---
title: "Mushroom Brown Hair Dye — $63K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mushroom-brown-hair-dye"
last_updated: "2026-08-11T06:14:51.834Z"
locale: en
meta:
description: "Niche score 52/100 · $63K/yr market · 135K searches/yr · $14.93 avg price. A small market ($63K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $63K/yr market · 135K searches/yr · $14.93 avg price. A small market ($63K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mushroom Brown Hair Dye — $63K/yr Amazon US Niche (2026) - Flapen"
---
# **mushroom brown hair dye**
**Worth a look**
Shows low returns (0.8%), but a small market ($63K/yr) keeps it on the watch list.
Market size 16Growth 41Conversion 39Competition 80Returns 96Price range 62Avg price 74Brand share 39Review moat 16Quality gap 67
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Avg price**
**Good****$14.93**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$4.58–$32.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+13.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$63K**
$63K/yr · 135K searches
**Review moat**
**Bad****20,509.71**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, mushroom brown hair dye is a $63K/yr Amazon United States market (135K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mushroom brown hair dye market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$60K–$75K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **80%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**16 **▲rising
**Sellers**
**122**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 70%
**Open market**
**15%**
- L'Oreal Paris42% - COLORCHARM17% - Clairol12% - Garnier8% - eZn4% - AGE beautiful4% - Open — no brand owns it (10 brands, 15%)
## **Top mushroom brown hair dye search terms**
- **mushroom brown hair dye**25K/yr+14.9%1.1% conv. - **light ash brown**13K/yr+10.4%2.8% conv. - **6a hair color**10K/yr+7.4%6.5% conv. - **mushroom brown hair color**11K/yr+0.0%0.8% conv. - **medium ash brown**9K/yr+17.4%2.7% conv. - **dark ash brown**8K/yr+13.2%0.9% conv. - **6a demi permanent hair color**5K/yr+32.6%3.6% conv. - **ash light brown hair dye**6K/yr+4.9%3.5% conv. - **cool ash brown hair dye**5K/yr+44.4%1.4% conv. - **castao claro cenizo**4K/yr+69.3%1.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mushroom-brown-hair-dye/search-terms)
## **Top mushroom brown hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 6A Light Ash Brown 1 Kit (Packaging May Vary)**L'Oreal Paris**$11.40**4.6★61,919 rev](https://www.amazon.com/dp/B004IN8ZIE) [2**LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color B61 Downtown Brown (Hi-Lift Cool Brown) 1 Hair Dye Kit**L'Oreal Paris**$10.43**4.1★2,807 rev](https://www.amazon.com/dp/B000KOU7FE) [3**LOreal Paris Cool Supreme Permanent Hair Color Ash Ultra Ash Light Brown 6UA**L'Oreal Paris**$12.82**4.5★15,548 rev](https://www.amazon.com/dp/B08HNXVXXL) [4**COLORCHARM Permanent Cream Hair Color 7A Medium Smokey Ash Blonde 2 oz.**COLORCHARM**$9.80**4.5★856 rev](https://www.amazon.com/dp/B0DW5PF74D) [5**Garnier Nutrisse Ultra Crme Hair Color Permanent Hair Dye with 100% Gray Coverage Vegan & Cruelty-Free 61 Light Extra Ash Brown (Mochaccino) 2 Count**Garnier**$17.31**4.6★42,647 rev](https://www.amazon.com/dp/B07CDM8XCN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**COLORCHARM Permanent Cream Hair Color 7A Medium Smokey Ash Blonde 2 oz.**COLORCHARM**$9.80**856 rev1y ago](https://www.amazon.com/dp/B0DW5PF74D) [**COLORCHARM Permanent Cream Hair Color 6A Dark Ash Blonde 2 oz.**COLORCHARM**$9.11**856 rev1y ago](https://www.amazon.com/dp/B0DW55VLFB) [**Clairol NiceN Easy 10 Permanent Hair Dye 5A Medium Ash Brown Hair Color | 100% Gray Coverage | Natural-Looking Full Coverage Color in 10 Minutes | High Speed & Glossy Finish | Pack of 1**Clairol**$9.70**446 rev1y ago](https://www.amazon.com/dp/B0G6GJQ9PW) [**Revlon ColorSilk with Bond Repair Complex Blonde Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 72B Mushroom Blonde (Pack of 3)**REVLON**$14.29**2,573 rev1y ago](https://www.amazon.com/dp/B0DNTVTKLP) [**Clairol ColorStrong Permanent Hair Dye AmmoniaFree PPDFree 100% Gray Coverage with Bonding System 6.1 Light Ash Brown - Machu Picchu Hair Color Pack of 1**Clairol**$12.77**2,621 rev1y ago](https://www.amazon.com/dp/B0DP1GT4N3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOreal Paris Excellence Cool Supreme Permanent Hair Color Ash 100 Percent Gray Coverage Hair Dye Anti-Brass regimen includes gentle shampoo and an anti-brass conditioner**L'Oreal Paris**$12.45**4.5★**▲ 149%**](https://www.amazon.com/dp/B08HNZQBTZ) [**LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 5 Medium Brown 1 Kit (Pack of 2) (Packaging May Vary)**L'Oreal Paris**$20.45**4.6★**▲ 141%**](https://www.amazon.com/dp/B084W2X4FL) [**Clairol NiceN Easy 10 Permanent Hair Dye 5A Medium Ash Brown Hair Color | 100% Gray Coverage | Natural-Looking Full Coverage Color in 10 Minutes | High Speed & Glossy Finish | Pack of 1**Clairol**$9.70**4.4★**▲ 103%**](https://www.amazon.com/dp/B0G6GJQ9PW) [**COLORCHARM Demi Permanent Hair Color 6N Dark Neutral Blonde Gloss Refresh & Tone 2 Fl Oz**COLORCHARM**$9.23**4.4★**▲ 33%**](https://www.amazon.com/dp/B0B3L1ST7X) [**LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Hair Dye For Up to 9 Weeks of Radiance Light Ash Brown 6A 1 Hair Dye Kit**L'Oreal Paris**$12.26**4.5★**▲ 27%**](https://www.amazon.com/dp/B00006JN4I)
**~~View all trending →~~**
## **What buyers say about mushroom brown hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**35%
*“Lovely shade”*
**Quality-Overall**9%
*“Good product and color came out beautifully”*
**Ease Of Use**6%
*“Easy and effective”*
**Suitability Colored Hair**5%
*“The best hair color”*
**Soft Feel**5%
*“My hair feels soft”*
**Smell**5%
*“Good smell”*
**Coverage**3%
*“Great coverage”*
**Value For Money**3%
*“Definitely worth the price”*
**Advertised Vs Actual Product**3%
*“that it delivers on its promises”*
**Ease Of Application**3%
*“It applied evenly”*
### **What buyers complain about **
**Color**34%
*“Terrible color”*
**Suitability Colored Hair**16%
*“I am not happy with this hair dye”*
**Functionality-Overall**9%
*“no results”*
**Value For Money**3%
*“Waste of Money”*
**Coverage**3%
*“Doesnt cover well”*
**Hair Related**3%
*“This hair product does not work”*
**Smell**1%
*“There is a bit of a strong smell”*
**Advertised Vs Actual Product**1%
*“product misleading”*
**Quality-Overall**1%
*“Complete trash”*
**Product Condition**1%
*“Product was used”*
### **Top return reasons **
**Color**42%
**Suitability Colored Hair**23%
**Functionality-Overall**9%
**Advertised Vs Actual Product**8%
**Leak-Proof**3%
**Value For Money**2%
**Product Condition**2%
**Hair Related**1%
**Defective Material/Parts**1%
**Suitability Short Hair**1%
## **Common questions**
- **Is mushroom brown hair dye profitable to sell on Amazon United States?**
- The niche generates $63K/yr across 55 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.1%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the mushroom brown hair dye niche?**
- 16 brands and 122 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in mushroom brown hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.8%.
- **What does it cost to enter the mushroom brown hair dye niche?**
- Listings span $4.58–$32.28; the average listing price is $14.93 (sweet spot $15–$100). The average incumbent carries 20,510 reviews — the moat a new listing must climb.
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