---
title: "Murad Toner — $109K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/murad-toner"
last_updated: "2026-08-11T07:00:14.448Z"
locale: en
meta:
description: "Niche score 45/100 · $109K/yr market · 23K searches/yr · $39.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $109K/yr market · 23K searches/yr · $39.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Murad Toner — $109K/yr Amazon US Niche (2026) - Flapen"
---
# **murad toner**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 56Conversion 94Competition 3Returns 97Price range 87Avg price 95Brand share 0Review moat 22Quality gap 25
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$39.56**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****11.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$8.72–$74.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+30.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$109K**
$109K/yr · 23K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****10,240.5**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, murad toner is a $109K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **murad toner market data**
- **Units sold / yr**
- **3K–3K**
- avg 500–750/product
- **Revenue / yr**
- **$99K–$119K**
- units × avg price
- **Conversion rate**
- **11.8%**
- **Avg BSR**
- **#309**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **110 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▲rising
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- Murad96% - The Ordinary4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +30.3% search growth over the last 90 days.
900700Spike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/murad-toner/trend)
## **Top murad toner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$22K40%$43K60%$65K80%$87K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Murad Clarifying Toner Oil-Control Cooling Face Toner with Witch Hazel Cucumber Algae & Grape Seed Extracts to Minimize Pores Shine Reduction Balance Oil & Refresh Skin 6 Fl Oz**Murad**$30.04**4.7★1,167 rev](https://www.amazon.com/dp/B000GDDKJ4) [2**Murad Daily Clarifying Peel Retinoid Salicylic and Glycolic Acid AHA/BHA Exfoliating Liquid Solution for Softer Smoother Hydrated Pore-Refined Skin 3.2 Fl Oz**Murad**$43.67**4.6★218 rev](https://www.amazon.com/dp/B09824C3CQ) [3**Murad Hydrating Toner Moisture-Replenishing Alcohol-Free Face Toner with Lecithin Grape Seed Peach & Cucumber Extracts for Deep Hydration Soothing Irritation & Refreshed Skin - 6 Fl Oz**Murad**$41.45**4.7★598 rev](https://www.amazon.com/dp/B07P6ZK5VK) [4**Murad Essential-C Toner Moisturizing Vitamin C Face Toner with Antioxidants to Refresh Hydrate and Restore Radiance 6 Fl Oz**Murad**$38.51**4.7★915 rev](https://www.amazon.com/dp/B00FFEKUWY) [5**Murad Rapid Dark Spot Correcting Serum - Advanced Anti-Aging Formula with Patented Resorcinol Technology Tranexamic and Glycolic Acids for Hyperpigmentation Dark Spots and Dull Skin - 1 Fl Oz**Murad**$74.96**4.2★2,186 rev](https://www.amazon.com/dp/B08KR79NBR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Ordinary Glycolic Acid 7% Exfoliating Toner Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone 3.4 Fl Oz**The Ordinary**$8.72**56,359 rev1y ago](https://www.amazon.com/dp/B0DMTDN158) [**Murad Daily Clarifying Peel Retinoid Salicylic and Glycolic Acid AHA/BHA Exfoliating Liquid Solution for Softer Smoother Hydrated Pore-Refined Skin 3.2 Fl Oz**Murad**$43.67**218 rev5y ago](https://www.amazon.com/dp/B09824C3CQ) [**Murad Rapid Dark Spot Correcting Serum - Advanced Anti-Aging Formula with Patented Resorcinol Technology Tranexamic and Glycolic Acids for Hyperpigmentation Dark Spots and Dull Skin - 1 Fl Oz**Murad**$74.96**2,186 rev5y ago](https://www.amazon.com/dp/B08KR79NBR) [**Murad Hydrating Toner Moisture-Replenishing Alcohol-Free Face Toner with Lecithin Grape Seed Peach & Cucumber Extracts for Deep Hydration Soothing Irritation & Refreshed Skin - 6 Fl Oz**Murad**$41.45**598 rev7y ago](https://www.amazon.com/dp/B07P6ZK5VK) [**Murad Clarifying Toner Oil-Control Cooling Face Toner with Witch Hazel Cucumber Algae & Grape Seed Extracts to Minimize Pores Shine Reduction Balance Oil & Refresh Skin 6 Fl Oz**Murad**$30.04**1,167 rev20y ago](https://www.amazon.com/dp/B000GDDKJ4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Ordinary Glycolic Acid 7% Exfoliating Toner Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone 3.4 Fl Oz**The Ordinary**$8.72**4.7★**▲ 148%**](https://www.amazon.com/dp/B0DMTDN158) [**Murad Daily Clarifying Peel Retinoid Salicylic and Glycolic Acid AHA/BHA Exfoliating Liquid Solution for Softer Smoother Hydrated Pore-Refined Skin 3.2 Fl Oz**Murad**$43.67**4.6★**▲ 105%**](https://www.amazon.com/dp/B09824C3CQ) [**Murad Rapid Dark Spot Correcting Serum - Advanced Anti-Aging Formula with Patented Resorcinol Technology Tranexamic and Glycolic Acids for Hyperpigmentation Dark Spots and Dull Skin - 1 Fl Oz**Murad**$74.96**4.2★**▲ 67%**](https://www.amazon.com/dp/B08KR79NBR) [**Murad Clarifying Toner Oil-Control Cooling Face Toner with Witch Hazel Cucumber Algae & Grape Seed Extracts to Minimize Pores Shine Reduction Balance Oil & Refresh Skin 6 Fl Oz**Murad**$30.04**4.7★**▲ 13%**](https://www.amazon.com/dp/B000GDDKJ4) [**Murad Hydrating Toner Moisture-Replenishing Alcohol-Free Face Toner with Lecithin Grape Seed Peach & Cucumber Extracts for Deep Hydration Soothing Irritation & Refreshed Skin - 6 Fl Oz**Murad**$41.45**4.7★**▼ 50%**](https://www.amazon.com/dp/B07P6ZK5VK)
**~~View all trending →~~**
## **What buyers say about murad toner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“its super affordable for the quality”*
**Suitability Combination Skin**17%
*“I noticed my skin texture improved”*
**Value For Money**9%
*“Good price”*
**Symptom Reduction**7%
*“Cleared adult acne”*
**Cleansing**4%
*“My skin is cleaner, cleaner, and smoother”*
**Smell**4%
*“no signs of odor at all”*
**Advertised Vs Actual Product**4%
*“As described”*
**Suitability Dry Skin**4%
*“It works well to exfoliate”*
**Soft Feel**4%
*“Gentle”*
**Brightness/Shine/Glow**4%
*“My face is glowing”*
### **What buyers complain about **
**Functionality-Overall**18%
*“Didn't work for me”*
**Allergies**14%
*“I unfortunately have a severe rash”*
**Skin Health**8%
*“BREAKS OUT SKIN”*
**Size-Overall**7%
*“I thought it was the big one”*
**Value For Money**5%
*“its just too pricy”*
**Color**4%
*“the second bottle is too yellow looks fake”*
**Symptom Reduction**4%
*“Im not able to see changes anywhere else because it burns”*
**Moist/Dry**3%
*“i can't even put on moisturizer without tearing up because it burns so bad”*
**Durability**2%
*“Had it about 11 days jury still out”*
**Advertised Vs Actual Product**2%
*“False advertising it did NOTHING for me”*
### **Top return reasons **
**Size-Overall**40%
**Functionality-Overall**14%
**Advertised Vs Actual Product**8%
**Value For Money**8%
**Skin Health**3%
**Suitability Combination Skin**3%
**Product Condition**3%
**Defective Material/Parts**3%
**Smell**2%
**Color**2%
## **Common questions**
- **Is murad toner profitable to sell on Amazon United States?**
- The niche generates $109K/yr across 6 tracked products. 90-day search growth is +30.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the murad toner niche?**
- 2 brands and 5 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in murad toner?**
- Top complaints mined from reviews: Functionality-Overall, Allergies, Skin Health. The return rate is 0.6%.
- **When does demand for murad toner peak?**
- Demand peaks in Oct; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the murad toner niche?**
- Listings span $8.72–$74.96; the average listing price is $39.56 (sweet spot $15–$100). The average incumbent carries 10,241 reviews — the moat a new listing must climb.
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