---
title: "Moroccan Oil Travel Size — $858K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/moroccan-oil-travel-size"
last_updated: "2026-08-11T12:33:10.287Z"
locale: en
meta:
description: "Niche score 46/100 · $858K/yr market · 494K searches/yr · $17.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $858K/yr market · 494K searches/yr · $17.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Moroccan Oil Travel Size — $858K/yr Amazon US Niche (2026) - Flapen"
---
# **moroccan oil travel size**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 75Growth 16Conversion 86Competition 9Returns 95Price range 69Avg price 82Brand share 7Review moat 22Quality gap 33
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.80**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$858K**
$858K/yr · 494K searches
**Price range**
**Good****$8.53–$29.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****10,162.75**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-17.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, moroccan oil travel size is a $858K/yr Amazon United States market (494K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **moroccan oil travel size market data**
- **Units sold / yr**
- **40K–50K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$712K–$890K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#85**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- OUAI71% - Shea Moisture8% - MAREE7% - Olaplex6% - Not Your Mother's5% - Aussie3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.8% search growth over the last 90 days.
18K13KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/moroccan-oil-travel-size/trend)
## **Top moroccan oil travel size search terms**
- **ouai hair oil**222K/yr-11.7%14.6% conv. - **ouai oil**26K/yr+41.6%13.4% conv. - **shea moisture oil**29K/yr-4.2%2.5% conv. - **shea moisture hair oil**27K/yr-15.5%4.6% conv. - **aussie hair oil**19K/yr-16.9%1.6% conv. - **oui hair oil**20K/yr+2.7%13.0% conv. - **aussie oil**14K/yr-15.3%1.2% conv. - **maree hair oil serum**8K/yr+17.8%8.0% conv. - **not your mothers hair oil**17K/yr-44.0%2.7% conv. - **not your mothers oil**11K/yr-27.6%3.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/moroccan-oil-travel-size/search-terms)
## **Top moroccan oil travel size products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$129K30%$257K45%$386K60%$515K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OUAI Hair Oil - Hair Heat Protectant Oil for Frizz Control - Adds Shine and Smooths Split Ends - Color Safe Formula - Paraben Phthalate and Sulfate Free (1.5 fl oz)**OUAI**$29.48**4.6★7,569 rev](https://www.amazon.com/dp/B01MFXDAL8) [2**OUAI Hair Oil Travel Size - Hair Heat Protectant Oil for Frizz Control - Adds Shine and Smooths Split Ends - Color Safe Formula - Paraben Phthalate and Sulfate Free (0.45 oz)**OUAI**$17.08**4.6★7,569 rev](https://www.amazon.com/dp/B0C2PPB5YZ) [3**MAREE Hair Oil for Frizzy Hair with Argan Oil Keratin & Biotin Hair Serum for Dry and Curly Hair Gloss Frizz Control Hair Care Products for Women Aceite Para el Cabello Keratin Hair Treatment**MAREE**$11.34**4.5★2,425 rev](https://www.amazon.com/dp/B0FGXG294L) [4**Olaplex No. 7 Bonding Oil Concentrated High Shine Oil Heat Protectant Visibly Smooths & Softens Hair Added Color Vibrancy Up to 72 Hour Frizz Control For All Hair Types 1 fl oz**Olaplex**$26.72**4.7★60,796 rev](https://www.amazon.com/dp/B07VR1NDSQ) [5**Not Your Mothers Curl Talk Strengthening Oil (2-Pack) - 3.3 fl oz Each - Nourishing Frizz-Control and Strengthening Oil for Curls**Not Your Mother's**$18.19**4.4★86 rev](https://www.amazon.com/dp/B0F7S8NT8R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aussie Miracle Moist Hair Oil Intense Hydration Treatment with Jojoba Coconut and Avocado Oil 3.2 fl oz Bundle Pack**Aussie**$21.28**23 rev9mo ago](https://www.amazon.com/dp/B0FVPW367Q) [**MAREE Hair Oil for Frizzy Hair with Argan Oil Keratin & Biotin Hair Serum for Dry and Curly Hair Gloss Frizz Control Hair Care Products for Women Aceite Para el Cabello Keratin Hair Treatment**MAREE**$11.34**2,425 rev1y ago](https://www.amazon.com/dp/B0FGXG294L) [**Not Your Mothers Curl Talk Strengthening Oil (2-Pack) - 3.3 fl oz Each - Nourishing Frizz-Control and Strengthening Oil for Curls**Not Your Mother's**$18.19**86 rev1y ago](https://www.amazon.com/dp/B0F7S8NT8R) [**Shea Moisture Strengthening Scalp & Hair Oil Rosemary & Vegan Collagen To Protect The Scalp And Strengthen Hair With ScalpBoost Technology For A Cooling Sensation With ScalpBoost Technology 2 Fl Oz**Shea Moisture**$8.53**1,519 rev2y ago](https://www.amazon.com/dp/B0CZF1WKMG) [**Shea Moisture Coconut & Hibiscus Smooth & Shine Oil Coconut & Hibiscus Softens And Hydrates Hair With Manketti And Coconut Oil For A Lightweight Texture 3.3 Fl Oz**Shea Moisture**$9.81**1,315 rev2y ago](https://www.amazon.com/dp/B0CM2B2ZZF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aussie Miracle Moist Hair Oil Intense Hydration Treatment with Jojoba Coconut and Avocado Oil 3.2 fl oz Bundle Pack**Aussie**$21.28**4.6★**▲ 109%**](https://www.amazon.com/dp/B0FVPW367Q) [**Not Your Mothers Curl Talk Strengthening Oil (2-Pack) - 3.3 fl oz Each - Nourishing Frizz-Control and Strengthening Oil for Curls**Not Your Mother's**$18.19**4.4★**▲ 18%**](https://www.amazon.com/dp/B0F7S8NT8R) [**OUAI Hair Oil - Hair Heat Protectant Oil for Frizz Control - Adds Shine and Smooths Split Ends - Color Safe Formula - Paraben Phthalate and Sulfate Free (1.5 fl oz)**OUAI**$29.48**4.6★**▲ 18%**](https://www.amazon.com/dp/B01MFXDAL8) [**Shea Moisture Coconut & Hibiscus Smooth & Shine Oil Coconut & Hibiscus Softens And Hydrates Hair With Manketti And Coconut Oil For A Lightweight Texture 3.3 Fl Oz**Shea Moisture**$9.81**4.4★**— 7%**](https://www.amazon.com/dp/B0CM2B2ZZF) [**Shea Moisture Strengthening Scalp & Hair Oil Rosemary & Vegan Collagen To Protect The Scalp And Strengthen Hair With ScalpBoost Technology For A Cooling Sensation With ScalpBoost Technology 2 Fl Oz**Shea Moisture**$8.53**4.6★**▼ 18%**](https://www.amazon.com/dp/B0CZF1WKMG)
**~~View all trending →~~**
## **What buyers say about moroccan oil travel size**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**17%
*“Amazing smell”*
**Quality-Overall**12%
*“Its amazing quality and super effective at taking frizz and making your hair look and feel soft”*
**Soft Feel**12%
*“Soft and shiny”*
**Suitability Curly Hair**5%
*“Excellent shine to the hair and controls frizz”*
**Brightness/Shine/Glow**5%
*“Love the shine”*
**Hair Growth**4%
*“Improves hair health”*
**Hair Styling**4%
*“Great shine and curls”*
**Suitability Straight Hair**4%
*“my hair looks great”*
**Moist/Dry**4%
*“moisturized my hair”*
**Oily/Greasy**4%
*“Does not leave hair heavy or greasy”*
### **What buyers complain about **
**Oily/Greasy**12%
*“Oily”*
**Value For Money**10%
*“Over priced”*
**Hair Related**7%
*“Just was not what my hair needed”*
**Moist/Dry**6%
*“It has become dry”*
**Smell**6%
*“no scent”*
**Suitability Curly Hair**5%
*“it didn't help with frizz”*
**Suitability Short Hair**4%
*“It didnt work for my hair at all”*
**Functionality-Overall**4%
*“Not effective”*
**Leak-Proof**3%
*“Leaking product”*
**Brightness/Shine/Glow**3%
*“My hair didnt look shiny at all, just frizzy and my curls were not very defined”*
### **Top return reasons **
**Smell**13%
**Oily/Greasy**12%
**Size-Overall**11%
**Functionality-Overall**9%
**Value For Money**8%
**Leak-Proof**7%
**Advertised Vs Actual Product**7%
**Suitability Short Hair**5%
**Product Condition**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is moroccan oil travel size profitable to sell on Amazon United States?**
- The niche generates $858K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the moroccan oil travel size niche?**
- 6 brands and 47 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in moroccan oil travel size?**
- Top complaints mined from reviews: Oily/Greasy, Value For Money, Hair Related. The return rate is 1.0%.
- **When does demand for moroccan oil travel size peak?**
- Demand peaks in Feb–Mar–Apr; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the moroccan oil travel size niche?**
- Listings span $8.53–$29.48; the average listing price is $17.80 (sweet spot $15–$100). The average incumbent carries 10,163 reviews — the moat a new listing must climb.
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