---
title: "Mrs Meyers Hand Soap Refill Basil — $748K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mrs-meyers-hand-soap-refill-basil"
last_updated: "2026-08-11T08:03:53.889Z"
locale: en
meta:
description: "Niche score 53/100 · $748K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $748K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mrs Meyers Hand Soap Refill Basil — $748K/yr Amazon US Niche (2026) - Flapen"
---
# **mrs meyers hand soap refill basil**
**Worth a look**
Shows low returns (0.8%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 71Growth 37Conversion 90Competition 33Returns 96Price range 85Avg price 95Brand share 6Review moat 29Quality gap 22
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.68**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$7.73–$66.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$748K**
$748K/yr · 272K searches
**Growth**
**Okay****+9.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,612.35**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mrs meyers hand soap refill basil is a $748K/yr Amazon United States market (272K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mrs meyers hand soap refill basil market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **$770K–$1.0M**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#234**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **45%**
- **Out of stock**
- **11.2%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**1%**
- simplehuman84% - Aesop8% - Public Goods2% - Method2% - Soapbox2% - BROOKLYN'S BEST1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — +9.5% search growth over the last 90 days.
7K5KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mrs-meyers-hand-soap-refill-basil/trend)
## **Top mrs meyers hand soap refill basil search terms**
- **element brooklyn**49K/yr+12.2%1.0% conv. - **simple human hand soap refill**24K/yr+36.7%19.5% conv. - **simple human soap refill**25K/yr-5.2%17.5% conv. - **element brooklyn hand soap refill**27K/yr+0.8%1.7% conv. - **simple human soap**26K/yr-4.2%13.1% conv. - **simplehuman soap refill**14K/yr+49.5%14.8% conv. - **aesop hand soap refill**19K/yr+1.8%8.9% conv. - **simplehuman soap**15K/yr-3.3%8.3% conv. - **simple human soap refill hand soap**14K/yr+16.5%18.3% conv. - **element brooklyn hand soap**10K/yr+21.9%1.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mrs-meyers-hand-soap-refill-basil/search-terms)
## **Top mrs meyers hand soap refill basil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$75K20%$150K30%$224K40%$299K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**simplehuman Lavender Moisturizing Liquid Hand Soap Refill Pouch 34 Fl. Oz.**simplehuman**$12.66**4.7★6,261 rev](https://www.amazon.com/dp/B019O33LYU) [2**simplehuman Mandarin Orange Moisturizing Liquid Hand Soap Refill Pouch 34 Fl. Oz.**simplehuman**$12.76**4.8★8,242 rev](https://www.amazon.com/dp/B019O33M1M) [3**simplehuman Spring Water Moisturizing Liquid Hand Soap Refill Pouch 34 Fl. Oz.**simplehuman**$11.29**4.8★8,242 rev](https://www.amazon.com/dp/B019O33MNA) [4**simplehuman Moisturizing Liquid Hand Soap Refill Pouch 34 Fl Oz (Pack of 1) Fragrance Free Count**simplehuman**$12.83**4.7★6,261 rev](https://www.amazon.com/dp/B019O33LZO) [5**simplehuman Lavender Liquid Hand Soap Refill Bottle 3-Pack 30 fl. oz. Each Gentle & Refreshing Rosewood Herb Aroma Moisturizing Vitamin E Sulfate & Paraben Free for simplehuman Sensor Pump**simplehuman**$29.77**4.7★6,261 rev](https://www.amazon.com/dp/B0GY1MHYB3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**simplehuman Lavender Liquid Hand Soap Refill Bottle 3-Pack 30 fl. oz. Each Gentle & Refreshing Rosewood Herb Aroma Moisturizing Vitamin E Sulfate & Paraben Free for simplehuman Sensor Pump**simplehuman**$29.77**6,261 rev2mo ago](https://www.amazon.com/dp/B0GY1MHYB3) [**simplehuman Fragrance Free Liquid Hand Soap Refill Bottle 30 fl. oz. Gentle & Naturally Pure Moisturizing Vitamin E Sulfate & Paraben Free Optimized for simplehuman Sensor Pump**simplehuman**$11.91**6,261 rev2mo ago](https://www.amazon.com/dp/B0GY1JCBXD) [**simplehuman Lavender Liquid Hand Soap Refill Bottle 30 fl. oz. Gentle & Refreshing Rosewood Herb Aroma Moisturizing Vitamin E Sulfate & Paraben Free Optimized for simplehuman Sensor Pump**simplehuman**$11.33**6,261 rev2mo ago](https://www.amazon.com/dp/B0GY1P5HXN) [**BROOKLYNS BEST Pack of 3 Men Jogger Pants - Sweatpants for Men with Pockets Elastic Waistband Cuffed Ankles Active Fleece Athletic and Workout Pants - Black/Charcoal/Heather Grey Large**BROOKLYN'S BEST**$38.43**8 rev6mo ago](https://www.amazon.com/dp/B0GGV9S31H) [**Grown Alchemist Revitalize Hand Wash Refill Natural Liquid Hand Soap with Ylang Ylang Tangerine & Cedarwood Gentle Hydrating Kitchen & Bathroom Soap Botanical Cleanser for Sensitive Skin 1L**Grown Alchemist**$56.79**115 rev1y ago](https://www.amazon.com/dp/B0DYP7K2GN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**simplehuman Lavender Liquid Hand Soap Refill Bottle 30 fl. oz. Gentle & Refreshing Rosewood Herb Aroma Moisturizing Vitamin E Sulfate & Paraben Free Optimized for simplehuman Sensor Pump**simplehuman**$11.33**4.7★**▲ 235%**](https://www.amazon.com/dp/B0GY1P5HXN) [**BROOKLYNS BEST Pack of 3 Men Jogger Pants - Sweatpants for Men with Pockets Elastic Waistband Cuffed Ankles Active Fleece Athletic and Workout Pants - Black/Charcoal/Heather Grey Large**BROOKLYN'S BEST**$38.43**4.8★**▲ 233%**](https://www.amazon.com/dp/B0GGV9S31H) [**Aesop Resurrection Aromatique Hand Wash Refill - Gentle Cleanser with Orange Rosemary and Lavender Oils - 16.9 oz / 500 ml**Aesop**$44.85**4.7★**▲ 231%**](https://www.amazon.com/dp/B0072J58MM) [**simplehuman Lavender Liquid Hand Soap Refill Bottle 3-Pack 30 fl. oz. Each Gentle & Refreshing Rosewood Herb Aroma Moisturizing Vitamin E Sulfate & Paraben Free for simplehuman Sensor Pump**simplehuman**$29.77**4.7★**▲ 231%**](https://www.amazon.com/dp/B0GY1MHYB3) [**simplehuman Fragrance Free Liquid Hand Soap Refill Bottle 30 fl. oz. Gentle & Naturally Pure Moisturizing Vitamin E Sulfate & Paraben Free Optimized for simplehuman Sensor Pump**simplehuman**$11.91**4.7★**▲ 231%**](https://www.amazon.com/dp/B0GY1JCBXD)
**~~View all trending →~~**
## **What buyers say about mrs meyers hand soap refill basil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**38%
*“Awesome fragrance”*
**Quality-Overall**8%
*“Quality consistent over the years”*
**Dispensing Mechanism**8%
*“This soap dispenser is perfect”*
**Ease Of Cleaning**4%
*“Easy to clean”*
**Moist/Dry**4%
*“Very moisturizing”*
**Ease Of Use**3%
*“Easy to use”*
**Advertised Vs Actual Product**3%
*“As Advertised”*
**Value For Money**3%
*“Affordable”*
**Soft Feel**2%
*“feels nice on the skin”*
**Cleansing**2%
*“feels incredibly gentle on the skin while still leaving my hands feeling truly clean”*
### **What buyers complain about **
**Durability**13%
*“poor durability”*
**Smell**12%
*“No good smell”*
**Charging**9%
*“The charger just quits charging”*
**Dispensing Mechanism**7%
*“This dispenser is frustrating”*
**Leak-Proof**6%
*“bottles leaked some”*
**Value For Money**5%
*“overpriced”*
**Quality-Overall**4%
*“So dont know if this is a quality control issue”*
**Battery Life**3%
*“Battery issues”*
**Moist/Dry**2%
*“feel so dry”*
**Functionality-Overall**2%
*“Didn't work for me”*
### **Top return reasons **
**Smell**19%
**Leak-Proof**19%
**Charging**11%
**Dispensing Mechanism**11%
**Advertised Vs Actual Product**7%
**Value For Money**5%
**Product Condition**5%
**Functionality-Overall**5%
**Color**3%
**Size-Overall**3%
## **Common questions**
- **Is mrs meyers hand soap refill basil profitable to sell on Amazon United States?**
- The niche generates $748K/yr across 20 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +9.5%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the mrs meyers hand soap refill basil niche?**
- 7 brands and 21 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in mrs meyers hand soap refill basil?**
- Top complaints mined from reviews: Durability, Smell, Charging. The return rate is 0.8%.
- **When does demand for mrs meyers hand soap refill basil peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the mrs meyers hand soap refill basil niche?**
- Listings span $7.73–$66.13; the average listing price is $25.68 (sweet spot $15–$100). The average incumbent carries 3,612 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)