---
title: "Murray — $172K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/murray"
last_updated: "2026-08-11T12:35:04.117Z"
locale: en
meta:
description: "Niche score 40/100 · $172K/yr market · 130K searches/yr · $10.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $172K/yr market · 130K searches/yr · $10.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Murray — $172K/yr Amazon US Niche (2026) - Flapen"
---
# **murray**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 23Conversion 96Competition 6Returns 96Price range 40Avg price 35Brand share 0Review moat 68Quality gap 43
**Conversion**
**Incredible****12.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****785**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$5.95–$21.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$172K**
$172K/yr · 130K searches
**Avg price**
**Okay****$10.23**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-4.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, murray is a $172K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **murray market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$153K–$205K**
- units × avg price
- **Conversion rate**
- **12.9%**
- **Avg BSR**
- **#116**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **87 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**192**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Murray's71% - Murrays29%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.
4K3KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/murray/trend)
## **Top murray search terms**
- **murrays hair pomade**97K/yr-8.9%13.9% conv. - **murrays**18K/yr+38.8%6.6% conv. - **murrays pomade**11K/yr-25.9%9.4% conv. - **murrays hair wax**3K/yr+18.2%4.3% conv. - **murrays pomade for men**785/yr+0.0%20.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/murray/search-terms)
## **Top murray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$26K30%$52K45%$77K60%$103K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Murrays Superior Hair Dressing Pomade Vintage Special Edition by Murrays**Murray's**$8.19**4.5★257 rev](https://www.amazon.com/dp/B018RF6UTY) [2**Murrays Superior Hair Dressing Pomade - 3 Oz (88ml) (3 Pack)**Murrays**$14.28**4.7★580 rev](https://www.amazon.com/dp/B00GMOTHS4) [3**Murray Superior Hair Dressing Pomade (Travel Size) - 1.125oz**Murray's**$5.95**4.1★335 rev](https://www.amazon.com/dp/B017Q5HF6I) [4**Murrays Superior Hair Dressing Pomade 3 Ounce (Pack of 4)**Murrays**$21.03**4.6★292 rev](https://www.amazon.com/dp/B00I3CNOCS) [5**Murrays Extra Heavy Hair Pomade**Murray's**$8.32**4.6★293 rev](https://www.amazon.com/dp/B00UIEOWCA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Murrays Superior Hair Dressing Pomade Vintage Special Edition by Murrays**Murray's**$8.19**257 rev10y ago](https://www.amazon.com/dp/B018RF6UTY) [**Murray Superior Hair Dressing Pomade (Travel Size) - 1.125oz**Murray's**$5.95**335 rev10y ago](https://www.amazon.com/dp/B017Q5HF6I) [**Murrays Extra Heavy Hair Pomade**Murray's**$8.32**293 rev11y ago](https://www.amazon.com/dp/B00UIEOWCA) [**Murrays 100% Pure Beeswax 4 oz**Murray's**$6.53**3,198 rev12y ago](https://www.amazon.com/dp/B00HDHQQCE) [**Murrays Superior Hair Dressing Pomade - 3 Oz (88ml) (3 Pack)**Murrays**$14.28**580 rev12y ago](https://www.amazon.com/dp/B00GMOTHS4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Murrays Superior Hair Dressing Pomade Vintage Special Edition by Murrays**Murray's**$8.19**4.5★**▲ 66%**](https://www.amazon.com/dp/B018RF6UTY) [**Murrays Light Pomade & Hair Dressing Super Light 3 oz.**Murray's**$7.33**4.4★**— 8%**](https://www.amazon.com/dp/B001RQIRVK) [**Murrays Superior Hair Dressing Pomade 3 Ounce (Pack of 4)**Murrays**$21.03**4.6★**— 1%**](https://www.amazon.com/dp/B00I3CNOCS) [**Murrays 100% Pure Beeswax 4 oz**Murray's**$6.53**4.5★**— 8%**](https://www.amazon.com/dp/B00HDHQQCE) [**Murrays Superior Hair Dressing Pomade - 3 Oz (88ml) (3 Pack)**Murrays**$14.28**4.7★**▼ 22%**](https://www.amazon.com/dp/B00GMOTHS4)
**~~View all trending →~~**
## **What buyers say about murray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“GREAT PRODUCT”*
**Advertised Vs Actual Product**11%
*“Doo right”*
**Hair Styling**10%
*“It works perfectly in hair”*
**Value For Money**9%
*“WELL WORTH THE PRICE”*
**Thickness**7%
*“Super thick”*
**Smell**6%
*“great fragrance”*
**Durability**5%
*“ITS HOLDS REALLY WELL”*
**Suitability Straight Hair**4%
*“Good for regular hair”*
**Ease Of Use**4%
*“easy to use”*
**Efficiency**3%
*“It works”*
### **What buyers complain about **
**Size-Overall**24%
*“Very small”*
**Ingredients-Overall**9%
*“it's got a bunch of other stuff in it”*
**Value For Money**9%
*“It cost way too much”*
**Ease Of Cleaning**6%
*“Its messy and hard to remove from your hands,”*
**Stiffness**6%
*“Given the regular version is almost as stiff as a candle”*
**Advertised Vs Actual Product**5%
*“Very deceiving marketing”*
**Thickness**4%
*“Too thick to use on your hands”*
**Alcohol Content**4%
*“No soap, no alcohol, nothing worked except for the spirits”*
**Hair Related**4%
*“Wax is horrible for dreads apparently”*
**Residue**4%
*“leaves a residue”*
### **Top return reasons **
**Advertised Vs Actual Product**26%
**Size-Overall**20%
**Value For Money**8%
**Functionality-Overall**7%
**Smell**5%
**Product Condition**4%
**Ingredients-Overall**4%
**Adhesion/Stickiness**3%
**Texture/Consistency-Overall**3%
**Suitability Short Hair**2%
## **Common questions**
- **Is murray profitable to sell on Amazon United States?**
- The niche generates $172K/yr across 7 tracked products. 90-day search growth is -4.2%. Flapen's verdict: Skip it (40/100).
- **How competitive is the murray niche?**
- 2 brands and 192 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in murray?**
- Top complaints mined from reviews: Size-Overall, Ingredients-Overall, Value For Money. The return rate is 0.8%.
- **When does demand for murray peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the murray niche?**
- Listings span $5.95–$21.03; the average listing price is $10.23 (sweet spot $15–$100). The average incumbent carries 785 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)