---
title: "Search terms — mrs meyers hand soap refill basil - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mrs-meyers-hand-soap-refill-basil/search-terms"
last_updated: "2026-08-11T09:53:40.569Z"
locale: en
meta:
  description: "Niche score 53/100 · $748K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $748K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — mrs meyers hand soap refill basil - Flapen"
---

# **mrs meyers hand soap refill basil**

**Worth a look**

Shows low returns (0.8%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 71Growth 37Conversion 90Competition 33Returns 96Price range 85Avg price 95Brand share 6Review moat 29Quality gap 22

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$25.68**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****10.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$7.73–$66.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$748K**

$748K/yr · 272K searches

**Growth**

**Okay****+9.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,612.35**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Search terms