---
title: "Moroccan Oil Purple — $144K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/moroccan-oil-purple"
last_updated: "2026-08-11T15:04:59.638Z"
locale: en
meta:
description: "Niche score 43/100 · $144K/yr market · 47K searches/yr · $25.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $144K/yr market · 47K searches/yr · $25.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Moroccan Oil Purple — $144K/yr Amazon US Niche (2026) - Flapen"
---
# **moroccan oil purple**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 31Growth 37Conversion 95Competition 0Returns 96Price range 95Avg price 95Brand share 0Review moat 25Quality gap 28
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$25.69**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.88–$36.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+9.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$144K**
$144K/yr · 47K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,360.25**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, moroccan oil purple is a $144K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **moroccan oil purple market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$103K–$128K**
- units × avg price
- **Conversion rate**
- **12.0%**
- **Avg BSR**
- **#122**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **14.5%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Moroccanoil97% - Natural Riches3%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — +9.7% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/moroccan-oil-purple/trend)
## **Top moroccan oil purple search terms**
- **moroccan oil purple**15K/yr+18.8%12.5% conv. - **purple hair oil**7K/yr-3.4%3.9% conv. - **purple moroccan oil**5K/yr+2.6%14.3% conv. - **hair oil for blonde hair**4K/yr+10.4%1.8% conv. - **blonde hair oil**4K/yr+13.0%1.8% conv. - **moroccan oil blonde**3K/yr+44.6%10.1% conv. - **moroccan oil purple hair oil**4K/yr-9.8%12.1% conv. - **moroccanoil purple**2K/yr+28.3%7.9% conv. - **moroccan oil hair products purple**2K/yr-29.1%12.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/moroccan-oil-purple/search-terms)
## **Top moroccan oil purple products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$22K30%$43K45%$65K60%$86K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Moroccanoil Treatment Purple Hair Oil for Blonde Hair 1.7 Fl. Oz.**Moroccanoil**$36.37**4.7★2,896 rev](https://www.amazon.com/dp/B0CZ7DJCC3) [2**Moroccanoil Treatment Purple Hair Oil for Blonde Hair 0.85 Fl. Oz.**Moroccanoil**$19.53**4.7★2,896 rev](https://www.amazon.com/dp/B0D35XYVZR) [3**Moroccanoil Blonde Perfecting Purple Shampoo 6.7 Fl Oz**Moroccanoil**$28.96**4.5★10,938 rev](https://www.amazon.com/dp/B084Q2QSFW) [4**Natural Riches Purple Moroccan Argan Oil for Hair with Linseed Extract Anti-Brass Formula for Blonde Silver Platinum & Grey Hair Neutralize Yellow Tone Smooths Frizz & Restore Shine 8 fl oz**Natural Riches**$17.88**4.4★711 rev](https://www.amazon.com/dp/B0FL9W4SLT)
### **Newest**
by launch date
[**Natural Riches Purple Moroccan Argan Oil for Hair with Linseed Extract Anti-Brass Formula for Blonde Silver Platinum & Grey Hair Neutralize Yellow Tone Smooths Frizz & Restore Shine 8 fl oz**Natural Riches**$17.88**711 rev11mo ago](https://www.amazon.com/dp/B0FL9W4SLT) [**Moroccanoil Treatment Purple Hair Oil for Blonde Hair 1.7 Fl. Oz.**Moroccanoil**$36.37**2,896 rev2y ago](https://www.amazon.com/dp/B0CZ7DJCC3) [**Moroccanoil Treatment Purple Hair Oil for Blonde Hair 0.85 Fl. Oz.**Moroccanoil**$19.53**2,896 rev2y ago](https://www.amazon.com/dp/B0D35XYVZR) [**Moroccanoil Blonde Perfecting Purple Shampoo 6.7 Fl Oz**Moroccanoil**$28.96**10,938 rev6y ago](https://www.amazon.com/dp/B084Q2QSFW)
### **Trending**
90-day click momentum
[**Moroccanoil Treatment Purple Hair Oil for Blonde Hair 1.7 Fl. Oz.**Moroccanoil**$36.37**4.7★**— 9%**](https://www.amazon.com/dp/B0CZ7DJCC3) [**Moroccanoil Blonde Perfecting Purple Shampoo 6.7 Fl Oz**Moroccanoil**$28.96**4.5★**— 5%**](https://www.amazon.com/dp/B084Q2QSFW) [**Moroccanoil Treatment Purple Hair Oil for Blonde Hair 0.85 Fl. Oz.**Moroccanoil**$19.53**4.7★**▼ 10%**](https://www.amazon.com/dp/B0D35XYVZR) [**Natural Riches Purple Moroccan Argan Oil for Hair with Linseed Extract Anti-Brass Formula for Blonde Silver Platinum & Grey Hair Neutralize Yellow Tone Smooths Frizz & Restore Shine 8 fl oz**Natural Riches**$17.88**4.4★**▼ 23%**](https://www.amazon.com/dp/B0FL9W4SLT)
## **What buyers say about moroccan oil purple**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**32%
*“It smells heavenly”*
**Brightness/Shine/Glow**13%
*“Brightened my hair”*
**Suitability Colored Hair**9%
*“It does help with brightening the hair”*
**Quality-Overall**9%
*“Good quality”*
**Soft Feel**8%
*“makes my hair so soft”*
**Moist/Dry**6%
*“provides the perfect amount of moisture”*
**Hair Styling**3%
*“Thankfully this treatment oil is a miracle worker making my hair look a little more normal”*
**Hair Growth**3%
*“Healthier hair”*
**Value For Money**3%
*“Worth the price”*
**Suitability Curly Hair**2%
*“Great for blonde bair”*
### **What buyers complain about **
**Hair Related**15%
*“I was not impressed with the results I saw with my hair”*
**Value For Money**15%
*“Way too expensive for the size”*
**Thickness**12%
*“you'll see how much thinner this product is”*
**Smell**9%
*“It does not have as strong a smell”*
**Oily/Greasy**9%
*“This is like cooking oil”*
**Ease Of Use**6%
*“there is NO WAY to get it off”*
**Suitability Colored Hair**3%
*“Not nearly enough purple to make a difference in my brassy hair”*
**Moist/Dry**3%
*“definitely dried my hair out”*
**Size-Overall**3%
*“Small”*
**Weight Heavy**3%
*“Too heavy for my hair”*
### **Top return reasons **
**Size-Overall**12%
**Functionality-Overall**12%
**Oily/Greasy**11%
**Smell**9%
**Color**8%
**Value For Money**7%
**Advertised Vs Actual Product**5%
**Hair Related**5%
**Suitability Short Hair**4%
**Suitability Colored Hair**4%
## **Common questions**
- **Is moroccan oil purple profitable to sell on Amazon United States?**
- The niche generates $144K/yr across 4 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the moroccan oil purple niche?**
- 2 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in moroccan oil purple?**
- Top complaints mined from reviews: Hair Related, Value For Money, Thickness. The return rate is 0.9%.
- **When does demand for moroccan oil purple peak?**
- Demand peaks in Jun; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the moroccan oil purple niche?**
- Listings span $17.88–$36.37; the average listing price is $25.69 (sweet spot $15–$100). The average incumbent carries 4,360 reviews — the moat a new listing must climb.
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