---
title: "Mont St Michel Perfume — $155K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mont-st-michel-perfume"
last_updated: "2026-08-09T20:21:47.905Z"
locale: en
meta:
description: "Niche score 38/100 · $155K/yr market · 86K searches/yr · $39.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $155K/yr market · 86K searches/yr · $39.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mont St Michel Perfume — $155K/yr Amazon US Niche (2026) - Flapen"
---
# **mont st michel perfume**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 4Conversion 54Competition 8Returns 100Price range 95Avg price 95Brand share 0Review moat 89Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$39.90**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$31.64–$63.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****213.5**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$155K**
$155K/yr · 86K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-41.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, mont st michel perfume is a $155K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mont st michel perfume market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$100K–$120K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#1,520**
- **Page quality**
- **0%**
- **Prime**
- **38%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**23**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- MONT ST MICHEL75% - Mont Saint Michel22% - Generic4% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 41 weeks — -41.3% search growth over the last 90 days.
8K6KSpike '25Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mont-st-michel-perfume/trend)
## **Top mont st michel perfume search terms**
- **mont st michel perfume original**10K/yr+17.9%4.7% conv. - **mont st michel**6K/yr+12.8%3.2% conv. - **mont saint michel**5K/yr+18.5%1.2% conv. - **mont saint michel perfume**10K/yr-32.5%5.2% conv. - **mont st michel eau de cologne**4K/yr-24.3%4.6% conv. - **parfum mont saint michel**5K/yr-32.8%6.7% conv. - **mon saint michel perfume**5K/yr-54.7%4.4% conv. - **parfum st michel**4K/yr-45.2%6.2% conv. - **mont st michel perfume**19K/yr-90.7%2.5% conv. - **mon st michel perfume**14K/yr-85.6%3.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mont-st-michel-perfume/search-terms)
## **Top mont st michel perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$31K30%$46K40%$62K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mont St-Michel Amber Cologne**MONT ST MICHEL**$37.36**4.6★170 rev](https://www.amazon.com/dp/B005LZU00E) [2**AMBREE AUTHENTIQUE**MONT ST MICHEL**$39.36**4.6★312 rev](https://www.amazon.com/dp/B01NAO9HM9) [3**Mont St Michel - Eau de Cologne - Ambre Authentique - Flacon 500 ml**Mont Saint Michel**$63.26**4.4★309 rev](https://www.amazon.com/dp/B003U3ZXEM) [4**MONT ST MICHEL NATURELLE CLASSIQUE**Mont Saint Michel**$32.80**4.2★434 rev](https://www.amazon.com/dp/B0033CROLA) [5**Mont St Michel Fraicheur 250ml**Mont Saint Michel**$31.64**4.8★41 rev](https://www.amazon.com/dp/B08VW542CX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mont St Michel Eau de Cologne Ambree Authentique**Generic**$34.56**8 rev12mo ago](https://www.amazon.com/dp/B0FJFTNZMF) [**Mont St Michel Fraicheur 250ml**Mont Saint Michel**$31.64**41 rev5y ago](https://www.amazon.com/dp/B08VW542CX) [**MONT ST MICHEL Eau de Cologne Jardin Merveilleux 250ml Bottle**MONT ST MICHEL**$33.97**4 rev5y ago](https://www.amazon.com/dp/B08LQV3QP5) [**AMBREE AUTHENTIQUE**MONT ST MICHEL**$39.36**312 rev9y ago](https://www.amazon.com/dp/B01NAO9HM9) [**Mont St-Michel Amber Cologne**MONT ST MICHEL**$37.36**170 rev10y ago](https://www.amazon.com/dp/B005LZU00E)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MONT ST MICHEL Eau de Cologne Jardin Merveilleux 250ml Bottle**MONT ST MICHEL**$33.97**5.0★**▲ 406%**](https://www.amazon.com/dp/B08LQV3QP5) [**AMBREE AUTHENTIQUE**MONT ST MICHEL**$39.36**4.6★**▲ 43%**](https://www.amazon.com/dp/B01NAO9HM9) [**MONT ST MICHEL NATURELLE CLASSIQUE**Mont Saint Michel**$32.80**4.2★**— 5%**](https://www.amazon.com/dp/B0033CROLA) [**Mont St Michel Eau de Cologne Ambree Authentique**Generic**$34.56**5.0★**— 5%**](https://www.amazon.com/dp/B0FJFTNZMF) [**Mont St-Michel Amber Cologne**MONT ST MICHEL**$37.36**4.6★**— 5%**](https://www.amazon.com/dp/B005LZU00E)
**~~View all trending →~~**
## **What buyers say about mont st michel perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**48%
*“Cozy Scent Perfect for Daily Use”*
**Quality-Overall**44%
*“Good quality”*
**Advertised Vs Actual Product**3%
*“It's came as described”*
**Soft Feel**2%
*“Soft, slightly powdery, a little sweet, and very comforting”*
**Suitability Combination Skin**2%
*“It just sits close to the skin in a really elegant, understated way”*
**Comfort-Overall**2%
*“Soft, slightly powdery, a little sweet, and very comforting”*
### **What buyers complain about **
**Smell**67%
*“I don't like the smell”*
**Size-Overall**33%
*“Its big”*
## **Common questions**
- **Is mont st michel perfume profitable to sell on Amazon United States?**
- The niche generates $155K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -41.3%. Flapen's verdict: Skip it (38/100).
- **How competitive is the mont st michel perfume niche?**
- 3 brands and 23 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mont st michel perfume?**
- Top complaints mined from reviews: Smell, Size-Overall. The return rate is 0.0%.
- **What does it cost to enter the mont st michel perfume niche?**
- Listings span $31.64–$63.26; the average listing price is $39.90 (sweet spot $15–$100). The average incumbent carries 214 reviews — the moat a new listing must climb.
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