[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-beauty-personal-care-multibalm":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":187,"baselines":226,"demand":231,"seasonality":240,"brandShare":241,"products":263,"feedback":389,"searchTerms":553,"related":593,"lastUpdated":172},"2abf4b9d-dd0a-460e-bd0a-1db9bff56480","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":157,"avgRating":158,"avgReviewCount":159,"avgPrice":160,"priceMin":161,"priceMax":162,"productCount":163,"unitsSoldMax":164,"sponsoredPct":165,"returnRate":166,"successfulLaunches360":167,"newProducts360":168,"amazonNicheId":145,"title":169,"slug":169,"href":170,"leafCategoryName":171,"scrapedAt":172,"brandCount":163,"brandCountYearAgo":173,"sellerCount":174,"signals":175,"avgBsr":176,"pageQuality":177,"unitsSoldMin":178,"unitsSoldAvgMin":179,"unitsSoldAvgMax":180,"revenueMin":181,"revenueMax":182,"avgBrandAgeMonths":162,"avgSellerAgeDays":183,"top20ClickShare":184,"top20BrandShare":184,"primePct":185,"oosRate":186},33797,33527,5.7418,0.1421,0.0636,0.8142,4.1,5482,15.85,4.9,26,12,2000,0.9167,0.007,3,4,"multibalm","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmultibalm","Eyes","2026-07-16T04:07:20.804645+00:00",18,49,[],60,0,1500,100,250,23775,31700,145,1,0.8333,0.0154,{"score":188,"verdict":189,"components":190},47,"skip",[191,195,198,202,205,208,211,216,219,222],{"key":192,"score":135,"weight":193,"raw":194},"marketSize",0.15,33797.23,{"key":196,"score":197,"weight":193,"raw":155},"growth",43,{"key":199,"score":200,"weight":201,"raw":156},"conversion",70,0.1,{"key":203,"score":204,"weight":193,"raw":157},"competition",15,{"key":206,"score":207,"weight":201,"raw":157},"brandShare",39,{"key":209,"score":210,"weight":201,"raw":158},"qualityGap",88,{"key":212,"score":213,"weight":214,"raw":215},"reviewMoat",24,0.05,5482.25,{"key":217,"score":218,"weight":201,"raw":166},"returns",97,{"key":220,"score":221,"weight":214,"raw":160},"avgPrice",77,{"key":223,"score":224,"weight":214,"raw":225},"priceRange",52,0.5213270142180094,{"avgRating":227,"medianPrice":228,"medianReturnRate":229,"nichesTracked":230},4.42,24.38,0.0215,115062,{"points":232,"droppedPartialWeek":239},[233,236],{"week":234,"volume":235},"2026-07-05",867,{"week":237,"volume":238},"2026-07-12",629,false,null,{"top":242,"otherBrandCount":261,"otherClickShare":262},[243,246,249,252,255,258],{"brand":244,"clickShare":245},"KAHI",0.3258,{"brand":247,"clickShare":248},"Dr.Melaxin",0.2029,{"brand":250,"clickShare":251},"d'alba Piedmont",0.1673,{"brand":253,"clickShare":254},"medicube",0.0698,{"brand":256,"clickShare":257},"KIMUSE",0.0484,{"brand":259,"clickShare":260},"wet n wild",0.0366,6,0.1492000000000001,[264,274,283,293,302,312,320,332,344,356,367,377],{"asin":265,"title":266,"brand":244,"imageUrl":267,"price":268,"rating":269,"reviews":270,"clickShare90":245,"clickShare360":271,"launchDate":272,"amazonUrl":273},"B0DDC3QGJL","KAHI Wrinkle Bounce Multi Balm Stick | PDRN Collagen Wrinkle Stick | Korean Skin Care |All-in-One Hydrating Lip Balm Eye Cream Neck Cream Make Up Base & Face Mist Moisture Balm","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31mHyf7xGsL.jpg",19.71,4.2,9473,0.3892,"2024-08-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DDC3QGJL",{"asin":275,"title":276,"brand":247,"imageUrl":277,"price":278,"rating":158,"reviews":279,"clickShare90":248,"clickShare360":280,"launchDate":281,"amazonUrl":282},"B0CNCL35CH","Dr.Melaxin Collagen Multi Balm Stick Calcium & Adenosine Korean Wrinkle Stick for Eye Neck & Face Firming Collagen Stick Under Eye Balm for Dark Circles & Depuffing Korean Skin Care 0.31 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Roitqp3aL.jpg",19.95,7511,0.1291,"2023-11-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CNCL35CH",{"asin":284,"title":285,"brand":250,"imageUrl":286,"price":287,"rating":288,"reviews":289,"clickShare90":251,"clickShare360":290,"launchDate":291,"amazonUrl":292},"B09SZ5JX2Y","dalba Piedmont White Truffle Double Serum All-in-one Multi Balm Stick Balm Vegan Skincare with Vitamin C and Vegan Collagen 3-in-1 Anti Wrinkle Eye Treatment Dark Spot Remover","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21ONn0S6dEL.jpg",18.31,4.5,7042,0.1547,"2022-02-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09SZ5JX2Y",{"asin":294,"title":295,"brand":253,"imageUrl":296,"price":297,"rating":168,"reviews":298,"clickShare90":254,"clickShare360":299,"launchDate":300,"amazonUrl":301},"B0GHMZXX8Y","medicube PDRN Pink Collagen Volume Multi Balm Stick | Volufiline PDRN NAD Collagen | Face & Body Balm for Under-Eyes Neck Forehead Smile Lines Lips | Plumping Radiance Line Care | K-Beauty","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F311BvpU0BUL.jpg",18.24,752,0.0282,"2026-01-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GHMZXX8Y",{"asin":303,"title":304,"brand":256,"imageUrl":305,"price":306,"rating":307,"reviews":308,"clickShare90":257,"clickShare360":309,"launchDate":310,"amazonUrl":311},"B0B9BR89TD","KIMUSE Hydrating Multi Balm Stick All-in-One Hydrating Lip Balm Eye Cream Neck Cream Make Up Base Reduce Wrinkle & Moisturizing Moisturizer For Face Skin Care","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31CdXFILvuL.jpg",10.11,4.3,3831,0.063,"2022-08-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B9BR89TD",{"asin":313,"title":314,"brand":259,"imageUrl":315,"price":161,"rating":269,"reviews":316,"clickShare90":260,"clickShare360":317,"launchDate":318,"amazonUrl":319},"B0CQMXSBFC","wet n wild Cooling Hydra De-Puffer Soothing Face Makeup Primer Stick with Vitamin E & Caffeine Instant Skin Refreshments for All Skin Types and Complexions Vegan & Cruelty-Free","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41z5HVE6EfL.jpg",1519,0.0583,"2024-02-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CQMXSBFC",{"asin":321,"title":322,"brand":323,"imageUrl":324,"price":325,"rating":326,"reviews":327,"clickShare90":328,"clickShare360":329,"launchDate":330,"amazonUrl":331},"B0GWCSRP3R","PDRN Pink Collagen Volume Multi Balm | All In One Volufiline PDRN NAD Stick for Youthful-Looking Helping Look of Fine Lines Firming Care Anti-Aging Care | For Under-Eyes Neck Forehead (1pc)","Alien Seal","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31HUjRiQ7lL.jpg",12.94,3.4,71,0.0356,0.0135,"2026-04-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GWCSRP3R",{"asin":333,"title":334,"brand":335,"imageUrl":336,"price":337,"rating":338,"reviews":339,"clickShare90":340,"clickShare360":341,"launchDate":342,"amazonUrl":343},"B09RYRCXKM","Aquaphor Healing Balm Stick Skin Protectant with Avocado Oil and Shea Butter 0.65 Oz Stick","Aquaphor","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ileQL2XVL.jpg",9.25,4.8,15738,0.0293,0.0721,"2022-02-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09RYRCXKM",{"asin":345,"title":346,"brand":347,"imageUrl":348,"price":349,"rating":350,"reviews":351,"clickShare90":352,"clickShare360":353,"launchDate":354,"amazonUrl":355},"B0GX9N44F6","Pink Collagen Volume Multi Balm Stick Korean Balm Stick for Face with Collagen Retinol Caffeine Volumizing Plumping Hydrating Firming for Face Eyes Lips Neck 0.35OZ","FullMeet","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31zsPZNROdL.jpg",13.86,3.3,44,0.0273,0.0104,"2026-04-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GX9N44F6",{"asin":357,"title":358,"brand":359,"imageUrl":360,"price":361,"rating":307,"reviews":362,"clickShare90":363,"clickShare360":364,"launchDate":365,"amazonUrl":366},"B0F28NKKW7","VT COSMETICS PDRN Essence Stick Balm PDRN Collagen Multi Wrinkle Stick All-in-One Eye & Neck Treatment Glow Makeup Base & Face Treatment Balm Plumping Fine Lines (0.33 oz.)","VT COSMETICS","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31gxxaJazVL.jpg",14.3,1495,0.0208,0.048,"2025-03-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F28NKKW7",{"asin":368,"title":369,"brand":370,"imageUrl":371,"price":162,"rating":307,"reviews":372,"clickShare90":373,"clickShare360":374,"launchDate":375,"amazonUrl":376},"B08TZWFBG5","Boomstick GLO Hydrating Face Balm Stick for Mature Skin","BOOM! by Cindy Joseph","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F410VAoor44L.jpg",18279,0.0191,0.0271,"2021-03-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08TZWFBG5",{"asin":378,"title":379,"brand":380,"imageUrl":381,"price":382,"rating":383,"reviews":384,"clickShare90":385,"clickShare360":386,"launchDate":387,"amazonUrl":388},"B0H1HXJLZC","PDRN Pink Collagen Volume Multi Balm Stick 2 Pack Hydrating Wrinkle Balm for Face & Body PDRN Pink Collagen Volume Multi Balm for Under Eyes Neck Lips & Fine Lines Plumping Radiance Care","Aiwejay","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31TyylWQV5L.jpg",22.64,3.8,32,0.0171,0.0065,"2026-05-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0H1HXJLZC",{"love":390,"hate":461,"returnReasons":530},[391,398,405,412,419,426,433,440,447,454],{"topic":392,"percentOfMentions":393,"verbatims":394},"Moist\u002FDry",0.2069,[395,396,397],"does hydrate","Helps moisturize","Great moisturizer",{"topic":399,"percentOfMentions":400,"verbatims":401},"Quality-Overall",0.09230000000000001,[402,403,404],"Wonderful Product With Great Results","Great beauty product to have","Excellent product",{"topic":406,"percentOfMentions":407,"verbatims":408},"Soft Feel",0.0796,[409,410,411],"Glides on smooth","Makes my skin so soft","So soft",{"topic":413,"percentOfMentions":414,"verbatims":415},"Suitability Combination Skin",0.0553,[416,417,418],"It seems to work well even for sensitive skin","Good for combination skin","Really good for my skin",{"topic":420,"percentOfMentions":421,"verbatims":422},"Ease Of Use",0.0475,[423,424,425],"Ease of use","easy to put on","Easy to put on",{"topic":427,"percentOfMentions":428,"verbatims":429},"Suitability Dry Skin",0.0467,[430,431,432],"Good product for dry areas","Excellent for dry skin","it helps my dry skin",{"topic":434,"percentOfMentions":435,"verbatims":436},"Brightness\u002FShine\u002FGlow",0.0379,[437,438,439],"Pretty and Glowy","Adds shine","gives you a bit of a glow",{"topic":441,"percentOfMentions":442,"verbatims":443},"Ease Of Application",0.0373,[444,445,446],"Ease of application","Apply as needed","Easy application",{"topic":448,"percentOfMentions":449,"verbatims":450},"Value For Money",0.036000000000000004,[451,452,453],"Great Deal","Decent price","Good value for money",{"topic":455,"percentOfMentions":456,"verbatims":457},"Wrinkle",0.030699999999999998,[458,459,460],"Erase wrinkles","Softens Wrinkles","Nice for wrinkles",[462,469,476,482,489,496,503,510,517,524],{"topic":463,"percentOfMentions":464,"verbatims":465},"Functionality-Overall",0.1245,[466,467,468],"Did not work","Did not work as described","No results",{"topic":470,"percentOfMentions":471,"verbatims":472},"Oily\u002FGreasy",0.0825,[473,474,475],"It's very oily","Its greasy","Seems greasy",{"topic":448,"percentOfMentions":477,"verbatims":478},0.076,[479,480,481],"Price point too high","Expensive","It's expensive",{"topic":483,"percentOfMentions":484,"verbatims":485},"Allergies",0.0647,[486,487,488],"Itchy rash","Allergic Reaction","Skin irritation",{"topic":490,"percentOfMentions":491,"verbatims":492},"Wrinkles",0.0555,[493,494,495],"doesnt help with wrinkles","Doesnt really help with wrinkles","Doesn't help wrinkles",{"topic":497,"percentOfMentions":498,"verbatims":499},"Smell",0.050300000000000004,[500,501,502],"Very Strong Scent","Bad smell","Unpleasant smell",{"topic":504,"percentOfMentions":505,"verbatims":506},"Advertised Vs Actual Product",0.0463,[507,508,509],"Deceptive advertising","False advertisement","False advertising",{"topic":511,"percentOfMentions":512,"verbatims":513},"Skin Health",0.044000000000000004,[514,515,516],"This product burns my face","Burned my skin","Irritated my skin",{"topic":518,"percentOfMentions":519,"verbatims":520},"Symptom Reduction",0.039599999999999996,[521,522,523],"No improvement","I do not see an improvement in my fine lines","Did not reduce fine lines",{"topic":392,"percentOfMentions":525,"verbatims":526},0.0347,[527,528,529],"Not really hydrating","Not moisturizing","doesnt hydrate",[531,533,535,537,539,542,543,546,549,551],{"reason":463,"pct":532},0.18719999999999998,{"reason":504,"pct":534},0.1491,{"reason":470,"pct":536},0.1306,{"reason":497,"pct":538},0.0742,{"reason":540,"pct":541},"Adhesion\u002FStickiness",0.0518,{"reason":448,"pct":519},{"reason":544,"pct":545},"Product Condition",0.0395,{"reason":547,"pct":548},"Size-Overall",0.037200000000000004,{"reason":511,"pct":550},0.035,{"reason":392,"pct":552},0.0333,[554,559,564,568,573,578,583,588],{"term":555,"volume":556,"growthQoq":557,"conversionRate":558},"collagen multi balm stick",3477,15.326,0.0437,{"term":560,"volume":561,"growthQoq":562,"conversionRate":563},"collagen volume multi balm",2750,10.2488,0.0434,{"term":169,"volume":565,"growthQoq":566,"conversionRate":567},7031,-0.4433,0.0508,{"term":569,"volume":570,"growthQoq":571,"conversionRate":572},"stick balm",4625,-0.1696,0.0181,{"term":574,"volume":575,"growthQoq":576,"conversionRate":577},"hydration stick for face",4787,-0.469,0.0415,{"term":579,"volume":580,"growthQoq":581,"conversionRate":582},"hydrating stick for face",4205,-0.4166,0.0358,{"term":584,"volume":585,"growthQoq":586,"conversionRate":587},"coco beauty stick",3650,-0.1845,0.0267,{"term":589,"volume":590,"growthQoq":591,"conversionRate":592},"beauty stick",3002,-0.1597,0.0404,[594,601,606,612,617,622],{"title":595,"href":596,"score":597,"verdict":598,"marketSize":599,"growth90":600},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":602,"href":603,"score":597,"verdict":598,"marketSize":604,"growth90":605},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":607,"href":608,"score":597,"verdict":609,"marketSize":610,"growth90":611},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":613,"href":614,"score":597,"verdict":598,"marketSize":615,"growth90":616},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":618,"href":619,"score":597,"verdict":609,"marketSize":620,"growth90":621},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":623,"href":624,"score":625,"verdict":598,"marketSize":626,"growth90":627},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616]