---
title: "Mugwort Clay Mask — $31K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mugwort-clay-mask"
last_updated: "2026-08-11T07:01:15.901Z"
locale: en
meta:
description: "Niche score 38/100 · $31K/yr market · 30K searches/yr · $15.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $31K/yr market · 30K searches/yr · $15.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mugwort Clay Mask — $31K/yr Amazon US Niche (2026) - Flapen"
---
# **mugwort clay mask**
**Skip it**
A small market ($31K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 23Conversion 70Competition 13Returns 95Price range 67Avg price 77Brand share 8Review moat 64Quality gap 35
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.92**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$8.88–$27.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****920.8**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$31K**
$31K/yr · 30K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mugwort clay mask is a $31K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul. Verdict: Skip it — 38/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mugwort clay mask market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$24K–$32K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#791**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**1%**
- I'm from48% - AXIS-Y18% - SKINTIFIC18% - IsNtree11% - Glad2Glow2% - Beauty of Joseon2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -3.2% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mugwort-clay-mask/trend)
## **Top mugwort clay mask search terms**
- **mugwort mask**19K/yr-9.4%4.7% conv. - **im from mugwort mask**6K/yr+2.0%8.6% conv. - **mugwort clay mask**3K/yr+55.6%6.4% conv. - **isntree clay mask**793/yr+34.3%9.4% conv. - **mugwort calming clay mask**554/yr+23.6%10.5% conv. - **isntree mugwort clay mask**553/yr-22.3%5.0% conv. - **skintific mugwort clay mask**612/yr-66.0%0.0% conv. - **mugwort clay mask isntree**10/yr+200.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mugwort-clay-mask/search-terms)
## **Top mugwort clay mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$9K40%$12K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Im from Mugwort Mask Wash-Off Calming Face Mask with Mugwort Extract Cooling & Soothing Care for Sensitive Skin Korean Skincare 2.46 fl.oz**I'm from**$16.38**4.4★58 rev](https://www.amazon.com/dp/B0GFXTH78V) [2**AXIS-Y Mugwort Pore Clarifying Wash Off Pack - Face Exfoliator Targets Clogged Pores Whitehead & Blackhead Remover - Vegan Korean Skin Care Glass Skin Clay Mask (3.38 fl. oz.)**AXIS-Y**$17.52**4.5★305 rev](https://www.amazon.com/dp/B0912BD42B) [3**SKINTIFIC Mugwort Clay Stick Mask for Face Redness Soothing & Breakout Control with Centella and Salicylic Acid Gentle Exfoliating Vegan Skincare Wash-Off Facial Mud Mask**SKINTIFIC**$11.28**4.4★202 rev](https://www.amazon.com/dp/B0FHKRJW1L) [4![[IM FROM] Mugwort Mask 3.88 fl oz | Natural Herb Tea tree Wash-off Cooling and fast Soothing Breakouts for Sensitive skin](https://m.media-amazon.com/images/I/31klp5indpL.jpg)**\[IM FROM\] Mugwort Mask 3.88 fl oz | Natural Herb Tea tree Wash-off Cooling and fast Soothing Breakouts for Sensitive skin**I'm from**$27.35**4.6★923 rev](https://www.amazon.com/dp/B07FPG3NQ7) [5**IsNtree Mugwort Calming Clay Mask 100ml 3.38 fl.oz | Korean Skincare | Deep Pore Cleansing & Sebum Control | Soothing Wash-Off Mask for Sensitive Skin | Exfoliates & Refines Texture**IsNtree**$15.96**4.6★574 rev](https://www.amazon.com/dp/B07KQYWBP7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Im from Mugwort Mask Wash-Off Calming Face Mask with Mugwort Extract Cooling & Soothing Care for Sensitive Skin Korean Skincare 2.46 fl.oz**I'm from**$16.38**58 rev5mo ago](https://www.amazon.com/dp/B0GFXTH78V) [**Glad2Glow Mugwort Clay Stick Mask Face Pore Cleansing Mud Mask with Centella Oil Control Gentle Exfoliating Vegan Skincare Non-Drying Wash-Off Facial Mud Mask**Glad2Glow**$10.03**28 rev5mo ago](https://www.amazon.com/dp/B0GLN8GB1N) [**SKINTIFIC Mugwort Clay Stick Mask for Face Redness Soothing & Breakout Control with Centella and Salicylic Acid Gentle Exfoliating Vegan Skincare Wash-Off Facial Mud Mask**SKINTIFIC**$11.28**202 rev1y ago](https://www.amazon.com/dp/B0FHKRJW1L) [**Im from Mugwort Sheet Mask Calming & Cooling Vegan Face Mask with Mugwort Extract Soothing Care for Sensitive Skin Korean Skincare 0.78 fl.oz / 5 Sheets**I'm from**$16.36**18 rev1y ago](https://www.amazon.com/dp/B0F636WYR1) [**Innisfree Super Volcanic Pore Clay Mask | Exfoliating Korean Clay Mask with AHA and Hyaluronic Acid for Oily Skin | Minimizes Pores | Available in Limited Edition and Gift Sets**innisfree**$16.89**2,026 rev2y ago](https://www.amazon.com/dp/B0CQZ3W88P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Glad2Glow Mugwort Clay Stick Mask Face Pore Cleansing Mud Mask with Centella Oil Control Gentle Exfoliating Vegan Skincare Non-Drying Wash-Off Facial Mud Mask**Glad2Glow**$10.03**4.7★**▲ 283%**](https://www.amazon.com/dp/B0GLN8GB1N) [**Im from Mugwort Sheet Mask Calming & Cooling Vegan Face Mask with Mugwort Extract Soothing Care for Sensitive Skin Korean Skincare 0.78 fl.oz / 5 Sheets**I'm from**$16.36**4.7★**▲ 226%**](https://www.amazon.com/dp/B0F636WYR1) [**Im from Mugwort Mask Wash-Off Calming Face Mask with Mugwort Extract Cooling & Soothing Care for Sensitive Skin Korean Skincare 2.46 fl.oz**I'm from**$16.38**4.4★**▲ 200%**](https://www.amazon.com/dp/B0GFXTH78V) [**SKINTIFIC Mugwort Clay Stick Mask for Face Redness Soothing & Breakout Control with Centella and Salicylic Acid Gentle Exfoliating Vegan Skincare Wash-Off Facial Mud Mask**SKINTIFIC**$11.28**4.4★**▲ 120%**](https://www.amazon.com/dp/B0FHKRJW1L) [**Innisfree Super Volcanic Pore Clay Mask | Exfoliating Korean Clay Mask with AHA and Hyaluronic Acid for Oily Skin | Minimizes Pores | Available in Limited Edition and Gift Sets**innisfree**$16.89**4.6★**▲ 13%**](https://www.amazon.com/dp/B0CQZ3W88P)
**~~View all trending →~~**
## **What buyers say about mugwort clay mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**15%
*“works really well at clearing my skin up”*
**Soft Feel**8%
*“The material is soft”*
**Ease Of Application**8%
*“applied smoothly”*
**Smell**7%
*“Smells great”*
**Moist/Dry**7%
*“it dries quickly”*
**Quality-Overall**6%
*“For the quality and performance, I think the price is reasonable”*
**Cleansing**5%
*“It rinses off cleanly”*
**Ease Of Use**4%
*“easy to remove”*
**Value For Money**3%
*“Good value”*
**Suitability Dry Skin**3%
*“My skin did not at all feel dry after using”*
### **What buyers complain about **
**Allergies**8%
*“caused redness/irritation”*
**Functionality-Overall**7%
*“Didn't work”*
**Advertised Vs Actual Product**6%
*“What you see the picture does is a lie”*
**Smell**5%
*“It doesnt smell great”*
**Size-Overall**5%
*“The container is small so I was worried”*
**Moist/Dry**5%
*“overly dry feeling that some clay masks can cause”*
**Suitability Dry Skin**3%
*“Not for sensitive or dry skin”*
**Value For Money**3%
*“Not worth the money”*
**Instructions/User Manual/Troubleshooting**3%
*“waiting per instructions with no results”*
**Skin Health**2%
*“I personally dont see much of a difference in my skin”*
### **Top return reasons **
**Functionality-Overall**19%
**Advertised Vs Actual Product**12%
**Value For Money**9%
**Product Condition**7%
**Smell**6%
**Moist/Dry**6%
**Skin Health**5%
**Size-Overall**4%
**Suitability Combination Skin**4%
**Texture/Consistency-Overall**3%
## **Common questions**
- **Is mugwort clay mask profitable to sell on Amazon United States?**
- The niche generates $31K/yr across 10 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (38/100).
- **How competitive is the mugwort clay mask niche?**
- 7 brands and 20 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in mugwort clay mask?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Advertised Vs Actual Product. The return rate is 1.0%.
- **When does demand for mugwort clay mask peak?**
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the mugwort clay mask niche?**
- Listings span $8.88–$27.35; the average listing price is $15.92 (sweet spot $15–$100). The average incumbent carries 921 reviews — the moat a new listing must climb.
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