---
title: "Morphe Brush Set — $1.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/morphe-brush-set"
last_updated: "2026-08-11T08:59:20.442Z"
locale: en
meta:
description: "Niche score 55/100 · $1.6M/yr market. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $1.6M/yr market. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Morphe Brush Set — $1.6M/yr Amazon US Niche (2026) - Flapen"
---
# **morphe brush set**
**Worth a look**
Shows low returns (0.9%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Market size 88Growth 21Conversion 32Competition 76Returns 96Price range 83Avg price 95Brand share 20Review moat 23Quality gap 25
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.57**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.6M**
$1.6M/yr · 2.6M searches
**Price range**
**Great****$4.93–$74.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,650.05**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, morphe brush set is a $1.6M/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 55/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **morphe brush set market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$1.4M–$1.9M**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#358**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **10.4%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**12 **▲rising
**Sellers**
**84**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 80%
**Open market**
**6%**
- Real Techniques59% - MORPHE12% - Danessa Myricks9% - VYNESTRA9% - BS-MALL4% - MAANGE2% - Open — no brand owns it (6 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.
70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/morphe-brush-set/trend)
## **Top morphe brush set search terms**
- **morphe brushes**534K/yr-13.8%1.2% conv. - **real techniques brush set**674K/yr-14.5%2.9% conv. - **real techniques brushes**363K/yr-0.1%3.1% conv. - **danessa myricks**276K/yr+31.8%0.4% conv. - **real techniques**238K/yr-16.1%1.4% conv. - **morphe brush set**151K/yr-20.0%1.1% conv. - **morphe makeup brushes**92K/yr-26.3%1.0% conv. - **real techniques brush**51K/yr+17.9%3.5% conv. - **morphe brush**41K/yr+12.4%1.1% conv. - **makeup brushes real techniques**58K/yr-14.7%3.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/morphe-brush-set/search-terms)
## **Top morphe brush set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$64K8%$127K12%$191K16%$255K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Real Techniques 6 Piece Everyday Essentials Makeup Brush Set Includes 4 Brushes & 2 Makeup Sponges for Foundation Blush Bronzer Contour Eyeshadow & Powder Travel Gift Set Cruelty-Free & Vegan**Real Techniques**$17.58**4.8★14,621 rev](https://www.amazon.com/dp/B0814747R8) [2**Real Techniques 6 Piece Big Blends Energy Brush + Dual-Sided Puff Kit Face Makeup Brush & Puff Set for Foundation Concealer Powder & Blush Travel Friendly Cruelty-Free & Vegan**Real Techniques**$20.20**4.7★368 rev](https://www.amazon.com/dp/B0FJRC9W36) [3**Real Techniques Full Beat Makeup Brushes Set 4-Piece Make Up Brush Kit for Foundation Concealer Blush Contour Highlight & Powder Blending Travel Set Soft UltraPlush Bristles Cruelty-Free**Real Techniques**$20.75**4.7★93 rev](https://www.amazon.com/dp/B0G4V9M3MZ) [4**Morphe Portrait Mode 5 Piece Makeup Brush Set - Professional Makeup Brushes for Foundation Concealer Powder Bronzer - Expertly Engineered Face Brush Kit for Smooth Streak-Free Application (5 ct)**MORPHE**$32.92**5.0★20 rev](https://www.amazon.com/dp/B0FF2VG883) [5**VYNESTRA 30 Pcs Pro Grade Makeup Brushes Set with Dense Ultra Soft Bristle Elegant Design Luxury Make up Brushes for Foundation Face Blending Powder Contour Bronzer Highlight Concealer Eyeshadow**VYNESTRA**$48.62**4.6★140 rev](https://www.amazon.com/dp/B0FWWLSH4W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VYNESTRA Makeup Brushes 20Pcs Pro Face & Eye Makeup Brush Set Labeled White**VYNESTRA**$38.65**38 rev6mo ago](https://www.amazon.com/dp/B0GGK2R2C7) [**Real Techniques Full Beat Makeup Brushes Set 4-Piece Make Up Brush Kit for Foundation Concealer Blush Contour Highlight & Powder Blending Travel Set Soft UltraPlush Bristles Cruelty-Free**Real Techniques**$20.75**93 rev6mo ago](https://www.amazon.com/dp/B0G4V9M3MZ) [**Real Techniques Ultimate Multi Tasker Makeup Brush Dual-Ended Foundation Brush for Liquid Makeup Blush Bronzer & Powder Precision Sculpting & Blending UltraPlush Bristles Cruelty-Free 1 Count**Real Techniques**$8.51**185 rev6mo ago](https://www.amazon.com/dp/B0G4V8HXFX) [**Morphe Portrait Mode 5 Piece Makeup Brush Set - Professional Makeup Brushes for Foundation Concealer Powder Bronzer - Expertly Engineered Face Brush Kit for Smooth Streak-Free Application (5 ct)**MORPHE**$32.92**20 rev7mo ago](https://www.amazon.com/dp/B0FF2VG883) [**Morphe Best of Blends 8 Piece Makeup Brush Set - Face and Eye Makeup Brushes for Foundation Concealer Powder Blush Eyeshadow & Brows - Professional Brush Kit (8 ct)**MORPHE**$41.91**18 rev7mo ago](https://www.amazon.com/dp/B0FF2QXQFS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morphe Portrait Mode 5 Piece Makeup Brush Set - Professional Makeup Brushes for Foundation Concealer Powder Bronzer - Expertly Engineered Face Brush Kit for Smooth Streak-Free Application (5 ct)**MORPHE**$32.92**5.0★**▲ 332%**](https://www.amazon.com/dp/B0FF2VG883) [**Morphe Best of Blends 8 Piece Makeup Brush Set - Face and Eye Makeup Brushes for Foundation Concealer Powder Blush Eyeshadow & Brows - Professional Brush Kit (8 ct)**MORPHE**$41.91**5.0★**▲ 331%**](https://www.amazon.com/dp/B0FF2QXQFS) [**VYNESTRA Makeup Brushes 20Pcs Pro Face & Eye Makeup Brush Set Labeled White**VYNESTRA**$38.65**4.7★**▲ 239%**](https://www.amazon.com/dp/B0GGK2R2C7) [**Real Techniques Full Beat Makeup Brushes Set 4-Piece Make Up Brush Kit for Foundation Concealer Blush Contour Highlight & Powder Blending Travel Set Soft UltraPlush Bristles Cruelty-Free**Real Techniques**$20.75**4.7★**▲ 195%**](https://www.amazon.com/dp/B0G4V9M3MZ) [**Real Techniques Ultimate Multi Tasker Makeup Brush Dual-Ended Foundation Brush for Liquid Makeup Blush Bronzer & Powder Precision Sculpting & Blending UltraPlush Bristles Cruelty-Free 1 Count**Real Techniques**$8.51**4.6★**▲ 167%**](https://www.amazon.com/dp/B0G4V8HXFX)
**~~View all trending →~~**
## **What buyers say about morphe brush set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“AMAZING QUALITY”*
**Soft Feel**19%
*“Incredibly soft”*
**Brush Quality**15%
*“Soft bristles”*
**Value For Money**15%
*“They are affordable”*
**Ease Of Use**3%
*“Easy to hold”*
**Durability**2%
*“holding up well”*
**Ease Of Application**2%
*“The application is amazing”*
**Ease Of Cleaning**2%
*“Cleans up with a breeze”*
**Size-Overall**2%
*“The size of the brushes are perfect to get a good grip on them”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Quality-Overall**10%
*“Bad quality”*
**Smell**10%
*“Very strong chemical smell”*
**Size-Overall**5%
*“they're short”*
**Durability**5%
*“started to fall out after a few uses”*
**Value For Money**4%
*“Overpriced”*
**Hard Feel**3%
*“Not the softest”*
**Brush Quality**2%
*“The worst makeup brush Ive bought”*
**Absorbency**2%
*“Too much absorption”*
**Functionality-Overall**2%
*“Nothing has worked”*
**Product Condition**2%
*“only to receive a used item”*
### **Top return reasons **
**Size-Overall**23%
**Quality-Overall**16%
**Advertised Vs Actual Product**8%
**Brush Quality**7%
**Functionality-Overall**6%
**Smell**6%
**Value For Money**5%
**Product Condition**4%
**Material Quality**3%
**Hard Feel**3%
## **Common questions**
- **Is morphe brush set profitable to sell on Amazon United States?**
- The niche generates $1.6M/yr across 39 tracked products. 11 of 13 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the morphe brush set niche?**
- 12 brands and 84 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in morphe brush set?**
- Top complaints mined from reviews: Quality-Overall, Smell, Size-Overall. The return rate is 0.9%.
- **When does demand for morphe brush set peak?**
- Demand peaks in Jun–Jul; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the morphe brush set niche?**
- Listings span $4.93–$74.36; the average listing price is $23.57 (sweet spot $15–$100). The average incumbent carries 7,650 reviews — the moat a new listing must climb.
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