---
title: "Moonlit Goddess Bath and Body Works — $48K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/moonlit-goddess-bath-and-body-works"
last_updated: "2026-08-11T08:11:12.489Z"
locale: en
meta:
description: "Niche score 49/100 · $48K/yr market · 72K searches/yr · $23.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $48K/yr market · 72K searches/yr · $23.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Moonlit Goddess Bath and Body Works — $48K/yr Amazon US Niche (2026) - Flapen"
---
# **moonlit goddess bath and body works**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 40Conversion 36Competition 75Returns 98Price range 77Avg price 95Brand share 2Review moat 72Quality gap 40
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.29**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.13–$52.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****617.86**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+11.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$48K**
$48K/yr · 72K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, moonlit goddess bath and body works is a $48K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **moonlit goddess bath and body works market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$47K–$58K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#1,938**
- **Page quality**
- **0%**
- **Prime**
- **41%**
- **Sponsored**
- **32%**
- **Out of stock**
- **19.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**73**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 85%
**Open market**
**0%**
- Bath & Body Works52% - Generic27% - Scent Theory16% - LOVERY2% - Method2% - Tree Hut1%
## **Demand**
Weekly Amazon search volume, last 19 weeks — +11.9% search growth over the last 90 days.
2K1KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/moonlit-goddess-bath-and-body-works/trend)
## **Top moonlit goddess bath and body works search terms**
- **scent theory foaming hand soap**31K/yr+41.4%1.5% conv. - **moonlit goddess bath and body works**18K/yr+2.7%4.9% conv. - **moonlit goddess**6K/yr+3.5%4.3% conv. - **scent theory hand soap**9K/yr-33.9%0.5% conv. - **moonlight goddess bath and body works**4K/yr+11.3%5.3% conv. - **bath and body works moonlit goddess**3K/yr-14.1%4.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/moonlit-goddess-bath-and-body-works/search-terms)
## **Top moonlit goddess bath and body works products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$6K16%$8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Scent Theory - Foaming Hand Soap - 11 Fl Oz - 4-Pack (Fragrance Mix)**Scent Theory**$29.73**4.6★165 rev](https://www.amazon.com/dp/B0C1V2RXLQ) [2**Bath & Body Works Gentle & Clean Foaming Hand Soap Moonlit Goddess Scent Non-Drying Made Without Sulfates & Parabens Foaming Hand Wash for Kitchen & Bathroom 8.75 fl oz - 2 Pack**Bath & Body Works**$15.04**4.7★111 rev](https://www.amazon.com/dp/B0GLQTFQ4R) [3**Bath and Body Moonlit Goddess Fine Fragrance Mist 8 fl oz / 236 ml Fragrance notes: French lavender pear blossom and golden vanilla**Generic**$22.35**4.6★24 rev](https://www.amazon.com/dp/B0FXBQDGV6) [4**Bath & Body Works 3-Wick Candle Moonlit Goddess Candle Strong Throw Long-Lasting Burn Up to 45 Hours Exclusively Fragranced Soy Wax Blend 14.5 oz - 1 Pack**Bath & Body Works**$23.07**4.4★48 rev](https://www.amazon.com/dp/B0FLSRLJJC) [5**Bath & Body Works Gentle & Clean Foaming Hand Soap Moonlit Goddess Scent Non-Drying Made Without Sulfates & Parabens Foaming Hand Wash for Kitchen & Bathroom 8.75 fl oz - 1 Pack**Bath & Body Works**$8.13**4.6★132 rev](https://www.amazon.com/dp/B0GCC3JXMS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bath and Body Works Wallflower Refills Home Fragrance - Pack of 6 (Moonlit Goddess)**Bath & Body Works**$41.52**18 rev3mo ago](https://www.amazon.com/dp/B0GV932K5Z) [**Bath and Body Works Concentrated Room Spray 1.5 oz each - Pack of 3 - Packaging May Vary (Moonlit Goddess)**Bath & Body Works**$29.18**78 rev3mo ago](https://www.amazon.com/dp/B0GV22RVGC) [**Scent Theory Foaming Hand Soap Coconut and Ocean Mist 11 fl oz (Pack of 2)**Generic**$10.92**0 rev4mo ago](https://www.amazon.com/dp/B0GXN4WT6S) [**Scent Theory Foaming Hand Soap Coconut+Ocean Mist Sandalwood+Cracked Oat Cedar+Black Citrus 11 fl oz (3 Pack)**Generic**$10.02**0 rev5mo ago](https://www.amazon.com/dp/B0GPZ9PFNJ) [**Scent Theory Foaming Hand Soap Wild Black Cherry Lemon Citrus Vanilla Coconut 11 fl oz - 325 mL (3 Pack)**Generic**$9.98**1 rev5mo ago](https://www.amazon.com/dp/B0GPZC4PFF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Scent Theory Foaming Hand Soap Wild Black Cherry Lemon Citrus Vanilla Coconut 11 fl oz - 325 mL (3 Pack)**Generic**$9.98**4.0★**▲ 180%**](https://www.amazon.com/dp/B0GPZC4PFF) [**Scent Theory Foaming Hand Soap Coconut and Ocean Mist 11 fl oz (Pack of 2)**Generic**$10.92**0.0★**▲ 177%**](https://www.amazon.com/dp/B0GXN4WT6S) [**Bath and Body Works Wallflower Refills Home Fragrance - Pack of 6 (Moonlit Goddess)**Bath & Body Works**$41.52**4.3★**▲ 175%**](https://www.amazon.com/dp/B0GV932K5Z) [**Bath & Body Works Gentle & Clean Foaming Hand Soap Mahogany Coconut Scent Non-Drying Made Without Sulfates & Parabens Foaming Hand Wash for Kitchen & Bathroom 8.75 fl oz - 2 Pack**Bath & Body Works**$14.75**4.4★**▲ 165%**](https://www.amazon.com/dp/B0GLRT1P4H) [**Bath and Body Works Concentrated Room Spray 1.5 oz each - Pack of 3 - Packaging May Vary (Moonlit Goddess)**Bath & Body Works**$29.18**4.7★**▲ 164%**](https://www.amazon.com/dp/B0GV22RVGC)
**~~View all trending →~~**
## **What buyers say about moonlit goddess bath and body works**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**51%
*“Calming fragrance”*
**Value For Money**6%
*“Really affordable”*
**Quality-Overall**5%
*“Excellent product”*
**Lather**4%
*“Great lather”*
**Cleansing**4%
*“cleans so well”*
**Soft Feel**3%
*“leaves skin soft”*
**Ease Of Use**2%
*“Easy to use”*
**Moist/Dry**2%
*“Very hydrating”*
**Ease Of Cleaning**2%
*“This cleans good”*
**Design-Overall**1%
*“The candle design is simple and elegant”*
### **What buyers complain about **
**Smell**24%
*“No smell”*
**Leak-Proof**11%
*“Came leaking”*
**Value For Money**4%
*“A little pricey”*
**Moist/Dry**4%
*“doesnt moisturize either”*
**Advertised Vs Actual Product**4%
*“Doesn't look like photo at all”*
**Dispensing Mechanism**2%
*“bad dispensers/pumps is something that I have had problems with in the past”*
**Durability**1%
*“If it doesnt last that long then the price is a bit high”*
**Ease Of Cleaning**1%
*“We do not like this hand wash as all”*
**Size-Overall**1%
*“Smaller than I expected”*
**Lather**1%
*“Still doesn't foam”*
### **Top return reasons **
**Leak-Proof**38%
**Smell**28%
**Motor Power**7%
**Advertised Vs Actual Product**6%
**Size-Overall**3%
**Value For Money**3%
**Defective Material/Parts**3%
**Dispensing Mechanism**2%
**Moist/Dry**2%
**Color**1%
## **Common questions**
- **Is moonlit goddess bath and body works profitable to sell on Amazon United States?**
- The niche generates $48K/yr across 37 tracked products. 7 of 26 products launched in the last 360 days are still selling. 90-day search growth is +11.9%. Flapen's verdict: Skip it (49/100).
- **How competitive is the moonlit goddess bath and body works niche?**
- 6 brands and 73 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in moonlit goddess bath and body works?**
- Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 0.3%.
- **What does it cost to enter the moonlit goddess bath and body works niche?**
- Listings span $4.13–$52.13; the average listing price is $23.29 (sweet spot $15–$100). The average incumbent carries 618 reviews — the moat a new listing must climb.
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