00**219 rev1y ago](https://www.amazon.com/dp/B0DVH4WNNL) [**Coty Wild Musk By Coty For Women. Cologne Spray 1.5-Ounces**Coty**$15.99**2,683 rev8y ago](https://www.amazon.com/dp/B075KW9GCC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Finery Im a Musk Eau de Parfum Long-Lasting Perfume for Women & Men - Fluffy Musk Cotton Blossom & Creamy Sandalwood - Clean Cozy Full Size Hair & Body Fragrance Gift for Her (60mL)**Fine'ry**$25.13**4.1★**▲ 146%**](https://www.amazon.com/dp/B0DFVLZN3Z) [**Coty Classics Wild Musk Eau de Cologne Spray | Vegan Formula Perfume | Warm Spicy Floral Scent with Amber Jasmine and Rose | 1.5 fl oz (Pack of 1)**Wild Musk**$9.92**4.5★**▲ 63%**](https://www.amazon.com/dp/B00164KD5Q) [**Jovan Musk for Women Eau de Cologne Spray 2 fl oz (Pack of 1) Notes of Jasmine Amber and Neroli Womens Fragrance Long Lasting Everyday Fragrance Travel Size**Jovan**$11.29**4.3★**▲ 52%**](https://www.amazon.com/dp/B001FWXFSQ) [**Jovan White Musk By Jovan For Women. Cologne Spray 3.25 Oz.**Jovan**$13.19**4.6★**▲ 51%**](https://www.amazon.com/dp/B000XE6FLQ) [**Jovan Musk for Women Perfume Oil 0.33 fl oz (Pack of 1) Sexy Perfume Oil for Women Notes of Jasmine Amber and Neroli Womens Fragrance Long Lasting Everyday Fragrance Travel Size**Jovan**$13.13**4.6★**▲ 49%**](https://www.amazon.com/dp/B000XE961C)
**~~View all trending →~~**
## **What buyers say about musk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**71%
*“Clean scent”*
**Value For Money**5%
*“Awesome price”*
**Durability**4%
*“Lasts all day”*
**Quality-Overall**2%
*“the quality was consistent”*
**Soft Feel**1%
*“leaves a soft”*
**Advertised Vs Actual Product**1%
*“It look exactly like the photo”*
**Size-Overall**1%
*“It is a convenient size for travel”*
**Gifting Purpose**1%
*“Perfect gift”*
**Weight Light**1%
*“Not too light”*
**Ease Of Application**1%
*“application process is nice and convenient”*
### **What buyers complain about **
**Smell**55%
*“weak smell”*
**Durability**6%
*“ran out quick”*
**Value For Money**4%
*“Overpriced”*
**Size-Overall**3%
*“bottle is so small”*
**Strength**2%
*“It isn't as strong”*
**Advertised Vs Actual Product**2%
*“Not what it seems”*
**Quality-Overall**1%
*“Poor quality”*
**Alcohol Content**1%
*“Had a very strong alcohol smell”*
**Allergies**1%
*“it irritated my skin”*
**Leak-Proof**1%
*“Bottle came leaking too :”*
### **Top return reasons **
**Smell**74%
**Advertised Vs Actual Product**7%
**Leak-Proof**5%
**Size-Overall**4%
**Functionality-Overall**2%
**Defective Material/Parts**2%
**Product Condition**1%
**Oily/Greasy**1%
**Value For Money**1%
**Durability**1%
## **Common questions**
- **Is musk profitable to sell on Amazon United States?**
- The niche generates $818K/yr across 28 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the musk niche?**
- 16 brands and 183 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in musk?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.4%.
- **When does demand for musk peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the musk niche?**
- Listings span $5.23–$44.48; the average listing price is $15.91 (sweet spot $15–$100). The average incumbent carries 4,326 reviews — the moat a new listing must climb.
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