---
title: "Trend — mosquito repellent soap bar - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mosquito-repellent-soap-bar/trend"
last_updated: "2026-08-11T09:02:39.187Z"
locale: en
meta:
  description: "Niche score 56/100 · $20K/yr market · 25K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $20K/yr market · 25K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — mosquito repellent soap bar - Flapen"
---

# **mosquito repellent soap bar**

**Worth a look**

Shows demand growing +202.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 5Growth 97Conversion 66Competition 33Returns 95Price range 57Avg price 62Brand share 47Review moat 50Quality gap 65

**Growth**

**Incredible****+202.6%**

90-day search growth — must beat 0% to launch

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$13.47**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.91–$27.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,534.93**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****$20K**

$20K/yr · 25K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")

## Trend