---
title: "Mouthwash Pump — $65K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mouthwash-pump"
last_updated: "2026-08-11T09:49:19.617Z"
locale: en
meta:
description: "Niche score 40/100 · $65K/yr market · 83K searches/yr · $12.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $65K/yr market · 83K searches/yr · $12.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mouthwash Pump — $65K/yr Amazon US Niche (2026) - Flapen"
---
# **mouthwash pump**
**Skip it**
A small market ($65K/yr) — this niche doesn't clear our bar today.
Market size 16Growth 20Conversion 69Competition 32Returns 54Price range 63Avg price 54Brand share 27Review moat 73Quality gap 55
**Review moat**
**Good****582.4**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.45–$29.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$12.45**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-9.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$65K**
$65K/yr · 83K searches
According to Flapen's Amazon United States niche tracking, mouthwash pump is a $65K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan. Verdict: Skip it — 40/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mouthwash pump market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$75K–$100K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#212**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **53%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**6%**
- onsogi48% - shopperals17% - kitchentoolz12% - Tbestmax6% - Johnson & Johnson5% - QUISBE5% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -9.9% search growth over the last 90 days.
2K2KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mouthwash-pump/trend)
## **Top mouthwash pump search terms**
- **mouthwash pump**20K/yr-13.7%5.0% conv. - **mouthwash pump dispenser**16K/yr-7.6%3.7% conv. - **listerine pump**9K/yr+18.9%12.4% conv. - **mouthwash dispenser pump**11K/yr-12.9%2.5% conv. - **listerine pump dispenser**7K/yr-21.6%13.4% conv. - **mouthwash with pump**5K/yr-16.9%5.5% conv. - **mouth wash pump dispenser**4K/yr-8.9%4.2% conv. - **mouth wash pump**4K/yr-5.5%3.7% conv. - **pump for mouthwash bottle**3K/yr-20.7%9.3% conv. - **listerine mouthwash pump**3K/yr-23.4%11.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mouthwash-pump/search-terms)
## **Top mouthwash pump products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$13K30%$19K40%$26K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dispenser Pumps for Listerine 1 or 1.5 Liter Mouthwash Bottles with Cup Holders Resuable Cups and Clear Plastic Paper Cup Dispenser - Fits Total Care Original Zero Alcohol Cool Mint etc**onsogi**$8.81**4.7★573 rev](https://www.amazon.com/dp/B0CP79JL91) [2**Pump Dispenser Made for Listerine 1.5 or 1 Liter Bottles (1)**shopperals**$8.58**4.6★233 rev](https://www.amazon.com/dp/B0C6L4D7Y7) [3**Mouthwash Dispenser with Cup Holder Plastic Mouth Wash Pump Bottle with Tray for Bathroom Organizers 17oz Refillable Clear Mouthwash Container - Bamboo**Tbestmax**$8.77**4.6★855 rev](https://www.amazon.com/dp/B0CFZYW4SH) [4**Compatible with Listerine Mouthwash Pump Dispenser for 1 and 1.5 Liter Bottles by kitchentoolz - Easy Dispensing and Mess Free - White Pump**kitchentoolz**$9.00**4.3★158 rev](https://www.amazon.com/dp/B0CNJ45VNS) [5**Listerine Pump for 1.5 or 1 Liter Bottles (1 Pump)**Johnson & Johnson**$6.45**4.7★2,631 rev](https://www.amazon.com/dp/B01DUYNJL4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Pack Mouthwash Pump Dispensers Compatible with Listerine 1 Liter & 1.5 Liter Mouthwash Bottles Practical Mouth Wash Dispenser Pump Set with Cup Holder for Bathroom Countertop**QUISBE**$11.04**38 rev7mo ago](https://www.amazon.com/dp/B0G7WZ46C8) [**TOLDATLI Mouthwash Dispenser for Bathroom Glass Mouth Wash Pump Dispenser with Cup Holder 17 Fl Oz Mouthwash Bottle Decanter with Tray Refillable Mouthwash Dispenser Container**TOLDATLI**$19.24**64 rev1y ago](https://www.amazon.com/dp/B0FC2MHWJN) [**Onsogi Clear Glass Mouthwash Dispenser with Black Cup Holder and Pump 16 Oz Rustic Boho Mouthwash Dispenser for Bathroom Farmhouse Decor - 1 Pack**onsogi**$10.19**370 rev1y ago](https://www.amazon.com/dp/B0DZB7TK92) [**37Oz Mouthwash Dispenser with Pump for Bathroom Large Glass Countertop Mouth Wash Container with Non-Slip Mat**UFECODO**$15.50**49 rev2y ago](https://www.amazon.com/dp/B0CRR25TJP) [**Dispenser Pumps for Listerine 1 or 1.5 Liter Mouthwash Bottles with Cup Holders Resuable Cups and Clear Plastic Paper Cup Dispenser - Fits Total Care Original Zero Alcohol Cool Mint etc**onsogi**$8.81**573 rev2y ago](https://www.amazon.com/dp/B0CP79JL91)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 Pack Mouthwash Pump Dispensers Compatible with Listerine 1 Liter & 1.5 Liter Mouthwash Bottles Practical Mouth Wash Dispenser Pump Set with Cup Holder for Bathroom Countertop**QUISBE**$11.04**3.9★**▲ 134%**](https://www.amazon.com/dp/B0G7WZ46C8) [**Listerine Pump for 1.5 or 1 Liter Bottles (1 Pump)**Johnson & Johnson**$6.45**4.7★**▲ 131%**](https://www.amazon.com/dp/B01DUYNJL4) [**Compatible with Listerine Mouthwash Pump Dispenser for 1 and 1.5 Liter Bottles by kitchentoolz - Easy Dispensing and Mess Free - Black Pump**kitchentoolz**$9.92**4.3★**▲ 64%**](https://www.amazon.com/dp/B0CNJJQR5T) [**TOLDATLI Mouthwash Dispenser for Bathroom Glass Mouth Wash Pump Dispenser with Cup Holder 17 Fl Oz Mouthwash Bottle Decanter with Tray Refillable Mouthwash Dispenser Container**TOLDATLI**$19.24**3.9★**▲ 52%**](https://www.amazon.com/dp/B0FC2MHWJN) [**Pump Dispenser Made for Listerine 1.5 or 1 Liter Bottles (1)**shopperals**$8.58**4.6★**▲ 23%**](https://www.amazon.com/dp/B0C6L4D7Y7)
**~~View all trending →~~**
## **What buyers say about mouthwash pump**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**20%
*“easy on easy off”*
**Quality-Overall**10%
*“Good quality”*
**Size-Overall**10%
*“It fits”*
**Dispensing Mechanism**9%
*“We love this dispenser”*
**Value For Money**7%
*“Worth it”*
**Advertised Vs Actual Product**5%
*“This works as advertised”*
**Design-Overall**5%
*“The design is sleek”*
**Ease Of Cleaning**4%
*“It is easy to clean”*
**Efficiency**4%
*“Works great for kids”*
**Assembly/Installation**2%
*“The whole unit is easily and quickly assembled”*
### **What buyers complain about **
**Durability**21%
*“After approx 1 yr”*
**Functionality-Overall**10%
*“it did not work”*
**Dispensing Mechanism**8%
*“But now it stopped dispensing”*
**Size-Overall**7%
*“Wrong fit”*
**Charging**6%
*“Stopped charging”*
**Leak-Proof**4%
*“Leaks”*
**Quality-Overall**3%
*“Bad quality”*
**Material Quality**3%
*“Its made of plastic”*
**Value For Money**3%
*“on a fixed income I cant be wasting money”*
**Strength**2%
*“When the cast came off my hand lost strength”*
### **Top return reasons **
**Dispensing Mechanism**27%
**Size-Overall**19%
**Functionality-Overall**8%
**Advertised Vs Actual Product**6%
**Charging**5%
**Material Quality**5%
**Defective Material/Parts**5%
**Quality-Overall**3%
**Value For Money**3%
**Motor Power**2%
## **Common questions**
- **Is mouthwash pump profitable to sell on Amazon United States?**
- The niche generates $65K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (40/100).
- **How competitive is the mouthwash pump niche?**
- 9 brands and 13 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in mouthwash pump?**
- Top complaints mined from reviews: Durability, Functionality-Overall, Dispensing Mechanism. The return rate is 2.8%.
- **When does demand for mouthwash pump peak?**
- Demand peaks in Jan; the busiest month runs 1.4× the quietest.
- **What does it cost to enter the mouthwash pump niche?**
- Listings span $6.45–$29.39; the average listing price is $12.45 (sweet spot $15–$100). The average incumbent carries 582 reviews — the moat a new listing must climb.
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