---
title: "Murad Face Wash — $3.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/murad-face-wash"
last_updated: "2026-08-11T06:21:32.140Z"
locale: en
meta:
description: "Niche score 51/100 · $3.8M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $3.8M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Murad Face Wash — $3.8M/yr Amazon US Niche (2026) - Flapen"
---
# **murad face wash**
**Worth a look**
Shows a $3.8M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 97Growth 33Conversion 68Competition 24Returns 89Price range 26Avg price 70Brand share 0Review moat 72Quality gap 40
**Market size**
**Incredible****$3.8M**
$3.8M/yr · 530K searches
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****615.86**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$116.50**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+6.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$37.17–$277.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, murad face wash is a $3.8M/yr Amazon United States market (530K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 51/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **murad face wash market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$3.5M–$4.7M**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#584**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **17.6%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- SkinMedica84% - ALASTIN Skincare9% - PCA SKIN7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.1% search growth over the last 90 days.
18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/murad-face-wash/trend)
## **Top murad face wash search terms**
- **skinmedica**125K/yr+19.4%4.0% conv. - **skin medica**120K/yr+4.2%4.8% conv. - **skinmedica tns advanced serum**44K/yr+14.2%6.3% conv. - **plated skin science**31K/yr-10.4%0.2% conv. - **skin medica tns advanced serum**32K/yr+7.3%6.9% conv. - **tns advanced serum skinmedica**28K/yr+13.2%13.4% conv. - **pca hyaluronic acid boosting serum**22K/yr+14.2%12.9% conv. - **alastin regenerating skin nectar**21K/yr-24.1%7.1% conv. - **skinmedica tns advanced+ serum**9K/yr+49.8%2.7% conv. - **plated skin science intense serum**15K/yr-14.2%0.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/murad-face-wash/search-terms)
## **Top murad face wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$571K30%$1.1M45%$1.7M60%$2.3M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SkinMedica TNS Advanced+ Face Serum - Multi Peptide Serum to Help Improve the Appearance of Wrinkles Fine Lines Skin Tone & Texture (1 oz)**SkinMedica**$277.08**3.9★130 rev](https://www.amazon.com/dp/B0FT8V14XK) [2**ALASTIN Skincare Regenerating Skin Nectar Face Moisturizer (1 oz) | Hydrating Serum Strengthens & Soothes Post-Procedure Skin | Safe for Sensitive Skin**ALASTIN Skincare**$239.42**4.6★319 rev](https://www.amazon.com/dp/B07L9F177Y) [3**SkinMedica AHA/BHA Exfoliating Face Wash (NEW PACKAGING) Gentle Facial Exfoliating Scrub with Jojoba Oil for Smoother Radiant Skin - Helps Improve the Appearance of Skin Tone & Texture (6 Fl Oz)**SkinMedica**$44.80**4.5★182 rev](https://www.amazon.com/dp/B0FTJM5Q51) [4**PCA SKIN Hyaluronic Acid Boosting Face Serum Hyaluronic Acid Serum for Face Made with Niacinamide and Ceramides Helps Reduce Fine Lines and Wrinkles and Delivers 24-Hour Moisturization 1 oz Pump**PCA SKIN**$120.25**4.7★1,001 rev](https://www.amazon.com/dp/B06XSDH36N) [5**SkinMedica TNS Recovery Complex Facial Treatment - Advanced Growth Factor & Exosome Formula for Skin Rejuvenation - Helps to Improve the Appearance of Fine Lines Wrinkles and Uneven Skin Tone (1 Oz)**SkinMedica**$212.55**4.5★27 rev](https://www.amazon.com/dp/B0G19Y5LW2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SkinMedica TNS Recovery Complex Facial Treatment - Advanced Growth Factor & Exosome Formula for Skin Rejuvenation - Helps to Improve the Appearance of Fine Lines Wrinkles and Uneven Skin Tone (1 Oz)**SkinMedica**$212.55**27 rev8mo ago](https://www.amazon.com/dp/B0G19Y5LW2) [**SkinMedica HA5 Hydra Collagen Hydrator with Vegan Collagen (NEW PACKAGING) Age-Defying Skincare for Women with Hyaluronic Acid for Visibly Plump Skin (1.7 Fl Oz)**SkinMedica**$178.53**50 rev8mo ago](https://www.amazon.com/dp/B0FTK9M5FS) [**SkinMedica Dermal Repair Cream - Hydrating Ultra Rich Face Moisturizer. Infused with High Levels of Antioxidants including Vitamin C + Vitamin E NEW PACKAGING 1.7 Oz**SkinMedica**$125.78**595 rev8mo ago](https://www.amazon.com/dp/B0G1B26P5D) [**SkinMedica Essential Defense Mineral Shield SPF 32 Tinted Sunscreen for Face. This Lightweight Facial Sunscreen is Ideal for Oily and/or Combination Skin NEW PACKAGING 1.7 Oz**SkinMedica**$37.70**93 rev8mo ago](https://www.amazon.com/dp/B0G19LB6NL) [**SkinMedica TNS Eye Repair - Hydrating Under Eye Moisturizer - Helps Improve the Look of Dark Circles & Wrinkles - Peptide & Vitamin-Infused Formula for Smoother Radiant Look (0.5 Oz)**SkinMedica**$97.24**47 rev8mo ago](https://www.amazon.com/dp/B0G19PWPL1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SkinMedica Essential Defense Mineral Shield SPF 32 Tinted Sunscreen for Face. This Lightweight Facial Sunscreen is Ideal for Oily and/or Combination Skin NEW PACKAGING 1.7 Oz**SkinMedica**$37.70**4.6★**▲ 42%**](https://www.amazon.com/dp/B0G19LB6NL) [**SkinMedica TNS Recovery Complex Facial Treatment - Advanced Growth Factor & Exosome Formula for Skin Rejuvenation - Helps to Improve the Appearance of Fine Lines Wrinkles and Uneven Skin Tone (1 Oz)**SkinMedica**$212.55**4.5★**▲ 34%**](https://www.amazon.com/dp/B0G19Y5LW2) [**SkinMedica TNS Advanced+ Face Serum - Multi Peptide Serum to Help Improve the Appearance of Wrinkles Fine Lines Skin Tone & Texture (1 oz)**SkinMedica**$277.08**3.9★**▲ 27%**](https://www.amazon.com/dp/B0FT8V14XK) [**SkinMedica TNS Eye Repair - Hydrating Under Eye Moisturizer - Helps Improve the Look of Dark Circles & Wrinkles - Peptide & Vitamin-Infused Formula for Smoother Radiant Look (0.5 Oz)**SkinMedica**$97.24**4.5★**▲ 26%**](https://www.amazon.com/dp/B0G19PWPL1) [**SkinMedica HA5 Hydra Collagen Hydrator with Vegan Collagen (NEW PACKAGING) Age-Defying Skincare for Women with Hyaluronic Acid for Visibly Plump Skin (1.7 Fl Oz)**SkinMedica**$178.53**4.2★**▲ 15%**](https://www.amazon.com/dp/B0FTK9M5FS)
**~~View all trending →~~**
## **What buyers say about murad face wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Decent amount of product”*
**Suitability Combination Skin**14%
*“Excellent skin care”*
**Value For Money**12%
*“Good price”*
**Soft Feel**8%
*“leaves my skin feeling smooth”*
**Moist/Dry**8%
*“super hydrating”*
**Cleansing**8%
*“Leaves my skin feeling very clean & lovely and smooth”*
**Suitability Dry Skin**4%
*“It's truly a gentle exfoliant leaving my skin so smooth”*
**Weight Light**3%
*“Nice lightweight spf”*
**Coverage**3%
*“Love the coverage”*
**Brightness/Shine/Glow**2%
*“Nice and glowy”*
### **What buyers complain about **
**Value For Money**26%
*“Expensive”*
**Durability**9%
*“Ran out in less than one month”*
**Smell**8%
*“Also, there is a weird smell to the product”*
**Ease Of Use**6%
*“Definitely not user friendly”*
**Functionality-Overall**5%
*“Pump wont work.$300 wasted”*
**Allergies**3%
*“Got irritated skin”*
**Ease Of Cleaning**3%
*“Also, not being able to just flip the cap open makes me cleansing routine much more difficult”*
**Moist/Dry**3%
*“Too drying for my skin”*
**Color**2%
*“The tint is now more yellow”*
**Skin Health**2%
*“Also this latest version doesn't make my skin feel/look as great as the original one did”*
### **Top return reasons **
**Advertised Vs Actual Product**15%
**Value For Money**12%
**Functionality-Overall**10%
**Smell**10%
**Moist/Dry**8%
**Product Condition**8%
**Skin Health**4%
**Texture/Consistency-Overall**4%
**Color**4%
**Defective Material/Parts**3%
## **Common questions**
- **Is murad face wash profitable to sell on Amazon United States?**
- The niche generates $3.8M/yr across 14 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +6.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the murad face wash niche?**
- 3 brands and 7 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in murad face wash?**
- Top complaints mined from reviews: Value For Money, Durability, Smell. The return rate is 1.3%.
- **When does demand for murad face wash peak?**
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the murad face wash niche?**
- Listings span $37.17–$277.08; the average listing price is $116.50 (sweet spot $15–$100). The average incumbent carries 616 reviews — the moat a new listing must climb.
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