---
title: "Murad Exfoliating Cleanser — $131K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/murad-exfoliating-cleanser"
last_updated: "2026-08-11T06:59:49.275Z"
locale: en
meta:
description: "Niche score 40/100 · $131K/yr market · 18K searches/yr · $43.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $131K/yr market · 18K searches/yr · $43.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Murad Exfoliating Cleanser — $131K/yr Amazon US Niche (2026) - Flapen"
---
# **murad exfoliating cleanser**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 22Conversion 98Competition 0Returns 97Price range 95Avg price 95Brand share 0Review moat 26Quality gap 19
**Conversion**
**Incredible****16.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$43.44**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.90–$78.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$131K**
$131K/yr · 18K searches
**Review moat**
**Okay****3,899**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, murad exfoliating cleanser is a $131K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **murad exfoliating cleanser market data**
- **Units sold / yr**
- **2K–3K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$87K–$109K**
- units × avg price
- **Conversion rate**
- **16.4%**
- **Avg BSR**
- **#194**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **102 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Murad100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.
600400Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/murad-exfoliating-cleanser/trend)
## **Top murad exfoliating cleanser products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$20K30%$39K45%$59K60%$79K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Murad AHA/BHA Exfoliating Cleanser - Triple-Action Cleansing Exfoliator with Salicylic Lactic & Glycolic Acids - Creamy Face Wash Removes Dull Dry Skin for Smoother Softer Skin**Murad**$34.02**4.7★3,899 rev](https://www.amazon.com/dp/B0DKM6NBBR) [2**Murad AHA/BHA Exfoliating Cleanser - Triple-Action Cleansing Exfoliator with Salicylic Lactic & Glycolic Acids - Creamy Face Wash Removes Dull Dry Skin for Smoother Softer Skin**Murad**$17.90**4.7★3,899 rev](https://www.amazon.com/dp/B0914LY5L6) [3**Murad AHA/BHA Exfoliating Cleanser - Triple-Action Cleansing Exfoliator with Salicylic Lactic & Glycolic Acids - Creamy Face Wash Removes Dull Dry Skin for Smoother Softer Skin**Murad**$78.41**4.7★3,899 rev](https://www.amazon.com/dp/B000XFYEC2)
### **Newest**
by launch date
[**Murad AHA/BHA Exfoliating Cleanser - Triple-Action Cleansing Exfoliator with Salicylic Lactic & Glycolic Acids - Creamy Face Wash Removes Dull Dry Skin for Smoother Softer Skin**Murad**$34.02**3,899 rev1y ago](https://www.amazon.com/dp/B0DKM6NBBR) [**Murad AHA/BHA Exfoliating Cleanser - Triple-Action Cleansing Exfoliator with Salicylic Lactic & Glycolic Acids - Creamy Face Wash Removes Dull Dry Skin for Smoother Softer Skin**Murad**$17.90**3,899 rev5y ago](https://www.amazon.com/dp/B0914LY5L6) [**Murad AHA/BHA Exfoliating Cleanser - Triple-Action Cleansing Exfoliator with Salicylic Lactic & Glycolic Acids - Creamy Face Wash Removes Dull Dry Skin for Smoother Softer Skin**Murad**$78.41**3,899 rev18y ago](https://www.amazon.com/dp/B000XFYEC2)
### **Trending**
90-day click momentum
[**Murad AHA/BHA Exfoliating Cleanser - Triple-Action Cleansing Exfoliator with Salicylic Lactic & Glycolic Acids - Creamy Face Wash Removes Dull Dry Skin for Smoother Softer Skin**Murad**$78.41**4.7★**▲ 160%**](https://www.amazon.com/dp/B000XFYEC2) [**Murad AHA/BHA Exfoliating Cleanser - Triple-Action Cleansing Exfoliator with Salicylic Lactic & Glycolic Acids - Creamy Face Wash Removes Dull Dry Skin for Smoother Softer Skin**Murad**$17.90**4.7★**▲ 39%**](https://www.amazon.com/dp/B0914LY5L6) [**Murad AHA/BHA Exfoliating Cleanser - Triple-Action Cleansing Exfoliator with Salicylic Lactic & Glycolic Acids - Creamy Face Wash Removes Dull Dry Skin for Smoother Softer Skin**Murad**$34.02**4.7★**▼ 25%**](https://www.amazon.com/dp/B0DKM6NBBR)
## **What buyers say about murad exfoliating cleanser**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Excellent product”*
**Cleansing**19%
*“is excellent at cleaning the face”*
**Value For Money**11%
*“Completely affordable”*
**Suitability Combination Skin**11%
*“Very strong product in terms of exfoliating and helps get those pesky blackheads, dead skin, even helped with cystic acne bumps”*
**Suitability Dry Skin**9%
*“Great exfoliater”*
**Ease Of Cleaning**4%
*“The perfect daily exfoliating cleanser”*
**Suitability Oily Skin**4%
*“I absolutely love it for my oily skin”*
**Advertised Vs Actual Product**4%
*“It does what it claims”*
**Soft Feel**3%
*“Murad cleanser keeps your skin soft”*
**Allergies**2%
*“Leaves face feeling smooth with no irritation”*
### **What buyers complain about **
**Smell**28%
*“It does not have a strong scent”*
**Hard Feel**17%
*“Harsh”*
**Value For Money**8%
*“A bit pricey”*
**Moist/Dry**3%
*“nothing a good moisturizer won't immediately fix”*
**Suitability Dry Skin**3%
*“My face was sort of dry”*
**Thickness**3%
*“It's very grainy”*
### **Top return reasons **
**Size-Overall**49%
**Value For Money**9%
**Functionality-Overall**9%
**Advertised Vs Actual Product**7%
**Skin Health**4%
**Strength**3%
**Defective Material/Parts**3%
**Product Condition**3%
**Smell**2%
**Ease Of Use**1%
## **Common questions**
- **Is murad exfoliating cleanser profitable to sell on Amazon United States?**
- The niche generates $131K/yr across 3 tracked products. 90-day search growth is -6.8%. Flapen's verdict: Skip it (40/100).
- **How competitive is the murad exfoliating cleanser niche?**
- 1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in murad exfoliating cleanser?**
- Top complaints mined from reviews: Smell, Hard Feel, Value For Money. The return rate is 0.6%.
- **When does demand for murad exfoliating cleanser peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the murad exfoliating cleanser niche?**
- Listings span $17.90–$78.41; the average listing price is $43.44 (sweet spot $15–$100). The average incumbent carries 3,899 reviews — the moat a new listing must climb.
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