---
title: "Muna Thrive Eye Brightener Stick — $61K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/muna-thrive-eye-brightener-stick"
last_updated: "2026-08-11T10:36:46.842Z"
locale: en
meta:
description: "Niche score 49/100 · $61K/yr market · 37K searches/yr · $29.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $61K/yr market · 37K searches/yr · $29.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Muna Thrive Eye Brightener Stick — $61K/yr Amazon US Niche (2026) - Flapen"
---
# **muna thrive eye brightener stick**
**Skip it**
A small market ($61K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 16Conversion 63Competition 43Returns 83Price range 81Avg price 95Brand share 45Review moat 25Quality gap 86
**Avg price**
**Incredible****$29.42**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$1.95–$77.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,824.35**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-18.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$61K**
$61K/yr · 37K searches
According to Flapen's Amazon United States niche tracking, muna thrive eye brightener stick is a $61K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **muna thrive eye brightener stick market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$29K–$37K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#181**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **87%**
- **Out of stock**
- **9.5%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 97%
**Open market**
**16%**
- Thrive Causemetics33% - ProCover16% - TWLBXMG12% - PRIME PROMETICS10% - Julep7% - Erinde6% - Open — no brand owns it (7 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.7% search growth over the last 90 days.
2K1KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/muna-thrive-eye-brightener-stick/trend)
## **Top muna thrive eye brightener stick search terms**
- **brilliant eye brightener thrive**16K/yr-8.4%2.2% conv. - **muna thrive eye brightener stick**8K/yr-4.8%2.0% conv. - **thrive stella eye brightener stick**3K/yr+24.7%3.6% conv. - **thrive muna eyeshadow stick**8K/yr-73.0%1.8% conv. - **brilliant eye brightener muna**845/yr+53.8%1.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/muna-thrive-eye-brightener-stick/search-terms)
## **Top muna thrive eye brightener stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$9K20%$12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ProCover Eyeshadow Stick Eye shadow Brightener Stick Glitter Highlighter Makeup Eye Liner Shimmer Creamy Long Lasting Eye Makeup(4Pcs**ProCover**$17.57**3.6★780 rev](https://www.amazon.com/dp/B0CS5Y5831) [2**Thrive Causemetics Brilliant Eye Brightener Eyeshadow Stick Bundle for Green Eyes 3 Shades Waterproof & Crease Proof Cream to Powder Long Lasting Formula 3 Shadow Sticks & Confetti Makeup Bag**Thrive Causemetics**$75.03**4.4★181 rev](https://www.amazon.com/dp/B0FZF8XHQG) [3**Eyeshadow Stick Eye Shadow Brightener Stick Eyeliner Pencil Cream Shimmer Glitter Smooth Eyeshadow Stick Pencil Nude Korea Primer Highlighter Natural Waterproof Long Lasting Mauve Taupe Shimmer # 04**TWLBXMG**$9.35**3.9★276 rev](https://www.amazon.com/dp/B0DG2D9M9G) [4**Thrive Causemetics Brilliant Eye Brightener Matte Classic Eyeshadow Stick Bundle 3 Shades Waterproof & Crease Proof Cream to Powder Long Lasting Formula 3 Shadow Sticks & Confetti Makeup Bag**Thrive Causemetics**$74.84**4.4★181 rev](https://www.amazon.com/dp/B0FZF464V2) [5**Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick Champagne Shimmer Long-Lasting Buildable Crease-Proof Cruelty Free Shimmer Finish with Built-In Smudger**Julep**$14.60**4.3★58,376 rev](https://www.amazon.com/dp/B01LW1983J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lifeobject 2 Pack Eye Shadow Stick Long Lasting Waterproof Glitter Highlighting Eye Brightener Eyeliner Pencil Mauve Taupe and Champagne Shimmer 0.049 oz Each**Lifeobject**$19.65**1 rev1mo ago](https://www.amazon.com/dp/B0H36GZ47L) [**Thrive Causemetics Brilliant Eye Brightener Eyeshadow Stick Bundle for Blue Eyes 3 Shades Waterproof & Crease Proof Cream to Powder Long Lasting Formula 3 Shadow Sticks & Confetti Makeup Bag**Thrive Causemetics**$75.72**181 rev7mo ago](https://www.amazon.com/dp/B0FZF175V5) [**Thrive Causemetics Brilliant Eye Brightener Matte Classic Eyeshadow Stick Bundle 3 Shades Waterproof & Crease Proof Cream to Powder Long Lasting Formula 3 Shadow Sticks & Confetti Makeup Bag**Thrive Causemetics**$74.84**181 rev7mo ago](https://www.amazon.com/dp/B0FZF464V2) [**Thrive Causemetics Brilliant Eye Brightener Eyeshadow Stick Bundle for Green Eyes 3 Shades Waterproof & Crease Proof Cream to Powder Long Lasting Formula 3 Shadow Sticks & Confetti Makeup Bag**Thrive Causemetics**$75.03**181 rev8mo ago](https://www.amazon.com/dp/B0FZF8XHQG) [**Thrive Causemetics Brilliant Eye Brightener Eyeshadow Stick Bundle for Brown Eyes 3 Shades Waterproof & Crease Proof Cream to Powder Long Lasting Formula 3 Shadow Sticks & Confetti Makeup Bag**Thrive Causemetics**$74.70**181 rev8mo ago](https://www.amazon.com/dp/B0FZDYD198)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lifeobject 2 Pack Eye Shadow Stick Long Lasting Waterproof Glitter Highlighting Eye Brightener Eyeliner Pencil Mauve Taupe and Champagne Shimmer 0.049 oz Each**Lifeobject**$19.65**5.0★**▲ 251%**](https://www.amazon.com/dp/B0H36GZ47L) [**Thrive Causemetics Brilliant Eye Brightener Eyeshadow Stick Bundle for Blue Eyes 3 Shades Waterproof & Crease Proof Cream to Powder Long Lasting Formula 3 Shadow Sticks & Confetti Makeup Bag**Thrive Causemetics**$75.72**4.4★**▲ 224%**](https://www.amazon.com/dp/B0FZF175V5) [**Thrive Causemetics Brilliant Eye Brightener Eyeshadow Stick Bundle for Green Eyes 3 Shades Waterproof & Crease Proof Cream to Powder Long Lasting Formula 3 Shadow Sticks & Confetti Makeup Bag**Thrive Causemetics**$75.03**4.4★**▲ 220%**](https://www.amazon.com/dp/B0FZF8XHQG) [**e.l.f. No Budge Shadow Stick Long-Lasting Cream Eyeshadow Stick For High-Pigment Metallic Color Vegan & Cruelty-Free Perfect Pearl**e.l.f.**$4.69**4.0★**▲ 102%**](https://www.amazon.com/dp/B08T7D572P) [**Metiplou Eyeshadow Stick Cream Shimmer Glitter Eye Brightener Stick Waterproof Long Lasting Smooth Eyeliner Pencil Highlighter Makeup Natural Soft Pink #01**Metiplou**$7.91**4.0★**▲ 37%**](https://www.amazon.com/dp/B0D9TQNHK2)
**~~View all trending →~~**
## **What buyers say about muna thrive eye brightener stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**28%
*“Color is pretty”*
**Quality-Overall**9%
*“Good quality”*
**Ease Of Application**9%
*“Ease to apply”*
**Ease Of Use**8%
*“Easy to use”*
**Soft Feel**6%
*“Love the smoothness”*
**Value For Money**6%
*“Worth the price”*
**Eyelash Quality**4%
*“Love the mascara”*
**Brightness/Shine/Glow**3%
*“Beautiful shimmer”*
**Durability**3%
*“Wearability: It holds up well as long as you aren't prone to rubbing your eyes”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Color**16%
*“Bad color”*
**Durability**10%
*“doesn't last”*
**Quality-Overall**8%
*“Absolute garbage”*
**Value For Money**6%
*“Not worth the cost”*
**Moist/Dry**5%
*“It was very drying on my lids”*
**Ease Of Application**4%
*“Breaks off in applicator”*
**Adhesion/Stickiness**4%
*“stick not the highest quality”*
**Ease Of Use**3%
*“Hard to get on”*
**Texture/Consistency-Overall**3%
*“I don't like how this texture sits on my face”*
**Brightness/Shine/Glow**3%
*“Too bright and shiny”*
### **Top return reasons **
**Color**43%
**Advertised Vs Actual Product**12%
**Adhesion/Stickiness**8%
**Functionality-Overall**4%
**Moist/Dry**4%
**Brightness/Shine/Glow**3%
**Defective Material/Parts**3%
**Quality-Overall**3%
**Weight Light**2%
**Texture/Consistency-Overall**2%
## **Common questions**
- **Is muna thrive eye brightener stick profitable to sell on Amazon United States?**
- The niche generates $61K/yr across 23 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Skip it (49/100).
- **How competitive is the muna thrive eye brightener stick niche?**
- 13 brands and 34 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in muna thrive eye brightener stick?**
- Top complaints mined from reviews: Color, Durability, Quality-Overall. The return rate is 1.6%.
- **When does demand for muna thrive eye brightener stick peak?**
- Demand peaks in Aug–Sep; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the muna thrive eye brightener stick niche?**
- Listings span $1.95–$77.81; the average listing price is $29.42 (sweet spot $15–$100). The average incumbent carries 4,824 reviews — the moat a new listing must climb.
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